If one of your marketing goals is to improve your visibility and engagement on Pinterest, you should be using the Pinterest interests feature. This feature will help you find niche interests that otherwise wouldn’t be showing up in your feed. Interests are just like other boards that you follow, once you find your desired topic, just click to follow.
How does using interests work for your marketing strategy? Social Media Examiner explains that you’ll gain increased visibility by many interest groups by using the right types of keywords in your pin descriptions, which make your pins repinnable.
You’ll also find new people to follow that are relevant to your business. Profile images are shown on an interest page, and by clicking and researching them, you could find potential new clients who follow an interest related to your business. Engaging with other pinners has now become a no-brainer. By commenting, repinning and liking pins of relevant content you’ll engage with other people you don’t already follow on Pinterest.
Finding the interests option takes a few steps. Previously, it could be found in the drop down menu in the search bar, but has since been removed. Currently, the only way to find interests is to find someone who is already following them. Start by clicking on any Pinterest account that is pertinent to your business and locate their following number.
Click on that number and a new page will appear. If the pinner has interests, the page will load with the boards it follows. If the account does not have any interest boards, the page will be empty. Once you find a user that has interests, click on the topic that is relevant to your business and a new page will populate with hundreds of pins related to the interest board. You’ll also see the number of followers and additional recommended interests.
Increase your pinning power and get more visibility and engagment by using this hidden but extremely useful feature. Will you utilize this feature in your marketing strategy? If not, would you say that’s because this feature is difficult to find? We’d love to hear your feedback in the comments section.