Search Engine Marketing

Calculating the Profitability of a Web Marketing Campaign

By Eric - February 5, 2016

I recently posted a rather lengthy reply to a web marketing group on LinkedIn and got to thinking, “Why not put it on the blog?” This is pretty valuable information. Hopefully some of you will be able to benefit from…

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Designing PPC Campaigns – Steve Jobs Style

By Eric - January 15, 2016

I have been reading Steve Jobs Biography by Walter Isaacson, in which Isaacson describes some of Steve Jobs philosophies for designing Apple products.  Here are five of these design principles, which can be applied to pay per click (PPC) marketing campaigns.…

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Do You Know the Personality of Your PPC Account?

By Eric - January 8, 2016

What do babies and pay per click accounts have in common? Read our guest post on to find out!

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