How to Use Social Media for Events
Events can be a great way to network, build new connections, create brand recognition, and boost sales. Whether you are having an event for a celebration or for business, it is important to make it exciting and to create buzz around it. But how can you make sure that enough people will show up for it? Here are some tips on how to use social media for events promotion.
Promoting an Event Using Social Media
Set Up a Facebook Event
One of the first steps for promoting your event is to set up a Facebook Event on your Facebook business page. This will allow you to promote it for free. Create a fun and interesting presence for your event. Set up a catchy and descriptive headline and create an eye-catching and informative description. Don’t forget to add the location and to occasionally check on the Event page to answer any questions prospective attendees may have. Set up an attractive cover image for the event and post engaging content about it regularly to keep your audience interested.
Create an Event Hashtag
Create a hashtag for your event that you can use on all social media platforms and on marketing materials. The hashtags should be short, fun, relevant to the event, and easy for people to remember. If you have an event with a long name, you can use the first letter of each word in the hashtag.
Team Up with Influencers
Another way to use social media for events is by teaming up with influencers to promote the event. You will be able to get more exposure as the influencers share the event on their social media channels, websites, and email lists. You can invite the influencers to participate in the event and can help them to promote their products and services in exchange for them helping to promote the event.
Event Promotion Using Facebook Ads
Facebook advertising can help you to increase the number of attendees to your event by specifically targeting people who are likely to be interested in it. For example, you can target people by age, gender, interests, and location. The Facebook Ads Manager dashboard gives you detailed information on the results of campaigns.
Use Video to Promote the Event
The use of videos online is growing. This is no surprise since videos allow people to both see and hear information. You can create a video that shows and talks about what the event will be like. For example, if it will be a conference, you can have the speakers talk a little bit about themselves and what they will be presenting.
If the event is something that happens yearly, you can show a video of the location and people giving testimonials or recaps of their experiences at the event. Make the video short and build excitement and credibility for the event.
Share the Event in Your Emails
In addition to sharing your event on social media, sharing it in your emails promotions, such as a monthly newsletter, can be a very effective way of promoting it. You can create a few email sequences to encourage sign-ups and to keep the event top of mind.
Let us help you to promote your next big event! Get in touch today!