Each year, it’s a good idea to develop a holiday marketing strategy for your business at least a few months before the holidays begin. This way, you will be well prepared to take advantage of the additional sales and revenue that the holidays can provide. Here are some holiday marketing tips that you can add to your marketing plan.
Holiday Marketing Strategies to Boost Your Sales and Revenue
To give additional value to customers during the holiday season, you can bundle products together. By doing this, customers can get multiple products at a discounted rate. This can be a win-win for both the customer and the seller.
Most online shoppers prefer to shop at stores that offer free shipping. Even if the shipping price is added to the product cost, the price seems lower without a shipping fee added at checkout. So consider adding at least some of the shipping cost to your product price, or offering a very low shipping fee. Especially during the holiday season, when there is a lot of competition for selling products, this can give you an advantage and help you to make a lot more sales than you would otherwise.
A well-balanced email marketing strategy can significantly increase your sales during the holiday season. It can help you to gain sales from new customers and repeat customers, but be careful not to overwhelm people with too many emails. Create email sequences to welcome new subscribers, re-engage customers, recover abandoned shopping carts, and to keep people engaged on a weekly basis.
Customize Marketing Promotions
Customizing marketing promotions around specific topics can make them more engaging. For example, you can create promotions that focus on self-improvement and reaching goals for the New Year. For a gym business, this can mean reaching your ideal weight in the New Year. For a salon, it can mean creating new hairstyles to create a new look for customers in the New Year.
Create a Festive Presence
A few months before the launch of the holidays, decide on how you will create a holiday presence for your website and products or services. For example, you can change the look of your site to have a festive flair. You can even create special holiday packaging for your products to create a holiday mood. Small changes like this can make it fun and memorable for customers to shop with your brand.
Collaborate with Other Businesses
By partnering with other businesses, you can increase your reach and sales during the holiday season. Find businesses that complement the products and services that you sell. You can promote each other through channels such as social media, newsletters, videos, podcasts, contests, giveaways, and sales.
Create Referral Programs
One of the most effective holiday marketing tips is creating referral and loyalty programs, which will help to spread the word about your business, attract more customers, and generate repeat customers. These types of programs also work well because people trust the opinions of people that they already know. You can reward people for referring new customers in various ways such as by giving them discounts and gift cards.
Are you looking to implement effective marketing strategies for the holidays to boost your sales and revenue? Get in touch today!