About Us

We want you to be as successful as possible.

Mission Web Marketing was founded in Santa Barbara in 2002 with the simple goal of helping companies cost effectively increase website traffic, conversions, and sales.

Today, the company has grown into a well-rounded team of experienced and passionate professionals who are committed to their clients’ online success in the rapidly changing Internet world. Our long list of loyal clients is a testament to this. We believe that our unwavering commitment to your business, passion and experience for what we do is what sets us apart from the many online services firms you could choose.

In a nutshell, we focus on creating best-of-breed online experiences for our customers, then we promote them to drive more traffic and generate more sales. And we meticulously measure the results to illustrate growth, campaign performance and profitability. Contact us today for a free consultation.

Read more about our experience and core strengths in the fields of Web Strategy and Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), E-mail Marketing, Social Media development and Web Analytics. Then contact us for your free consultation.

We look forward to speaking with you soon.

Our Team

  • Eric Petersen
    Eric Petersen
    Founder & President
  • Felicity Sicre Chappell
    Felicity Sicre Chappell
    Director of Client Services
  • Oleh Kolesnyk
    Oleh Kolesnyk
    Director of Web Development
  • Tom Sullivan
    Tom Sullivan
    Director of Search Marketing
  • Reznik Umar
    Reznik Umar
    Creative Director
  • Kathleen Callahan
    Kathleen Callahan
    Finance Manager
  • Mike Jacobs
    Mike Jacobs
    Email Marketing Manager
  • Ryan Nufer
    Ryan Nufer
    Production Manager
Eric Petersen
Founder & President

Eric is the founder and president of Mission Web Marketing, where he oversees day-to-day company operations. Eric has eaten, lived, and breathed all aspects of web development and web marketing since the very first commercial web browser launched, more than 15 years ago. Eric has performed a variety of Internet functions, ranging from highly creative to highly technical and he has been in charge of web development and Internet marketing for several large direct marketing and catalog companies including Magellan’s Travel, The Territory Ahead, and Maps.com. Eric is considered an authority on e-commerce, web development, and Internet marketing and he has spoken at several Internet conferences, both here in the United States and in Europe. When he’s not working, Eric enjoys being outdoors hiking, biking, skiing, and sailing with his family.

Felicity Sicre Chappell
Director of Client Services

Felicity is our Director of Client services and is largely instrumental for taking care of our clients and managing many projects, large and small. Felicity has over fifteen years of extensive web development, Ecommerce and customer service experience and she brings a wealth of knowledge and a positive, can-do-anything attitude to our team and our clients. When Felicity is not working, she enjoys spending time with her family, friends and being outdoors.

Oleh Kolesnyk
Director of Web Development

Oleh is an extremely talented web developer and designer born in Drohobych, Ukraine. Bringing over 12 years of experience with web development and multimedia programming to our team, Oleh is our go-to-guy who doesn’t let the huge time difference effect his commitment to availability. His specialities include front-end web development, cascading style sheets (CSS) and database development. Oleh is a true professional who is passionate about web technology and he is motivated by the desire to conquer the most technical of challenges. When Oleh is not working, he enjoys fitness, listening to music, and spending time with his family.

Tom Sullivan
Director of Search Marketing

Tom is the director of search marketing at Mission Web Marketing, responsible for all pay-per-click sales and marketing strategy and execution. Tom has over 20 years of experience in all phases of traditional and online marketing, working for software, technology and consumer companies. He also spent over 10 years managing product lifecycles with full P&L responsibility which gives him a unique perspective in shaping effective profit-driven programs for our partners. When not working he and his wife enjoy searching for retirement locations. Beach communities of North Carolina, South Carolina and California are on the short list. The search continues….

Reznik Umar
Creative Director

Not just a great name, but a great guy as well, Reznik has helped our clients come up with cutting-edge web designs for the past several years. Reznik’s strengths include graphics & design, user interface design and a million other things that look cool on paper, computers and mobile devices.

Kathleen Callahan
Finance Manager

Mission Web Marketing is in good hands with Kathleen. She has nearly 25 years of experience as an office manager and bookkeeper, and is up to speed on the latest technology to keep our financial department running smoothly. Kathleen has worked for us for three years and has known Eric all his life(She’s his aunt). In her free time, she enjoys entertaining, cooking, travel, and exploring new places. In fact, Kathleen recently pulled up her roots in San Diego and moved to the Raleigh Durham Chapel Hill area of North Carolina, officially making Mission Web Marketing a coast-to-coast company.

Mike Jacobs
Email Marketing Manager

Mike Jacobs is a jack of all trades. His career in technology has included roles in IT operations, data processing, operations management, project management and process engineering in various technology driven markets including; software, e-discovery, litigation support, and web marketing. Mike’s role is to design and deliver compelling and pertinent email marketing campaigns that address the specific needs and desires of our clients and their business.

