SEO & Search Engine Optimization

Rank better on Google, Bing, and local search engine listings for more traffic, leads, and revenue. Our 20+ years of SEO experience, technology, and proprietary search engine optimization methods help get you results.

Search Engine Optimization & SEO Services

Our proprietary SEO, or search engine optimization, process helps you rank better for more visibility, traffic, and sales.

Search engine optimization, or SEO, is the art and science of getting your website listed at the top of search engines such as Google and Bing to generate more traffic and increase sales for your company. Whether through organic search, local search, or paid search, we have the technology, tools, and talent required to take your SEO program to the next level.

SEO, or Search engine optimization, takes years to master and requires tireless attention to the ever-changing search engine rules and algorithms. When you consider that 93% of online experiences begin with a search engine and 75% of people never scroll past the first page of results, you understand why getting SEO right is critical. Mission Web Marketing has been performing search engine optimization for over fifteen years. With that much experience, we know what searchers and search engines are looking for. Whether you’re a startup looking to build a name, fix your outdated optimization, or power up your existing website’s performance, our SEO team has the extensive experience and knowledge required to help rank better and grow your business.

We Use a Custom SEO Approach That's uniquely Tailored to Your Business.

There are countless elements that contribute to your rankings on Google and the other search engines. If you’re not familiar with the ins-and-outs of on-page SEO, off-page SEO, local SEO, technical SEO, and E-commerce SEO, don’t worry, we live and breathe this stuff and we’ve been doing it a long time.

Because getting noticed on search engines takes time and can be exhausting, many people try to bypass rules or trick the search engines to improve their rankings. Going this route can get you “blacklisted” from the search engines, or you can wind up at the bottom of the list, where nobody will find you. That is why we insist on always using “white hat” search engine optimization best practices on your behalf, then provide verifiable results using enhanced analytics and easy-to-understand reports.


Some Key Components of SEO:

  • Keyword & Competitive Analysis to determine the most popular and relevant phrases related to your business.
  • Content Development and/or Enhancement to include keywords and phrases throughout your site to boost your “signal” and make it more attractive to the search engines.
  • Link Building to generate more traffic, secure more “votes”, and improve your Google Page Rank.
  • Ongoing Measurement and Reporting to determine progress and next steps for improvement.
  • Website Technical Modifications and enhancements for improved website performance and search engine rankings.

Important SEO Considerations

  • SEO results don't happen overnight. Unless your website is already extremely popular with many inbound links or "votes" from other sites, it will likely take several months for you to break into the top-10 search results. If you have a lot of competition, it could take years. SEO takes time.
  • Link-building, or getting links to your site from other sites, is EXTREMELY important. Google considers links from other sites as votes, so the more "votes" you have from relevant and reputable websites, the more likely you are to rank well. This should be considered a long-term and ongoing process.
  • Stay away from link farms! There are many companies who claim to get you dozens or hundreds of links over a short period. Many of these links are considered spammy or even dangerous, and these can get you into trouble or even banned from Google's search results.

SEO & SEARCH Engine Optimization Blog Posts

Santa Barbara Maritime Museum Website

Santa Barbara Maritime Museum Sets Sail With a New WordPress Website

By Eric

We recently designed and launched a new cutting-edge WordPress website for the Santa Barbara Maritime Museum, and by all accounts, the client and team are…


Introducing Glacier Institute

By Eric

Several months ago, we were engaged by Glacier Institute in Columbia Falls, Montana, to redesign their website and to provide them with extensive search engine…


SEO Copywriting Rules for 2023

By mission

As online technologies and search techniques change, some copywriting rules change as well. But there are also some best practices that remain the same, year…

Glacier Insitute in Glacier National Park, Montana
Before working with Mission Web Marketing, we were nearly impossible to find on a Google search. Without an effort to stay relevant, our organization was quickly on it's way to being invisible. Now, we're ranking in the top three for all of our top identified terms, as well as a lot of our secondary phrases. Our newly designed website is highly functional, beautiful, and putting money in the bank. We owe a ton to the amazing team at Mission Web Marketing! Not to mention, they are cool humans to spend time with.
Anthony Nelson, Executive Director of Glacier Institute

Anthony Nelson
Executive Director
Glacier Institute

Santa Barbara Maritime Museum

From online exhibits, auctions, and art shows, to an eCommerce storefront and online event registrations, Mission Web Marketing has been instrumental in taking our website to the next level and beyond. They also helped us get through 2020, during the Coronavirus when the museum was closed to the public and we were forced to move all of our activities into an online virtual format. We are thankful for their assistance and look forward to working with them for years to come.


Greg Gorga
Executive Director
Santa Barbara Maritime Museum


I have worked with Mission web marketing for the past 10 years and they have developed and overhauled our 3 successful eCommerce websites at,, and It is always a pleasure to work with their professional team lead by Eric Petersen. They listened to our needs and learned a lot about our complicated business models and they have been successful in delivering everything we need and more.


Joost Bongaerts


To work with Mission Web Marketing, is an absolute must. Not only are their professionalism and expertise unparalleled, but, since working with them, our online bookings have literally doubled! What better endorsement could one possibly give?


Judy Hudson
Managing Director
Hotel Cheval


 I’ve worked with Mission Web as a vendor on several projects and as a collaborator on others. I always recommend them to clients and I am very happy with the results. They are amazing at PPC & SEO. Super responsive, very accountable and they get results.


Ken Sterling
Executive Vice President
BigSpeak Speakers Bureau


In the world of SEO and Internet Marketing it is rare to find a company with such integrity and a company that really knows the field of Internet Marketing inside and out. Before we found Mission Web Marketing we had been through the gamut, from individuals to large expensive SEO companies who promised us the world and delivered practically nothing – except large fees. What a relief to find Mission Web Marketing! Their work is top notch, their rates are very fair and the results are fantastic.


Rebecca Jennings
Hips and Curves


Mission Web Marketing has taken our online marketing to the next level. Their creative, thoughtful and attentive services have improved our overall market presence and generated substantially more revenue for our company. For that we are most grateful!


Bruce Boring
The California Wine Club


I have been working with Mission Web Marketing in Santa Barbara for over a decade and they have kept my company at the cutting edge of web marketing world. I found it is key to find one company that encompass all areas of website work which is what I receive when I work with Mission Web Marketing.


Skip Abed
Owner & President
Santa Barbara Sailing Center


We have had the pleasure of working with Eric Petersen and his expert crew at Mission Web for 6 years, on a variety of projects - large and small. Regardless of scale or budget, we consistently receive quality work on time and on budget, with creative solutions, attention to detail, and good communication. An added bonus is Eric’s patience and understanding of the creative process!


Jane & Bob Engelsiepen
View Studio


The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!


Kathy & Fred Hershman
Celebration Cruises of Santa Barbara