It’s always been Google’s mission to provide searchers with the best possible results. That is their way to keep people using their search engine, which allows the company to deliver more advertising. In the past, it was mainly the content relevancy of a web page and the number of authoritative links that determined how high… Keep Reading
Most copywriters get so involved in writing accurate and wordy product descriptions that they forgot their main purpose: to make an actual sale. So how can you convince customers to buy from you just by reading your product descriptions? Here are five effective tips for writing product descriptions to get sales: 1. Answer the “Five… Keep Reading
What is a landing page? How different is it from a web page? In this article, we will discuss the difference between a landing page and a web page, elements of landing pages, and best practices. Web pages are portions of a much bigger website. They have common design and navigation elements which enables visitors… Keep Reading
As you decide which way to go in your e-commerce web design, there are three things you need to consider: features, budget and time. Features The features you need for your e-commerce business is the biggest factor in deciding whether to use an open-sourced platform or to build your own custom solution. Advantages of open-sourced… Keep Reading
To meet the needs of today’s users, campaigns should be optimized to create value for users, drive higher conversions, and increased visibility. In this article, we take a closer look at profiling and understanding search behavior to attract new customers and increase conversions. The Importance of Search Behavior Over the years, search results have changed… Keep Reading
