Holiday Marketing Tips to Implement Now
Each year, it’s a good idea to develop a holiday marketing strategy for your business at least a few months before the holidays begin. This way, you will be well prepared to take advantage of the additional sales and revenue…
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How to Improve Your Email Campaign Response Rate
Email campaigns remain a great way to connect and stay engaged with your target customers. However, it’s important to know how to optimize them to get the most out of your time. Here are some tips for how to get…
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How to Write Cold Emails Effectively to Get a Response
There are about a dozen methods you can use for getting in touch with people who are not familiar with you. Some of these include phone calls, walk-ins, events, postcards, SMS, social media, and cold emailing. You may also use…
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5 Emails to Send to Leads in Your Funnel
By sending certain emails to leads who are in your marketing funnel you keep them engaged and encourage them to take actions, such as purchasing from you and referring you to their friends. Here are 5 emails to send to…
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5 Tips for Keeping Your Marketing Emails Out of Spam Folders
So you have spent time crafting a great email, but how do you help to ensure that it will not end up in the spam folders of recipients? You can avoid doing some things that may cause your emails to…
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7 Ways to Promote Your Optin Offer on Your Website
Building an email list is one of the most important aspects of marketing. Once people opt into your list, you will be able to build a relationship with them that can lead to sales. So you need to utilize ways…
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How to Boost Your Email Open Rates
Email marketing remains one of the top marketing strategies that can help to increase your sales to your targeted audience. It can also help to supplement your paid advertising and social media efforts. How you use subject lines and the…
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5 Email List Building Tips to Make Sales Online
Building a list of email subscribers continues to be one of the most effective marketing techniques that can generate sales for your business. Here are some tips for creating a strong list of subscribers. 1. Develop Lead Magnets Since most…
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5 Ideas to Optimize Your Email Marketing Strategy
Optimizing your email marketing can make a significant difference in your email conversions. The following tips will help ensure that people will look at what you have written in your messages and click on relevant links that lead them to…
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12 Ideas for What to Include in Your Newsletter
Sending out a monthly newsletter is an essential part of the marketing strategy of your business. When you communicate with your subscribers on a regular basis and provide them will valuable content, they will get to know who you are…
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Transactional Email Best Practices for Ecommerce Business – via iMedia Connection
Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got…
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What Elements Should Always Be ‘Above the Fold’ in an Email? – via AdAge.com
When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even…
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