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Infographic: Top 20 Most Effective Holiday Subject Line Words – via Vertical Response

holiday-subject-line-words

With the holiday season now upon us, we’ll start seeing more and more promotional emails hitting our inboxes. As retailers, it’s our job to make our emails stand out from the crowd and the first step is to optimize the subject line. While each niche market will be different, there are some universal words you can add that have been shown to generate the highest open rates across the board. Take a look at this infographic courtesy of Vertical Response for the Top 20 Holiday Subject Line Words.

Four Facts You Need to Know About Product Recommendations – via Econsultancy

Four Facts You Need to Know About Product Recommendations

Image courtesy of stockimages at FreeDigitalPhotos.net

According to a study performed by Econsultancy: “product recommendations are responsible for an average of 10%-30% of ecommerce site revenues.” If your website is not providing product recommendations, you could be losing out on a nice chunk of revenue. But simply adding additional products to various locations on your site may not create the desired bump in revenue. Econsultancy outlines 4 strategic tips to keep in mind, including where to place recommendations, which products to recommend and the optimal verbiage to use. Continue reading

Facebook Reviews: What Marketers Need to Know – via Social Media Examiner

Facebook Reviews: What Marketers Need to Know

If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a close eye on new reviews and respond in a timely manner to any issues that may arise. Kandice Linwright of Social Media Examiner discusses the pros and cons of showing reviews on your Facebook page, how to respond to negative reviews and, if all else fails, how to turn the reviews feature off. View article

Transactional Email Best Practices for Ecommerce Business – via iMedia Connection

Transactional Email Best Practices for Ecommerce Businesses

Image courtesy of sixninepixels at FreeDigitalPhotos.net

Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got a golden opportunity to reach out and create a connection.  Welcome emails, web order receipts and even shipping confirmation emails are perfect chances to reinforce your brand and generate additional sales. Willie Pena of iMedia Connection reviews optimization strategies for the top five transactional emails.

What Are Rich Pins and How Can You Use Them? – via Econsultancy

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Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products, you can include data on your page such as price, availability, sale price, etc. to enrich your pins. And here’s the really interesting part: if a user pins something from your website that contains a price, Pinterest will email them directly if that price goes down! This is a great way to reach potential customers with sales offers. Read on to find out more about how Rich Pins can enhance your site’s user experience. 

There’s a Good Chance Google Is Rejecting Some of Your Products Right Now – via Search Engine Watch

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Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken a look at your feed in a while, now’s the time to make sure everything is up-to-date. Mary Weinstein of Search Engine Watch walks us through the changes, including updates to stock availability, titles and descriptions.

What Elements Should Always Be ‘Above the Fold’ in an Email? – via AdAge.com

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When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even those beautifully designed graphics will be (gasp) hidden for many users. So the first step in determining the effectiveness of your email layout is to look “above the fold” – the area at the top and to the left, usually between 300 and 500 pixels high (this can vary depending on which email client a user has as well as the device on which they are viewing the email). Majda Anwar of AdAge.com outlines the most important elements to include above the fold to increase the effectiveness of your campaign.

6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com

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If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look at alternative sources of keyword suggestions, and they may be hiding in plain sight. Neil Patel from moz.com shares his list of “6 Untapped Keyword Sources That Will Boost Organic Traffic”, which include Wikipedia and Amazon, among others.

Infographic: 9 Data Sets Every E-commerce Company Should Measure

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There are many different metrics to look at when analyzing the success of an online business.

For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can help you decide if it’s time to invest in a mobile-friendly design if your current website just isn’t cutting it.

Looking at user acquisition costs can shed light on the effectiveness on your organic and paid search efforts.

This helpful infographic from Indus Net Technologies outlines the “9 Data Sets Every E-commerce Company Should Measure”.

9 Data Sets Every Ecommerce Company Should Measure Infographic

Created by Infographic Design Team

Infographic: Google’s 200 Ranking Factors: The Complete List

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Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists.  As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on Entrepreneur.com