About Us
We want you to be as successful as possible.
Mission Web Marketing was founded in Santa Barbara in 2002 with the simple goal of helping companies cost effectively increase website traffic, conversions, and sales.
Today, the company has grown into a well-rounded team of experienced and passionate professionals who are committed to their clients’ online success in the rapidly changing Internet world. Our long list of loyal clients is a testament to this. We believe that our unwavering commitment to your business, passion and experience for what we do is what sets us apart from the many online services firms you could choose.
In a nutshell, we focus on creating best-of-breed online experiences for our customers, then we promote them to drive more traffic and generate more sales. And we meticulously measure the results to illustrate growth, campaign performance and profitability. Contact us today for a free consultation.
Read more about our experience and core strengths in the fields of Web Strategy and Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-mail Marketing, Social Media development and Web Analytics. Then contact us for your free consultation.
We look forward to speaking with you soon.
Our Team
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Eric PetersenFounder & President -
Felicity Sicre ChappellDirector of Client Services -
Oleh KolesnykDirector of Web Development -
Tom SullivanDirector of Search Marketing -
Tres RiordanDirector of Sales & Marketing -
Fred ShermanCreative Director -
Kathleen CallahanFinance Manager -
Mike JacobsEmail Marketing Manager
Eric Petersen
Founder & President
Eric is the founder and president of Mission Web Marketing, where he oversees day-to-day company operations. Eric has eaten, lived, and breathed all aspects of web development and web marketing since the very first commercial web browser launched, more than 15 years ago. Eric has performed a variety of Internet functions, ranging from highly creative to highly technical and he has been in charge of web development and Internet marketing for several large direct marketing and catalog companies including Magellan’s Travel, The Territory Ahead, and Maps.com. Eric is considered an authority on e-commerce, web development, and Internet marketing and he has spoken at several Internet conferences, both here in the United States and in Europe. When he’s not working, Eric enjoys being outdoors hiking, biking, skiing, and sailing with his family.
Felicity Sicre Chappell
Director of Client Services
Felicity is our Director of Client services and is largely instrumental for taking care of our clients and managing many projects, large and small. Felicity has over fifteen years of extensive web development, Ecommerce and customer service experience and she brings a wealth of knowledge and a positive, can-do-anything attitude to our team and our clients. When Felicity is not working, she enjoys spending time with her family, friends and being outdoors.
Oleh Kolesnyk
Director of Web Development
Oleh is an extremely talented web developer and designer born in Drohobych, Ukraine. Bringing over 12 years of experience with web development and multimedia programming to our team, Oleh is our go-to-guy who doesn’t let the huge time difference effect his commitment to availability. His specialities include front-end web development, cascading style sheets (CSS) and database development. Oleh is a true professional who is passionate about web technology and he is motivated by the desire to conquer the most technical of challenges. When Oleh is not working, he enjoys fitness, listening to music, and spending time with his family.
Tom Sullivan
Director of Search Marketing
Tom is the director of search marketing at Mission Web Marketing, responsible for all pay-per-click sales and marketing strategy and execution. Tom has over 20 years of experience in all phases of traditional and online marketing, working for software, technology and consumer companies. He also spent over 10 years managing product lifecycles with full P&L responsibility which gives him a unique perspective in shaping effective profit-driven programs for our partners. When not working he and his wife enjoy searching for retirement locations. Beach communities of North Carolina, South Carolina and California are on the short list. The search continues….
Tres Riordan
Director of Sales & Marketing
Tres Riordan is a sales, marketing and branding expert who has spent twenty years working in the outdoor, apparel and footwear industries. He held high-level sales and brand leadership roles with Dr. Martens, The North Face, and Teva.
Tres has worked with many independent retailers and national accounts, including Nordstrom, Macy’s, and REI, to create brand-enhancing marketing campaigns that aligned the brands’ and retailers’ goals to execute strategic product launches. These campaigns included in-store fixtures, graphics, and online campaigns. During this time Tres realized the importance of SEO, SEM, Influencer Marketing, and email campaigns that all aligned to support product or brand launches.
Tres now brings his expertise to Mission Web Marketing. The team at MWM and Tres are partnering with a select group of brands and retailers to create comprehensive sales and marketing strategies. The teams will focus on aligning online, wholesale and retail strategies to support growth and profitability targets.
Fred Sherman
Creative Director
Fred Sherman, aka “Freddie”, is a high-level Creative Director with more than 25 years of creative development and marketing experience. Fred has managed creative marketing departments and serviced many top client accounts, including Coca-Cola, Quiksilver, Puma, Target, Mattel, AT&T, Disney, DreamWorks, FOX, and many others.
Fred’s background is in graphic design, illustration, animation, marketing & advertising strategy. He has developed top-notch creative for many retail brands and developed the corresponding online/mobile experiences. Fred is also a UI/UX guru with extensive knowledge in the areas of visual communication as well as practical direct response marketing expertise. He has developed many successful marketing campaigns, brand identities, product launches, web, and mobile builds, and currently consults with Los Angeles Department of Transportation and Los Angeles Metro. We’re darn lucky to have him on the team.
Kathleen Callahan
Finance Manager
Mission Web Marketing is in good hands with Kathleen. She has nearly 25 years of experience as an office manager and bookkeeper, and is up to speed on the latest technology to keep our financial department running smoothly. Kathleen has worked for us for three years and has known Eric all his life(She’s his aunt). In her free time, she enjoys entertaining, cooking, travel, and exploring new places. In fact, Kathleen recently pulled up her roots in San Diego and moved to the Raleigh Durham Chapel Hill area of North Carolina, officially making Mission Web Marketing a coast-to-coast company.
Mike Jacobs
Email Marketing Manager
Mike Jacobs is a jack of all trades. His career in technology has included roles in IT operations, data processing, operations management, project management and process engineering in various technology driven markets including; software, e-discovery, litigation support, and web marketing. Mike’s role is to design and deliver compelling and pertinent email marketing campaigns that address the specific needs and desires of our clients and their business.
Web & Mobile Marketing Opportunities
News & Press
A New Website for a More Peaceful Business
October 10, 2017
Peace Works Travel offers student and teacher service and learning travel abroad programs for a more peaceful world. With over 10 destinations and... Read the full article
Answering the Call for Call Center Outsourcing
August 28, 2017
Transpeed Communications was looking for a custom website that would highlight their outsourcing call center services. Mission Web Marketing was happy to answer... Read the full article
Don’t Store All Your Eggs In One Basket
May 15, 2017
When you need to consolidate your life and belongings, finding one perfect storage unit can be key. On the other hand, when you... Read the full article
Granada Corporation’s Boutique Experience in a Big Box World
November 21, 2016
Your website shouldn’t just tell a story about your business or the hard-working group of people that make your business a success. Your... Read the full article
