About Us

Mission Web Marketing was founded in Santa Barbara nearly two decades ago. From the beginning we have helped our clients cost-effectively increase website traffic, conversions, and sales. Our secret sauce is that we have deep digital experience and we provide outrageous customer experiences for our clients.

About Us - Photo of Santa Barbara Beach

we provide business & Marketing solutions
for your digital world

What started with a couple of hungry marketing pros and some clever tech nerds, has become a well-rounded team of some of the best online developers and marketing specialists around. All of us are committed to our clients’ online success in the rapidly changing digital landscape. We truly believe that our passionate commitment to your business is what sets us apart from our competitors.

Put simply, we focus on creating best-of-breed online experiences for our customers, then we promote them to drive more traffic and generate more sales. We then meticulously measure the results of our work to track growth, campaign performance, and profitability. If you’d like to know more, contact us today for a free web marketing review and consultation.

Our Team

We are not just digital marketers but also experienced business consultants who can help integrate your marketing, sales, operations and financial systems in ways that you had not though possible.

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Eric Petersen

Founder & President

eric likes sailing

Eric Petersen

Eric is the founder and president of Mission Web Marketing, where he oversees day-to-day company operations. Eric has eaten, lived, and breathed all aspects of web development and web marketing since the very first commercial web browser launched, more than 15 years ago. Eric has performed a variety of Internet functions, ranging from highly creative to highly technical and he has been in charge of web development and Internet marketing for several large direct marketing and catalog companies including Magellan’s Travel, The Territory Ahead, and Maps.com.

Eric is considered an authority on e-commerce, web development, and Internet marketing and he has spoken at several Internet conferences, both here in the United States and in Europe. When he’s not working, Eric enjoys being outdoors hiking, biking, skiing, and sailing with his family.

Tom Sullivan

Director of Search & Analytics

tom likes beaches and shorelines

Tom Sullivan

Tom is the director of search marketing at Mission Web Marketing, responsible for all pay-per-click sales and marketing strategy and execution. Tom has over 20 years of experience in all phases of traditional and online marketing, working for software, technology and consumer companies. He also spent over 10 years managing product lifecycles with full P&L responsibility which gives him a unique perspective in shaping effective profit-driven programs for our partners.

When not working he and his wife enjoy searching for retirement locations. Beach communities of North Carolina, South Carolina and California are on the short list. The search continues….

Oleh Kolesnyk

Director of Web Development

oleh likes harleys (2)

Oleh Kolesnyk

Oleh is an extremely talented web developer and designer from Drohobych, Ukraine. Bringing over 15 years of experience with high-end web development and multimedia programming to our team, Oleh is our go-to-guy who doesn’t let the huge time difference affect his commitment to availability. His specialties include front-end web development, cascading style sheets (CSS), database development, PHP, MySQL and so much more!

Oleh is a true professional who is passionate about web technology and he is motivated by the desire to conquer the most technical of challenges. When Oleh is not working, he enjoys fitness, listening to music, and spending time with his family. Oh, and he loves his Harley. Awesome!

Fred Sherman

Creative Director

freddie at work (1)

Fred Sherman

Fred Sherman, aka “Freddie”, is a high-level Creative Director with more than 25 years of creative development and marketing experience. Fred has managed creative marketing departments and serviced many top client accounts, including Coca-Cola, Quiksilver, Puma, Target, Mattel, AT&T, Disney, DreamWorks, FOX, and many others. We quiver in awe at his feet.

Fred’s background is in graphic design, illustration, animation, marketing & advertising strategy. He has developed top-notch creative for many retail brands and developed the corresponding online/mobile experiences. Fred is also a UI/UX guru with extensive knowledge in the areas of visual communication as well as practical direct response marketing expertise. He has developed many successful marketing campaigns, brand identities, product launches, web, and mobile builds, and currently consults with Los Angeles Department of Transportation and Los Angeles Metro. We’re darn lucky to have him on the team.

Kathleen Callahan

Finance Manager

kathy likes hiking (1)

Kathleen Callahan

Mission Web Marketing is in good hands with Kathleen. She has nearly thirty years of experience as an office manager and bookkeeper and is up to speed on the latest technology to keep our financial department running smoothly. Kathleen has worked for us for the past eight years and has known Eric all his life(She’s his aunt). In her free time, she enjoys entertaining, cooking, travel, and exploring new places. In fact, Kathleen recently pulled up her roots in San Diego and moved to the Raleigh Durham Chapel Hill area of North Carolina, officially making Mission Web Marketing a coast-to-coast company.

