In addition to being a social media platform, LinkedIn is also a search engine. This means that it is important to optimize your profile for SEO to be found by your target audience, whether you are selling products or services. A professionally written profile is also essential for getting people interested in working with you…. Keep Reading
Have you wondered whether creating a white paper for your business would be worthwhile? According to a Forbes article on the effectiveness of white papers, “79% of B2B buyers listed white papers as the material they were most likely to share with colleagues.” So, depending on your business model, in addition to writing blog articles,… Keep Reading
Setting up your own LinkedIn group can be a great way to create a community of people in your niche who will see you as a leader and can become clients or customers. In this article, we discuss the benefits of having your own group and how to create and grow a LinkedIn group. Setting… Keep Reading
Did you know that several companies have recently been threatened with lawsuits for having websites that are not ADA compliant or accessible to people with disabilities, including those who are blind, deaf or unable to use a mouse? In recent months, it has become necessary to protect yourself with an ADA Compliant website. What is an… Keep Reading
According to an article by Reuters.com about e-commerce holiday shopping, “U.S. shoppers spent a record $126 billion on online shopping during the 2018 holiday season.” Also, more people used smartphones for shopping. This trend is expected to continue to increase. If you have an e-commerce business, how can you stand out from the competition and… Keep Reading
