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Facebook Introduces a New App: Facebook Groups

If you’re on Facebook you may have noticed that back in August they introduced, and then forced all Facebook users to download, a standalone app for Facebook messaging.  Well, they’ve gone and done it again, this time with Facebook Groups.

Facebook Groups App

Facebook Groups is a feature that already exists within the main Facebook app, and per this article from Mashable, their reasoning for breaking it out into a separate app is to “make it easier for power users to engage with their groups.”  Facebook also says that creating a separate Facebook Groups app will make the service faster on mobile devices.

The app also offers a new “discovery” feature which will recommend groups for you to join based on your interests.  This could become an interesting feature for business owners and marketers to promote their brand and discover new target audiences.  For example, if you’re a food blogger, you could create an open group like the one in the image below, “Cooking Diaries” and share new recipes with your group members.  It’s a new way to engage with Facebook users and we’re excited to see the creative marketing strategies businesses and individuals come up with.

Facebook Groups 2

Top 3 Tips for Supporting Your Brand in Social Media Images

In a world that is increasingly dominated by visual content, it’s a well known fact that if you want to maximize your social engagement, you better be including some darn good graphics and images.  But how do you know if you’re using them correctly to support your overall brand?  Social Media Examiner asks, “Do you use fonts, colors and clever effects to make your company’s images more recognizable?”

If you’re not using a consistent branding message across your visual content, you are missing out on maximizing your efforts.  

Social Media Images

 

Here are 3 tips to help you up your visual branding game in social media posts:

  1. Integrate Brand Colors.  This may seem like an obvious one, but the key is to use your brand colors in new and creative ways.  Use your brands color not only in your logo, but in text and images you use in your marketing materials.  Here you can see how Cadbury uses the colors purple and white in a simple, yet impactful Facebook post.Color Branding
  2. Use Clever Product Placement.  One way to market your product without using your brands signature font or color is to focus on the product itself.  The key here is the ability to identify the right setting.  Anna Guerrero says, “A good way to think about this is to identify the kind of experience you want your product or service to empower- this will help appeal to your target audience.” Visual Branding
  3. Choose Images to Fit Your Style.  What product, service, or experience are you trying to sell?  What does your audience typically respond to?  When you have your answers, find images that represent them.  Lululemon does an excellent job capturing the spirit of their brand with these two images.  They may not sell cereal, but their brand represents healthy living, so it works.  Branding Image

For more tips on how to create social media images that support your company brand, click here to read the full article from the Social Media Examiner.

The Only Facebook Cheat Sheet You’ll Ever Need

If you’ve ever created or managed a Facebook page, you’ve likely run into a few issues when trying to upload images to your page.  We’ve all been there, whether you’re trying to upload your company logo as your profile pic but it keeps cutting off the last letter, you have gray space around a shared image on your page, or most frustrating of all, your beautiful image is showing up as a tiny thumbnail.

It’s enough to push any good social media marketer over the edge, after all you’re so close to finishing a post only to spend half an hour fruitlessly trying one thing after another to get this blasted image to appear in full size.  Because social media posts typically perform much better with an image, ditching the graphic so you can just get this post up isn’t an option, and we all know how good Facebook support is. (Hint: It’s basically nonexistent.)

Facebook Infographic Smaller Image

If you identify with any of the above situations, then Christmas has come early in the form of this infographic.  This helpful infographic by AllFacebook.com details all Facebook post and ad dimensions, across both desktop and mobile.

 

Save this infographic on your computer, or if you’re old school you can print it out and pin it on your cork board for quick reference.

Facebook Infographic

How to Make Your Infographic Clickable in 3 Easy Steps

Infographics may be quicker and easier to consume than say, an eBook or long blog post, but there is one downside to marketing with Infographics.  What if the reader wants to learn more about a specific point presented within your Infographic?

Answer:  Add clickable links to your Infographics.  Problem solved!

