As many of us know, among the things that companies need to do for their marketing are to create a mobile-responsive website and optimize keywords for searches. Google algorithm changes can lead businesses to make the following common SEO mistakes that can impact their search engine performance: SEO Mistake #1: Not Coordinating SEO with Overall… Keep Reading
Good news for local businesses! In a study by ReviewTrackers, 35% of all search traffic is local. Focusing on specific strategies for local SEO can offset the advantage of larger brands that routinely optimize for broader keywords and depend on brand recognition. Here are five easy strategies for local SEO you can start doing today:… Keep Reading
It’s always been Google’s mission to provide searchers with the best possible results. That is their way to keep people using their search engine, which allows the company to deliver more advertising. In the past, it was mainly the content relevancy of a web page and the number of authoritative links that determined how high… Keep Reading
To meet the needs of today’s users, campaigns should be optimized to create value for users, drive higher conversions, and increased visibility. In this article, we take a closer look at profiling and understanding search behavior to attract new customers and increase conversions. The Importance of Search Behavior Over the years, search results have changed… Keep Reading
From laptops and desktops, a few years ago, people are now using smartphones to search for information, local businesses, services, and products. In addition, the smartphone shift is further enhanced with artificial intelligence (AI)-assisted voice search. With Siri and Alexa, you can now see plenty of voice search content online, which is a major game… Keep Reading
