Our Mission is to Make You as Successful as Possible

Mission Web Marketing was founded in Santa Barbara in 2002 with the goal of helping companies cost-effectively increase website traffic, conversions, and sales. Our team has been in the industry since the first commercial web browser launched, over twenty years ago. Today, the company has grown into a well-rounded team of experienced and passionate professionals who are committed to their clients’ online success in the rapidly changing digital landscape. Our long list of loyal clients is a testament to this. We truly believe that our unwavering commitment to your business, our passion, and over twenty years of e-Commerce and web marketing experience is what sets us apart from the many online services firms you could choose.

In a nutshell, we focus on creating best-of-breed online experiences for our customers, then we promote them to drive more traffic and generate more sales. We also meticulously measure the results of our work to illustrate growth, campaign performance, and profitability. If you’d like to know more, Contact us today for a free web marketing review and consultation.

Our Team

  • Eric Petersen
    Eric Petersen
    Founder & President
  • Felicity Sicre Chappell
    Felicity Sicre Chappell
    Director of Client Services
  • Oleh Kolesnyk
    Oleh Kolesnyk
    Director of Web Development
  • Tom Sullivan
    Tom Sullivan
    Director of Search Marketing & Analytics
  • Tres Riordan
    Tres Riordan
    Director of Sales & Marketing
  • Fred Sherman
    Fred Sherman
    Creative Director
  • Diana Dymond
    Diana Dymond
    SEO & Social Media Manager
  • Kathleen Callahan
    Kathleen Callahan
    Finance Manager
Eric Petersen
Founder & President

Eric is the founder and president of Mission Web Marketing, where he oversees day-to-day company operations. Eric has eaten, lived, and breathed all aspects of web development and web marketing since the very first commercial web browser launched, more than 15 years ago. Eric has performed a variety of Internet functions, ranging from highly creative to highly technical and he has been in charge of web development and Internet marketing for several large direct marketing and catalog companies including Magellan’s Travel, The Territory Ahead, and Maps.com. Eric is considered an authority on e-commerce, web development, and Internet marketing and he has spoken at several Internet conferences, both here in the United States and in Europe. When he’s not working, Eric enjoys being outdoors hiking, biking, skiing, and sailing with his family.

Felicity Sicre Chappell
Director of Client Services

Felicity is our Director of Client services and is largely instrumental for taking care of our clients and managing many projects, large and small. Felicity has over fifteen years of extensive web development, E-commerce and customer service experience and she brings a wealth of knowledge and a positive, can-do-anything attitude to our team and our clients. When Felicity is not working, she enjoys spending time with her family, friends and being outdoors.

Oleh Kolesnyk
Director of Web Development

Oleh is an extremely talented web developer and designer born in Drohobych, Ukraine. Bringing over 15 years of experience with high-end web development and multimedia programming to our team, Oleh is our go-to-guy who doesn’t let the huge time difference affect his commitment to availability. His specialties include front-end web development, cascading style sheets (CSS), database development, PHP, MySQL and so much more! Oleh is a true professional who is passionate about web technology and he is motivated by the desire to conquer the most technical of challenges. When Oleh is not working, he enjoys fitness, listening to music, and spending time with his family. Oh, and you gotta’ love that blue jacket. Awesome!

Tom Sullivan
Director of Search Marketing & Analytics

Tom is the director of search marketing at Mission Web Marketing, responsible for all pay-per-click sales and marketing strategy and execution. Tom has over 20 years of experience in all phases of traditional and online marketing, working for software, technology and consumer companies. He also spent over 10 years managing product lifecycles with full P&L responsibility which gives him a unique perspective in shaping effective profit-driven programs for our partners. When not working he and his wife enjoy searching for retirement locations. Beach communities of North Carolina, South Carolina and California are on the short list. The search continues….

Tres Riordan
Director of Sales & Marketing

Tres Riordan is a sales, marketing and branding expert who has spent twenty years working in the outdoor, apparel and footwear industries. He held high-level sales and brand leadership roles with Dr. Martens, The North Face, and Teva.

Tres has worked with many independent retailers and national accounts, including Nordstrom, Macy’s, and REI, to create brand-enhancing marketing campaigns that aligned the brands’ and retailers’ goals to execute strategic product launches. These campaigns included in-store fixtures, graphics, and online campaigns. During this time Tres realized the importance of SEO, SEM, Influencer Marketing, and email campaigns that all aligned to support product or brand launches.

Tres now brings his expertise to Mission Web Marketing. The team at MWM and Tres are partnering with a select group of brands and retailers to create comprehensive sales and marketing strategies. The teams will focus on aligning online, wholesale and retail strategies to support growth and profitability targets.


Fred Sherman
Creative Director

Fred Sherman, aka “Freddie”, is a high-level Creative Director with more than 25 years of creative development and marketing experience. Fred has managed creative marketing departments and serviced many top client accounts, including Coca-Cola, Quiksilver, Puma, Target, Mattel, AT&T, Disney, DreamWorks, FOX, and many others. We quiver in awe at his feet.

