You probably know that online reviews are important in attracting customers and gaining their business. But do you have an idea of the number of reviews your business needs to generate customer trust? In this article, we’ll discuss how many online business reviews you need, by platform. Google If you have an e-commerce site and… Keep Reading
As many of us know, among the things that companies need to do for their marketing are to create a mobile-responsive website and optimize keywords for searches. Google algorithm changes can lead businesses to make the following common SEO mistakes that can impact their search engine performance: Not Coordinating SEO with Overall Marketing Strategy To… Keep Reading
Good news for local businesses! In a study by ReviewTrackers, 35% of all search traffic is local. Focusing on specific local SEO strategies can offset the advantage of larger brands that routinely optimize for broader keywords and depend on brand recognition. Optimizing for local SEO leads to more website traffic, leads, and conversions coming from… Keep Reading
In a report by Merkle, it was revealed that 84% of online shoppers trust reviews. The same report stated that the majority of ad clicks for brands come via Google Shopping ads. These ads can be very effective. Here are a couple of case studies: A brand saw a 272% return on ad spend when they ran… Keep Reading
In the Conversion Optimization report by Econsultancy, a whopping 78% of businesses are somewhat dissatisfied with their conversion rates. So why isn’t traffic diverted to your website actually converting into high-quality lead form submissions? Before you start analyzing your products or services, consider several factors that might affect your conversions. Here are 5 simple… Keep Reading