Hubspot recommends using a free and easy tool called Thinglink in order to add links to your Infographics. In a blog post you can add links to more information, which allows your post to remain short and easy to consume while still providing extra information for readers who may want to dig deeper.  Adding clickable links allows you to provide the same amount of detail for readers, while keeping your Infographic from being bogged down by massive amounts of copy.

Here’s how to make your Infographic clickable in 3 easy steps:

1)   Create a free account on Thinglink and choose an image you want to tag.

2)   Upload your Infographic and add tags where appropriate.

3)   Share your clickable Inforgraphic on your website and social media profiles.

That’s it. Easy peasy, right?

Thinglink Screenshot

Full disclosure: there is one issue that could be considered a roadblock to some marketers.  All Thinglink links will direct traffic back to Thinglink’s website, not your own website. So the bummer here is that their website is gaining any SEO from these clicks, not yours. However, all your original posts promoting your infographic will link back to your website, so it’s not a complete loss of SEO.

Hubspot says, “Thinglink is a great option for making clickable infographics when you don’t have the time, knowledge, or resources to code your own.” While it is a definite con to lose any potential SEO from the tag clicks, the metrics you gain could outweigh this. What do you consider more important: SEO or having the ability to track your marketing efforts?

thinglink-stats

Infographic: Top 20 Most Effective Holiday Subject Line Words – via Vertical Response

holiday-subject-line-words

With the holiday season now upon us, we’ll start seeing more and more promotional emails hitting our inboxes. As retailers, it’s our job to make our emails stand out from the crowd and the first step is to optimize the subject line. While each niche market will be different, there are some universal words you can add that have been shown to generate the highest open rates across the board. Take a look at this infographic courtesy of Vertical Response for the Top 20 Holiday Subject Line Words.

Four Facts You Need to Know About Product Recommendations – via Econsultancy

Four Facts You Need to Know About Product Recommendations

Image courtesy of stockimages at FreeDigitalPhotos.net

According to a study performed by Econsultancy: “product recommendations are responsible for an average of 10%-30% of ecommerce site revenues.” If your website is not providing product recommendations, you could be losing out on a nice chunk of revenue. But simply adding additional products to various locations on your site may not create the desired bump in revenue. Econsultancy outlines 4 strategic tips to keep in mind, including where to place recommendations, which products to recommend and the optimal verbiage to use. Continue reading

Facebook Reviews: What Marketers Need to Know – via Social Media Examiner

Facebook Reviews: What Marketers Need to Know

If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a close eye on new reviews and respond in a timely manner to any issues that may arise. Kandice Linwright of Social Media Examiner discusses the pros and cons of showing reviews on your Facebook page, how to respond to negative reviews and, if all else fails, how to turn the reviews feature off. View article

Transactional Email Best Practices for Ecommerce Business – via iMedia Connection

Transactional Email Best Practices for Ecommerce Businesses

Image courtesy of sixninepixels at FreeDigitalPhotos.net

Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got a golden opportunity to reach out and create a connection.  Welcome emails, web order receipts and even shipping confirmation emails are perfect chances to reinforce your brand and generate additional sales. Willie Pena of iMedia Connection reviews optimization strategies for the top five transactional emails.

What Are Rich Pins and How Can You Use Them? – via Econsultancy

rich-pins

 

Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products, you can include data on your page such as price, availability, sale price, etc. to enrich your pins. And here’s the really interesting part: if a user pins something from your website that contains a price, Pinterest will email them directly if that price goes down! This is a great way to reach potential customers with sales offers. Read on to find out more about how Rich Pins can enhance your site’s user experience. 

There’s a Good Chance Google Is Rejecting Some of Your Products Right Now – via Search Engine Watch

google-shopping-feed

 

Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken a look at your feed in a while, now’s the time to make sure everything is up-to-date. Mary Weinstein of Search Engine Watch walks us through the changes, including updates to stock availability, titles and descriptions.