Good news for local businesses! In a study by ReviewTrackers, 35% of all search traffic is local. Focusing on specific local SEO strategies can offset the advantage of larger brands that routinely optimize for broader keywords and depend on brand recognition. Optimizing for local SEO leads to more website traffic, leads, and conversions coming from… Keep Reading
In the Conversion Optimization report by Econsultancy, a whopping 78% of businesses are somewhat dissatisfied with their conversion rates. So why isn’t traffic diverted to your website actually converting into high-quality lead form submissions? Before you start analyzing your products or services, consider several factors that might affect your conversions. Here are 5 simple… Keep Reading
What is a landing page? How different is it from a web page? In this article, we will discuss the difference between a landing page and a web page, elements of landing pages, and best practices. Web pages are portions of a much bigger website. They have common design and navigation elements which enables visitors… Keep Reading
If you are a small business owner desiring to expand your reach, creating your own website or redesigning your existing site can be the step you need to reach more customers. Here are some web design tips for small business you need to consider before developing and launching your website: A Clear Goal Think about… Keep Reading
Your website serves as your online identity. Viewers visit your website with the intention of knowing more about your brand and what it can offer. One of the most important factors that your brand needs to have to obtain customers through your website is credibility. Prospects will only buy from you after they trust your… Keep Reading