News & Press

Santa Barbara Maritime Museum Sets Sail With a New WordPress Website

By Eric | July 14, 2023

We recently designed and launched a new cutting-edge WordPress website for the Santa Barbara Maritime Museum, and by all accounts, the client and team are…

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Mission Web Marketing Launches New Website for Bartlett, Pringle & Wolf

By Eric | June 1, 2023

As the owner of an Internet marketing agency, it’s strange that I rarely take the time to toot our own horn (I’m actually surprisingly introverted).…

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Introducing Glacier Institute

By Eric | March 7, 2023

Several months ago, we were engaged by Glacier Institute in Columbia Falls, Montana, to redesign their website and to provide them with extensive search engine…

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How to Write Website Copy that Engages

By mission | March 5, 2023

When someone lands on your website, one of the first things they look at is the website copy. Your copy needs to quickly and clearly…

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SEO Copywriting Rules for 2023

By mission | January 8, 2023

As online technologies and search techniques change, some copywriting rules change as well. But there are also some best practices that remain the same, year…

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Moving Santa Barbara Airbus to a New Design

By mission | November 12, 2022

It’s always fun for us when we get to work with local businesses within our community. That’s why we jumped at the opportunity to help…

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How to Plan a Webinar for Your Business

By mission | March 5, 2021

Knowing how to plan a webinar and deliver it to your audience can be a major key to growing your business. There are many benefits…

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How to Write Facebook Ad Copy that Converts

By mission | February 26, 2021

Knowing how to write Facebook ad copy that converts is one of the keys to success with Facebook ads. Writing great copy includes doing research…

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Creating Instagram Stories Ads for Your Target Audience

By mission | February 19, 2021

Instagram stories ads are fast becoming a popular way to advertise on Instagram. They currently have less competition than regular feed ads and can also…

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Glacier Insitute in Glacier National Park, Montana
Before working with Mission Web Marketing, we were nearly impossible to find on a Google search. Without an effort to stay relevant, our organization was quickly on it's way to being invisible. Now, we're ranking in the top three for all of our top identified terms, as well as a lot of our secondary phrases. Our newly designed website is highly functional, beautiful, and putting money in the bank. We owe a ton to the amazing team at Mission Web Marketing! Not to mention, they are cool humans to spend time with.
Anthony Nelson, Executive Director of Glacier Institute

Anthony Nelson
Executive Director
Glacier Institute

Santa Barbara Maritime Museum

From online exhibits, auctions, and art shows, to an eCommerce storefront and online event registrations, Mission Web Marketing has been instrumental in taking our website to the next level and beyond. They also helped us get through 2020, during the Coronavirus when the museum was closed to the public and we were forced to move all of our activities into an online virtual format. We are thankful for their assistance and look forward to working with them for years to come.


Greg Gorga
Executive Director
Santa Barbara Maritime Museum


I have worked with Mission web marketing for the past 10 years and they have developed and overhauled our 3 successful eCommerce websites at Florabundance.com, FabulousFlorals.com, and GardenRosesDirect.com. It is always a pleasure to work with their professional team lead by Eric Petersen. They listened to our needs and learned a lot about our complicated business models and they have been successful in delivering everything we need and more.


Joost Bongaerts


To work with Mission Web Marketing, is an absolute must. Not only are their professionalism and expertise unparalleled, but, since working with them, our online bookings have literally doubled! What better endorsement could one possibly give?


Judy Hudson
Managing Director
Hotel Cheval


 I’ve worked with Mission Web as a vendor on several projects and as a collaborator on others. I always recommend them to clients and I am very happy with the results. They are amazing at PPC & SEO. Super responsive, very accountable and they get results.


Ken Sterling
Executive Vice President
BigSpeak Speakers Bureau


In the world of SEO and Internet Marketing it is rare to find a company with such integrity and a company that really knows the field of Internet Marketing inside and out. Before we found Mission Web Marketing we had been through the gamut, from individuals to large expensive SEO companies who promised us the world and delivered practically nothing – except large fees. What a relief to find Mission Web Marketing! Their work is top notch, their rates are very fair and the results are fantastic.


Rebecca Jennings
Hips and Curves


Mission Web Marketing has taken our online marketing to the next level. Their creative, thoughtful and attentive services have improved our overall market presence and generated substantially more revenue for our company. For that we are most grateful!


Bruce Boring
The California Wine Club


I have been working with Mission Web Marketing in Santa Barbara for over a decade and they have kept my company at the cutting edge of web marketing world. I found it is key to find one company that encompass all areas of website work which is what I receive when I work with Mission Web Marketing.


Skip Abed
Owner & President
Santa Barbara Sailing Center


We have had the pleasure of working with Eric Petersen and his expert crew at Mission Web for 6 years, on a variety of projects - large and small. Regardless of scale or budget, we consistently receive quality work on time and on budget, with creative solutions, attention to detail, and good communication. An added bonus is Eric’s patience and understanding of the creative process!


Jane & Bob Engelsiepen
View Studio


The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!


Kathy & Fred Hershman
Celebration Cruises of Santa Barbara