Did you know that 80% of internet users browse the internet with their smartphone? Clear and captivating mobile website designs are more important than ever. In April, Google updated it’s algorithm, which affected mobile sites, and the impact to marketers was greater than the Panda and Penguin updates.
What does this mean for your business? If you haven’t already, it’s time to reevaluate your current mobile site. Hubspot recently reviewed some of the nations most recognizable brands to show who is doing mobile marketing right.
Here are 3 examples of great mobile websites:
The Huffington Post is a well known news outlet that publishes articles on politics, entertainment news, or technology. Their mobile site is unique because they shorten the headlines to make the posts easier to read or search through. Looking at their desktop website, you’ll notice that compared to their mobile site, the homepage has far fewer words. The headlines are written so the reader can quickly skim them when reading on a small screen.
Zappos is known for it’s outstanding customer service, and that service is extended to their mobile website. The site features a search bar at both the top and bottom of the screen, enabling a shopper to easily find what they are looking for.
Evernote is an application that allows you to store images, notes, and web articles and then allows you access to them on any device: tablet, smartphone, or desktop computer. Because Evernote is accessed through different mediums, the mobile experience needed to be done right. They use a “less is more” approach, which gives the application a modern and clean feel to it. The mobile site looks identical to the desktop version.