Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got a golden opportunity to reach out and create a connection. Welcome emails, web order receipts and even shipping confirmation emails are perfect chances to reinforce your brand and generate additional sales. Willie Pena of iMedia Connection reviews optimization strategies for the top five transactional emails.
Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken a look at your feed in a while, now’s the time to make sure everything is up-to-date. Mary Weinstein of Search Engine Watch walks us through the changes, including updates to stock availability, titles and descriptions.
When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even those beautifully designed graphics will be (gasp) hidden for many users. So the first step in determining the effectiveness of your email layout is to look “above the fold” – the area at the top and to the left, usually between 300 and 500 pixels high (this can vary depending on which email client a user has as well as the device on which they are viewing the email). Majda Anwar of AdAge.com outlines the most important elements to include above the fold to increase the effectiveness of your campaign.
If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look at alternative sources of keyword suggestions, and they may be hiding in plain sight. Neil Patel from moz.com shares his list of “6 Untapped Keyword Sources That Will Boost Organic Traffic”, which include Wikipedia and Amazon, among others.
There are many different metrics to look at when analyzing the success of an online business.
For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can help you decide if it’s time to invest in a mobile-friendly design if your current website just isn’t cutting it.
Looking at user acquisition costs can shed light on the effectiveness on your organic and paid search efforts.
This helpful infographic from Indus Net Technologies outlines the “9 Data Sets Every E-commerce Company Should Measure”.
Created by Infographic Design Team
Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists. As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on Entrepreneur.com
Are your customers making it through your online checkout process successfully or are they abandoning their orders before completion? By making sure you’ve optimized your cart with features including clear call-to-action buttons and easy to locate security and help information, you can increase the number of customers who make it to your “Thank You” page. Check out this infographic from Ripen Ecommerce on “Saving Your Site from Cart Abandonment.”
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