Ryan Nufer
Production Manager

Ryan Nufer is an all around cool dude. When he’s not surfing epic waves in foreign countries, he’s busy honing his web design and drone piloting skills. Ryan’s passion for learning makes him an integral part of our day-to-day operation and we’re darn lucky to have him as part of our team.

Web & Mobile Marketing Opportunities

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News & Press

Don’t Store All Your Eggs In One Basket

May 15, 2017

When you need to consolidate your life and belongings, finding one perfect storage unit can be key. On the other hand, when you... Read the full article

Granada Corporation’s Boutique Experience in a Big Box World

November 21, 2016

Your website shouldn’t just tell a story about your business or the hard-working group of people that make your business a success. Your... Read the full article

Celebration Santa Barbara – Rolling Three Sites Into One

July 28, 2016

For the folks at Celebration Cruises Santa Barbara, maintaining two boats and multiple cruise schedules is difficult enough. Combine that with maintaining three... Read the full article

Vegetables Exploding Into Popularity

July 28, 2016

Outer Aisle Gourmet, recreating America’s favorite foods with vegetables, needed a little creativity added to their website to match their exploding popularity. With... Read the full article

Client Testimonials

  • When Delight.com was in the planning stages one of the first things we did was to start working with Mission Web Marketing to map out our search engine strategies. This has proven critical to our early success and we have grown rapidly due to Eric and his team's unique understanding of the dynamics of the market and how best to position our site through multiple web marketing tactics.

    Lynda Keeler
    President
    Delight.com

  • Mission Web Marketing has been an invaluable partner in keeping our speakers bureau ahead of the curve and in front of the client. Not only responsive, but pro-active, Eric and his team have been a vital link to our burgeoning presence, brand expansion and continued success in an ultra-competitive marketplace.

    Chris Johnson
    Marketing Director
    BigSpeak Speakers Bureau

  • To work with Mission Web Marketing, is an absolute must. Not only are their professionalism and expertise unparalleled, but, since working with them, our online bookings have literally doubled! What better endorsement could one possibly give?

    Judy Hudson
    Managing Director
    Hotel Cheval

  • In the world of SEO and Internet Marketing it is rare to find a company with such integrity and a company that really knows the field of Internet Marketing inside and out. Before we found Mission Web Marketing we had been through the gamut, from individuals to large expensive SEO companies who promised us the world and delivered practically nothing – except large fees. What a relief to find Mission Web Marketing! Their work is top notch, their rates are very fair and the results are fantastic.

    Rebecca Jennings
    CEO/Founder
    Hips and Curves

  • Mission Web Marketing has taken our online marketing to the next level. Their creative, thoughtful and attentive services have improved our overall market presence and generated substantially more revenue for our company. For that we are most grateful!

    Bruce Boring
    Proprietor
    The California Wine Club

  • Mission Web Marketing was wonderful. They did a great job of conceptualizing and creating the right website for CAC. Their work is always on time, on budget, and top notch.

    Holly Carmody
    Central Administrative Services Director
    Community Action Commission

  • I have been working with Mission Web Marketing in Santa Barbara for over a decade and they have kept my company at the cutting edge of web marketing world. I found it is key to find one company that encompass all areas of website work which is what I receive when I work with Mission Web Marketing.

    Skip Abed
    Owner & President
    Santa Barbara Sailing Center

  • We have had the pleasure of working with Eric Petersen and his expert crew at Mission Web for 6 years, on a variety of projects - large and small. Regardless of scale or budget, we consistently receive quality work on time and on budget, with creative solutions, attention to detail, and good communication. An added bonus is Eric’s patience and understanding of the creative process!

    Jane & Bob Engelsiepen
    View Studio

  • We invited Mission Web Marketing to come in and rebuild our website and they were phenomenal. The site is gorgeous. They chose wonderful graphics and layouts that highlight and simplify our services beautifully. They were open, easy to communicate complex ideas, and kept up with our requirements. They gently reminded us when we had deadlines for content and to-dos. Mission Web Marketing is a valuable partner. I would recommend them to any business looking for web design partner.

    Dawn Goodnight Martin
    Voice Provisioning Manager
    Impulse Advanced Communications

  • Mission Web marketing in Santa Barbara has been instrumental in creating an efficient search engine marketing strategy that is personalized to our multifaceted company. In the new marketing era where ownership of the Google ecosystem is what separates the winners and the losers, they have helped us maintain a leading edge and have been a great compliment to The Towbes Group.

    Sam Carey
    Marketing Manager
    The Towbes Group

  • The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!

    Kathy & Fred Hershman
    Owners/Operators
    Celebration Cruises of Santa Barbara

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