Search Engine Optimization
5 LinkedIn SEO Tips to Outrank Your Competition
Having an optimized LinkedIn profile can improve your chances of finding your ideal clients. LinkedIn optimization involves strategic keyword placements in your profile so that your profile can be crawled by the platform’s search algorithm. Below are 5 LinkedIn SEO…
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What You Need to Know About Keyword and Topic Clustering
Before, brands won by targeting a single keyword per page. Nowadays, search engines have customized search results according to individual users and have gotten better at understanding semantically-related concepts. If you want to achieve SEO and content marketing success, you…
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4 Important Google Ranking Factors in 2018
Google’s ranking algorithm has more than 200 components or signals. This can seem overwhelming, but fortunately, SEO is not about getting everything right. Rather, it is about prioritizing the factors that make the most impact based on industry research. Read…
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How to Discover Customer Keywords
To reach your ideal customers, you would need to include all the different variations of the keywords you want to target. By doing this, you communicate to search engines that your website is relevant for the various keyword searches. By…
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Master your Desktop and Mobile SEO: Marketing Strategies for Best Results
With smartphones and tablets enjoying brisk sales in recent years, it is no wonder that mobile search exceeded desktop queries, as confirmed by Google late 2015. With users preferring mobile devices at increasing rates, brands can improve their desktop and…
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5 Things You Need to Know Before Buying a Pre-Owned Domain
It might be tempting to purchase an established domain that offers products or services similar to yours. It can especially seem like a good idea if the domain is highly-visible in search engines and ranking for words and phrases that…
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How to Compete With Big Brands in SEO: 3 Tricks for Small Business
Want to rank your business higher on search engines but not sure how you can compete with established brands? You can still give big businesses a good run for their money. Learn how to compete with big brands in SEO…
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How to Rule SEO for Local Business: Learn 3 Killer Secrets
You have a professional-looking website but it seems you are struggling to attract local customers. Maybe your website is not optimized for your area. This is where local SEO comes in. Local SEO is important to ensure that your business…
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Why eCommerce Sites Must Avoid These SEO Errors
Search Engine Optimization (SEO) has always and will continue to be, one of the primary means for eCommerce sites to increase traffic. That being said, SEO also plays a major role in increasing an eCommerce site’s sales. If you’re new…
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4 SEO Trends You Need to Know to Rank High on Google in 2018
Jumpstart your SEO efforts by reading these 4 SEO trends and learn how to rank high on Google in 2018: Google Accelerated Mobile Pages In the last two years, mobile search queries exceeded desktop queries, and this SEO trend shows…
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Targeting More than One Keyword on a Page
For many sites, it is good to optimize pages for more than one keyword. This allows for the discussion of topics in greater detail. You can find search queries related to your topic that people look for on Google and…
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7 Tips for Doing SEO for Google Image Searches
About a third of searches on Google are for images, so it is important to understand SEO for Google images. Doing SEO on images can help you to sell products and services and to get links and citations. Let’s say…
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