Selling yachts without the right marketing strategies in place is like trying to sail a boat without enough wind in your sails. With most customers doing searches and research online before they buy a product or service, it has become essential for a yacht broker to have an effective online presence and marketing strategy for attracting customers.
This includes elements such as doing search engine optimization (SEO) for your website to optimize it for searches, implementing advertising campaigns, email marketing, a blog, and a social media presence. In this article, we cover these marketing strategies for yacht brokers and explain how they can help you to get more traffic and sales for your boating business.
Website Development for Marine-Oriented Companies
Strong yacht broker marketing begins with having an attractive and effective website that is informative and easy to navigate. It needs to speak to your audience, engage them, and help to convert them into customers.
If you already have a website, you may need to redesign its presence to create an updated look that reflects your brand better, or make the site mobile-friendly, professional, and efficient. One of the goals of your site is to make potential customers interested and excited about working with you.
We can help you to analyze the strength of your current website based on factors such as SEO, performance, best practices, and accessibility, and help you to make improvements in these areas. We can also build a new website with features that give visitors the best possible user experience, optimize the content on your site for visitors and SEO, and help to convert the visitors to customers.
Search Engine Optimization Marketing Strategies for Yacht Brokers
The goal of doing search engine optimization (SEO) for your business is to increase organic traffic from search engine results to your web pages. Doing this includes enhancing your web pages so that they will be more likely to be found by your target audience when they put in keywords to do searches on search engine sites such as Google.
Optimizing your pages includes adding keywords to your site pages that your audience is likely to search for when looking for your products or services. Writing good content for your site that is targeted to your audience and location can also help with your lead generation. SEO can also be done on your YouTube videos to help them stand out on YouTube.
As a result of doing SEO, you can also increase your brand awareness and authority in the boating industry. To boost your visibility further, we can also help you to implement strategies such as submitting your website to directories.
Pay Per Click (PPC) Advertising for Your Yacht Broker Business
Pay-per-click advertising is a great addition to your yacht broker marketing strategy and is a good complement to your SEO efforts. Unlike SEO, which can take weeks to get results, pay-per-click advertising through platforms such as Google and Bing can get you immediate results.
With PPC advertising, the goal is to drive traffic to your site with advertising. You pay when someone clicks on your ad. You choose keywords to use for your ads that people may search for. If you are doing Google ads, for example, when someone does a search on Google that is related to a keyword you chose to use, then your ad may be displayed.
By capturing information about visitors that take interest in your advertisements, we can also re-market to them to keep you top of mind.
Add a Blog to Enhance Your Boating Website
By adding a blog to your site, you support your yacht marketing SEO efforts and keep your website updated with fresh content and keywords. A blog also helps to provide informative content to your visitors and can establish you as an authority in your industry.
By writing content regularly, you build trust with your audience so that they will turn to you when they are ready to make a purchase. Your blog can cover various topics about boating that your audience would find useful or entertaining. You can share your articles on social media and in your newsletters.
Incorporate Email Marketing into Your Yacht Broker Marketing Strategy
Among the marketing strategies for yacht brokers, email marketing is an important component and helps to support other efforts such as paid advertising. You can collect the email addresses of people who engage with your ads or web pages.
Adding an opt-in form to a landing page or to your website pages is a common way to capture the email addresses of your target audience. You can also share these pages on your social media channels.
By creating an email sequence, you can keep in touch with your audience to stay top of mind and provide them with useful information related to boating such as boat maintenance and boating events.
In addition to creating an email sequence, you can also send out a weekly or monthly newsletter. By staying in front of your audience through emails, they are more likely to think of you when they are ready to buy.
Social Media Strategy for Yacht Brokers
Since everyone is on social media, it is important to have active social media accounts for your yacht broker business. Through channels such as Facebook, Twitter, Instagram, and YouTube, you can communicate with your audience by engaging with them in conversations and providing them with information about boating.
You can post questions, events, sales, news, and more. People who follow your Facebook page or have visited your website can even be targeting by you with Facebook advertising.
Since Instagram is an image-oriented social media platform, it is great for displaying pictures of your inventory. YouTube can be a powerful platform for creating videos that feature your boats and information about boating. You can even direct people from the videos to your website or landing pages.
Some of the people who visit your social media pages may want to purchase now or in the future, so it is important to have a professional presence, build trust, and provide valuable information.
Let Us Help You to Create an Effective Marketing Strategy for Your Yacht Broker Business
At Mission Web Marketing, we help with online marketing strategies for yacht brokers and we’ve successfully worked with charter companies, sailing schools, marinas, and beyond on website development, search engine optimization, and search engine marketing. If you need a hand, we are pretty sure we can help you too.
We can provide you with a comprehensive analysis and marketing plan that includes strategies mentioned in this article to help you to reach your company goals and take your business to the next level. Click here to get in touch with us. We look forward to connecting!