Search Engine Optimization

Up to this point, backlinks still retain their position as one of the essential SEO ranking factors. The sustainable solution to receiving backlinks is to create high-quality content that people would like to link and share. As you plan your…

There are ways to soften the blow created by negative reviews to your company’s integrity and website’s SEO. Should you get a bad rap on your business, read these six steps to address negative online reviews: Don’t Worry A bad…

If you want to be successful at SEO, you need to have extensive knowledge of how search engines work. This takes time and effort as SEO best practices always change and evolve over time. However, if you get it right…

The following SEO guidelines for web redesign will help you ensure you keep your valuable page rankings on search engines: 1.  Keep the old site live on a temporary web address, inaccessible to the web crawler. Having an old site…

Right after the holidays is the perfect time to think of your achievements during the last holiday season, how to build on it, and the action plans you need to take to generate seasonal traffic throughout the year. The seasonal…

Writing good meta descriptions for SEO is perhaps one of the best ways to attract searchers to visit your website. If you don’t put your best effort into crafting it, you could be missing out on good website traffic that…

To boost your SEO and content marketing efforts, you need to practice strategic internal linking. Apply internal linking regularly as you publish blogs and articles and update your web pages. Internal links join web pages within one website with the…

Google Trends equips digital marketers with the freshest information on how people search the world’s leading search engine. It provides insights into people’s underlying desires, beliefs and behaviors when they interact with the search engine. It can segment trends by…

We often hear about duplicate content and how Google penalizes you for it. However, there is more to it than web plagiarism and search engine sanctions. Read below about what you need to know about duplicate content and how to…

You should optimize your business landing pages for both local and national search to increase your SERP visibility. Learn about geo-modified searches, localized results, and tracking the right keywords and locations for your business: Geomodified searches and Geolocated searches Geomodified…

One of the best keyword research techniques is to go for keywords that your competitors are ranking for.  However, there can be too many keywords and it can be confusing to choose which ones to look for and in what…