To meet the needs of today’s users, campaigns should be optimized to create value for users, drive higher conversions, and increased visibility. In this article, we take a closer look at profiling and understanding search behavior to attract new customers and increase conversions. The Importance of Search Behavior Over the years, search results have changed… Keep Reading
From laptops and desktops, a few years ago, people are now using smartphones to search for information, local businesses, services, and products. In addition, the smartphone shift is further enhanced with artificial intelligence (AI)-assisted voice search. With Siri and Alexa, you can now see plenty of voice search content online, which is a major game… Keep Reading
Your e-commerce product page design is one of the most essential elements in your online store. Think of all the instances where a prospective customer might land on your product page, such as directly from a search engine, after browsing through your shop, or after clicking through a paid ad. Hence, your product page should… Keep Reading
At this point, most people know about local SEO. But did you know you can take your local marketing strategy to a whole new level? In response to the growing demand from mobile users researching local businesses “near me”, Google launched hyperlocal SEO. Hyperlocal SEO is almost the same as local SEO but on a… Keep Reading
If you are a small business owner desiring to expand your reach, creating your own website or redesigning your existing site can be the step you need to reach more customers. Here are some web design tips for small business you need to consider before developing and launching your website: A Clear Goal Think about… Keep Reading