Fred’s background is in graphic design, illustration, animation, marketing & advertising strategy. He has developed top-notch creative for many retail brands and developed the corresponding online/mobile experiences. Fred is also a UI/UX guru with extensive knowledge in the areas of visual communication as well as practical direct response marketing expertise. He has developed many successful marketing campaigns, brand identities, product launches, web, and mobile builds, and currently consults with Los Angeles Department of Transportation and Los Angeles Metro. We’re darn lucky to have him on the team.

Diana Dymond
SEO & Social Media Manager

Diana is our talented SEO Manager who is responsible for planning, implementing and managing our clients’ overall SEO strategies. She also handles link building, social media, email marketing, and content marketing efforts. Diana has worked with a number of retail brands including e.l.f., Lenovo, Oneida, Foster Grant, and Ashley Stewart. Her experience and knowledge in digital marketing is instrumental in helping e-retailers succeed online.

Though she started off as a writer and earned a graduate degree from the University of Pennsylvania in liberal arts, Diana can’t seem to get enough of digital marketing and its ever-changing influence on businesses. She is continuously inspired by its latest innovations and strives to meet the marketing goals of her clients on a daily basis.

When not hunkered down at her desk, Diana practices her asanas, reads a good book, or hangs out with amazing people.

Kathleen Callahan
Finance Manager

Mission Web Marketing is in good hands with Kathleen. She has nearly thirty years of experience as an office manager and bookkeeper and is up to speed on the latest technology to keep our financial department running smoothly. Kathleen has worked for us for the past eight years and has known Eric all his life(She’s his aunt). In her free time, she enjoys entertaining, cooking, travel, and exploring new places. In fact, Kathleen recently pulled up her roots in San Diego and moved to the Raleigh Durham Chapel Hill area of North Carolina, officially making Mission Web Marketing a coast-to-coast company.

Web & Digital Marketing Opportunities

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Client Testimonials

  • Mission Web Marketing was instrumental in helping Carbon2Cobalt define and execute our initial strategy and deep dive into the world of digital marketing.

    Bill Cutler

  • Mission Web marketing in Santa Barbara has been instrumental in creating an efficient search engine marketing strategy that is personalized to our multifaceted company. In the new marketing era where ownership of the Google ecosystem is what separates the winners and the losers, they have helped us maintain a leading edge and have been a great compliment to The Towbes Group.

    Sam Carey
    Marketing Manager
    The Towbes Group

  • Mission Web Marketing has been an invaluable partner in keeping our speakers bureau ahead of the curve and in front of the client. Not only responsive, but pro-active, Eric and his team have been a vital link to our burgeoning presence, brand expansion and continued success in an ultra-competitive marketplace.

    Chris Johnson
    Marketing Director
    BigSpeak Speakers Bureau

  • To work with Mission Web Marketing, is an absolute must. Not only are their professionalism and expertise unparalleled, but, since working with them, our online bookings have literally doubled! What better endorsement could one possibly give?

    Judy Hudson
    Managing Director
    Hotel Cheval

  • In the world of SEO and Internet Marketing it is rare to find a company with such integrity and a company that really knows the field of Internet Marketing inside and out. Before we found Mission Web Marketing we had been through the gamut, from individuals to large expensive SEO companies who promised us the world and delivered practically nothing – except large fees. What a relief to find Mission Web Marketing! Their work is top notch, their rates are very fair and the results are fantastic.

    Rebecca Jennings
    Hips and Curves

  • Mission Web Marketing has taken our online marketing to the next level. Their creative, thoughtful and attentive services have improved our overall market presence and generated substantially more revenue for our company. For that we are most grateful!

    Bruce Boring
    The California Wine Club

  • Mission Web Marketing was wonderful. They did a great job of conceptualizing and creating the right website for CAC. Their work is always on time, on budget, and top notch.

    Holly Carmody
    Central Administrative Services Director
    Community Action Commission

  • I have been working with Mission Web Marketing in Santa Barbara for over a decade and they have kept my company at the cutting edge of web marketing world. I found it is key to find one company that encompass all areas of website work which is what I receive when I work with Mission Web Marketing.

    Skip Abed
    Owner & President
    Santa Barbara Sailing Center

  • We have had the pleasure of working with Eric Petersen and his expert crew at Mission Web for 6 years, on a variety of projects - large and small. Regardless of scale or budget, we consistently receive quality work on time and on budget, with creative solutions, attention to detail, and good communication. An added bonus is Eric’s patience and understanding of the creative process!

    Jane & Bob Engelsiepen
    View Studio

  • When Delight.com was in the planning stages one of the first things we did was to start working with Mission Web Marketing to map out our search engine strategies. This has proven critical to our early success and we have grown rapidly due to Eric and his team's unique understanding of the dynamics of the market and how best to position our site through multiple web marketing tactics.

    Lynda Keeler

  • We invited Mission Web Marketing to come in and rebuild our website and they were phenomenal. The site is gorgeous. They chose wonderful graphics and layouts that highlight and simplify our services beautifully. They were open, easy to communicate complex ideas, and kept up with our requirements. They gently reminded us when we had deadlines for content and to-dos. Mission Web Marketing is a valuable partner. I would recommend them to any business looking for web design partner.

    Dawn Goodnight Martin
    Voice Provisioning Manager
    Impulse Advanced Communications

  • The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!

    Kathy & Fred Hershman
    Celebration Cruises of Santa Barbara

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