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Strategies for Marketing an Online Course


Creating an online course about a topic that you are knowledgeable about can be a great way to generate revenue. But after you have put in the many hours of work to create the course, what can you do to get the word out and to get sign ups? Here are our tips.

How to Increase Your Online Course Sales

Offer More than One Package

When marketing an online course, you can offer more than one package to help meet the budgets of various people. For example, you can have one course for beginners or a jumpstart course that is enough to get someone started. You can have another course that is more advanced and includes thorough information. You would price this course higher and offer bonuses in it, such as personal coaching.

Offer More than One Payment Option

Another way to make your course more affordable is to allow people to make monthly payments if your course costs more than a couple of hundred dollars.

Create Blog Posts

Writing blogs posts about topics related to the course you are selling will help to create interest. Blogs help to teach people about what you offer and can leave site visitors wanting to learn more. They also give upfront value to visitors and can help to position you as a trusted expert. When doing Facebook ads, you can also target people who have read a particular blog post.

Sign Up Affiliates

One technique for marketing an online course and help increase your sales is to sign up affiliates who will help you to promote it through their email lists, social media channels, and sites. You can find them by searching for influencers on social media or using influencer finding tools.

Limit the Risk of Signing Up

Buying a course can be a big investment of time and money for people. Here are some ways you can limit the risks of signing up:

Let People Try Your Course Risk-Free

You can allow people to try a section of your course, such as a module, for free to help them decide if the course is right for them. This limits risk for people and gets them familiar with your product. After a certain number of days, you can start charging them for the entire course.

Offer a Money-Back Guarantee

Offering a 30-day money back guarantee can work well for increasing course sales.


Use testimonials in your marketing materials, including landing pages, social media channels, and emails. People will be more likely to consider what you offer when they see how other people like them have benefited from it.

Create a Strong Marketing Process

Creating a strong marketing process for your course is essential. For example, you can use Facebook ads to drive traffic to a webinar signup page. Towards the end of the webinar, you can sell your course to the audience. You can also keep in touch with them via email and promote your products to them through an email sequence.

Do you need help with any of the elements involved in creating a strong marketing process? Get in touch with us today!

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