If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.
Having trouble getting your email campaigns into your subscribers’ inboxes? It’s a shame when you’ve put a lot of hard work into designing an email, only to have it marked as spam by ESPs (email service providers). If this is happening to you, there are some simple tricks that can help increase your email deliverability, such as including “alt” tags on all images and ensuring your email settings are optimized for authentication. As Carol Stott of MarketingProfs says: “Spam filters are here to make our lives better. But as marketers we feel frustrated if they block our emails. Using an email marketing application to be professional is a commendable step, but it’s also good to know how to ‘pimp your ride,’ or fine-tune it, to get the best results.” Read on to learn nine easy ways to help your emails reach the inbox.
One piece of marketing material that can sometimes be tricky to write is your company story. How can you make your company’s climb, whether meteoric or slow and steady, stand out from the crowd and convey to readers the essence of what your business is all about? ThinkShift Communications shares “Five Essential Elements of a Great Company Story” in this easy-to-follow infographic.
Here’s a great video via Moz.com on Search Engine Optimization for the Google Panda update. SEO consultant Michael Cottam outlines the steps you can take to analyze your website to identify areas of possible optimization. “The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and- perhaps most pressingly- what in the world can we do to befriend the bear?” Check out the video for step by step directions.
Google Webmaster Tools has just added a new robots.txt tester. The new feature will highlight errors and warnings, as well as let you test changes in real-time directly within the tool. Just make sure to upload your final file to your web server when you’re done. In addition, you’ll be able to see older versions of your robots.txt files, making it easy to identify changes that may have blocked Google’s spiders from crawling pages within your site. Find out all the details in “Testing robots.txt files made easier” via Google’s Webmaster Central Blog.
Need some inspiration on how to write better ad copy for your Pay Per Click campaigns? Robert Brady of Clix Marketing outlines 3 rules to get you started, whether you’re new to writing ad copy or want to optimize what you already have: 3 Rules to Write Better Ad Copy
One of the most important aspects of promotional email design is the Call to Action (CTA). Having too many calls to action (buttons, links, etc.) can cause the user to become overwhelmed, while going the other route with a call to action that doesn’t stand out from the rest of the content will result in lower click-through rates. Take a look at this article from econsultancy.com for some examples of good and bad CTA design.