Search Engine Marketing
Introducing Glacier Institute
Several months ago, we were engaged by Glacier Institute in Columbia Falls, Montana, to redesign their website and to provide them with extensive search engine optimization to help them rank better on Google. I’m proud to say that the results…
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Online Business Reviews: How Many Do You Really Need?
You probably know that online business reviews are important in attracting customers and gaining their trust. But do you have an idea of the number of reviews your business needs to generate customer trust? In this article, we’ll discuss…
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How to Use International SEO to Expand Global Search Audience Reach
International SEO provides a flexible and cost-effective method to reach a global audience and expand the online presence of your business. Read below to learn the fundamental steps on how to use international SEO to expand your global search audience…
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The Indirect Value of Nofollow Links in SEO
In SEO, a nofollow link does not count as a point to help a page boost its rank nor does it assist in ranking higher on SERP. You might think that a nofollow link building is pretty useless because it…
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4 SEO Trends You Need to Know to Rank High on Google in 2018
Jumpstart your SEO efforts by reading these 4 SEO trends and learn how to rank high on Google in 2018: Google Accelerated Mobile Pages In the last two years, mobile search queries exceeded desktop queries, and this SEO trend shows…
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How LSI Keywords Improve Your SEO
In this article, we examine what Latent Semantic Indexing (LSI) is and how it can improve your search engine optimization. We will also explore ways to find keywords driven by LSI and how to use them in content. Why LSI…
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Don’t Store All Your Eggs In One Basket
When you need to consolidate your life and belongings, finding one perfect storage unit can be key. On the other hand, when you have three successful Storage Facilities and you need to speak to each of its unique features and…
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How to Evaluate Your Ad Performance Based on Funnel Levels
To analyze the success of your ads, you need to know how to set performance metrics and measurable goals. You also need to know how to evaluate each level of your funnel. We describe how you can achieve this in…
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4 Levels of an Effective Sales Funnel
Building a sales funnel can help you to generate more money in your business; it is a way of working smarter not harder. Using a sales funnel, you set up a series of steps to guide visitors through a process…
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6 Tips for Using Facebook Ads to Increase Your Online Store Sales
Using Facebook ads to generate sales for your online store can be very effective. In this article, we cover some tips for maximizing your impact with Facebook ads. 1. Structuring Your Ad Begin your ad with a headline that will…
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6 Tips for Optimizing Your Search Engine Ad Copy
Search ads are small advertisements that show up on a search engine search result when someone performs a search for a product or related words. These ads are displayed above or below the top ranking results. Search ads have a…
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There’s a Good Chance Google Is Rejecting Some of Your Products Right Now – via Search Engine Watch
Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken…
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