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6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com

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If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look at alternative sources of keyword suggestions, and they may be hiding in plain sight. Neil Patel from moz.com shares his list of “6 Untapped Keyword Sources That Will Boost Organic Traffic”, which include Wikipedia and Amazon, among others.

Infographic: 9 Data Sets Every E-commerce Company Should Measure

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There are many different metrics to look at when analyzing the success of an online business.

For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can help you decide if it’s time to invest in a mobile-friendly design if your current website just isn’t cutting it.

Looking at user acquisition costs can shed light on the effectiveness on your organic and paid search efforts.

This helpful infographic from Indus Net Technologies outlines the “9 Data Sets Every E-commerce Company Should Measure”.

9 Data Sets Every Ecommerce Company Should Measure Infographic

Created by Infographic Design Team

Infographic: Google’s 200 Ranking Factors: The Complete List

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Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists.  As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on Entrepreneur.com

Top 10 Google+ Marketing Tips and Tricks You May Not Know About

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Image courtesy of Ohmega1982 at FreeDigitalPhotos.net

With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web marketing strategy. Beyond simply re-posting content from your blog or website, there are many tricks you can employ to create the best user experience and help your content really soar. For example, did you know you can create bold or italic text within your Google+ post? Are you utilizing hashtags correctly and adding headlines for Google to pick up and display in search results? Cyrus Shepard of moz.com discusses his “10 Smart Tips to Leverage Google+ for Increased Web Traffic”.

Infographic: Saving Your Site from Cart Abandonment

Are your customers making it through your online checkout process successfully or are they abandoning their orders before completion? By making sure you’ve optimized your cart with features including clear call-to-action buttons and easy to locate security and help information, you can increase the number of customers who make it to your “Thank You” page. Check out this infographic from Ripen Ecommerce on “Saving Your Site from Cart Abandonment.”

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Find more great infographics on NerdGraph Infographics

Infographic: What You Need to Know About Choosing the Most Effective Social Media Platforms

infogrphic-choosing-social-media-platformsFor those just getting started in social media marketing for their business, the plethora of different platforms to choose from can be confusing to say the least. Or you may have already been marketing your business through social media for a while, but just not seeing the results you were hoping for. In either case, it’s a good idea to take a step back and really evaluate the strengths and weaknesses of each platform and decide which ones are a good match for your business. The type of media you will be creating may be more suited to Facebook or Pinterest rather than Instagram. And taking a look at certain demographics of your target audience, you may find that more of them are hanging out on Google+ (25 to 34 year old) vs. LinkedIn (55 to 64 year olds). Take a look at this infographic courtesy of Edge Media to help you decide where you should focus your social media marketing efforts for the highest impact.

Choosing the most effective social media platforms - Infographic
Courtesy of: Infographics.SG

 

Increase Your Search Click-Thru Ratio with Rich Snippets – Infographic

rich-snippetsAre you utilizing Rich Snippets on your website? If not, you’re missing out on a great opportunity to optimize the way your pages appear in search engine results pages (SERPs).

Here’s what Google has to say: “Snippets – the few lines of text that appear under every search result – are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets – detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.”

Here’s a handy infographic that discusses the different types of rich snippets you can add to your website content. Not sure how to implement rich snippets on your site? Contact us today for a free consultation: MissionWebMarketing.com or (800) 260-6406

Infographic Rich Snippets

Created by Infographic Design Team

10 Tips for Connecting with Local Facebook Fans

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.

Nine Ways to Improve Your Email Deliverability – via MarketingProfs

Nine Ways to Improve Your Email Deliverability

Image courtesy of Renjith Krishnan / FreeDigitalPhotos.net

Having trouble getting your email campaigns into your subscribers’ inboxes? It’s a shame when you’ve put a lot of hard work into designing an email, only to have it marked as spam by ESPs (email service providers). If this is happening to you, there are some simple tricks that can help increase your email deliverability, such as including “alt” tags on all images and ensuring your email settings are optimized for authentication. As Carol Stott of MarketingProfs says: “Spam filters are here to make our lives better. But as marketers we feel frustrated if they block our emails. Using an email marketing application to be professional is a commendable step, but it’s also good to know how to ‘pimp your ride,’ or fine-tune it, to get the best results.” Read on to learn nine easy ways to help your emails reach the inbox.

Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com

via ClickZ.com

Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just a few months, Twitter will unveil an easier-to-use ad system that will offer objective-based campaigns. According to ClickZ “The new campaign aims to simplify things for marketers. Users will start by setting a goal, be it adding new followers, driving app downloads or directing people to their website. From there, a template will ask users to enter text and a picture and choose a call to action; a targeting method, such as keywords or tailored audience; and some keywords. Setting a budget is the final step.” Find out more.