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Transactional Email Best Practices for Ecommerce Business – via iMedia Connection

Transactional Email Best Practices for Ecommerce Businesses

Image courtesy of sixninepixels at FreeDigitalPhotos.net

Are you making the most of your transactional emails? Whenever an individual takes an action on your website such as signing up for an email newsletter, placing an item in their shopping cart, or making their first purchase, you’ve got a golden opportunity to reach out and create a connection.  Welcome emails, web order receipts and even shipping confirmation emails are perfect chances to reinforce your brand and generate additional sales. Willie Pena of iMedia Connection reviews optimization strategies for the top five transactional emails.

What Are Rich Pins and How Can You Use Them? – via Econsultancy

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Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products, you can include data on your page such as price, availability, sale price, etc. to enrich your pins. And here’s the really interesting part: if a user pins something from your website that contains a price, Pinterest will email them directly if that price goes down! This is a great way to reach potential customers with sales offers. Read on to find out more about how Rich Pins can enhance your site’s user experience. 

There’s a Good Chance Google Is Rejecting Some of Your Products Right Now – via Search Engine Watch

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Way back in June, Google Shopping announced changes to their feed specifications. This meant that you had until September 30th to make these required changes or your products could stop showing up in Shopping search results. If you haven’t taken a look at your feed in a while, now’s the time to make sure everything is up-to-date. Mary Weinstein of Search Engine Watch walks us through the changes, including updates to stock availability, titles and descriptions.

What Elements Should Always Be ‘Above the Fold’ in an Email? – via AdAge.com

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When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even those beautifully designed graphics will be (gasp) hidden for many users. So the first step in determining the effectiveness of your email layout is to look “above the fold” – the area at the top and to the left, usually between 300 and 500 pixels high (this can vary depending on which email client a user has as well as the device on which they are viewing the email). Majda Anwar of AdAge.com outlines the most important elements to include above the fold to increase the effectiveness of your campaign.

6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com

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If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look at alternative sources of keyword suggestions, and they may be hiding in plain sight. Neil Patel from moz.com shares his list of “6 Untapped Keyword Sources That Will Boost Organic Traffic”, which include Wikipedia and Amazon, among others.

Infographic: 9 Data Sets Every E-commerce Company Should Measure

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There are many different metrics to look at when analyzing the success of an online business.

For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can help you decide if it’s time to invest in a mobile-friendly design if your current website just isn’t cutting it.

Looking at user acquisition costs can shed light on the effectiveness on your organic and paid search efforts.

This helpful infographic from Indus Net Technologies outlines the “9 Data Sets Every E-commerce Company Should Measure”.

9 Data Sets Every Ecommerce Company Should Measure Infographic

Created by Infographic Design Team

Infographic: Google’s 200 Ranking Factors: The Complete List

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Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists.  As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on Entrepreneur.com

Top 10 Google+ Marketing Tips and Tricks You May Not Know About

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Image courtesy of Ohmega1982 at FreeDigitalPhotos.net

With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web marketing strategy. Beyond simply re-posting content from your blog or website, there are many tricks you can employ to create the best user experience and help your content really soar. For example, did you know you can create bold or italic text within your Google+ post? Are you utilizing hashtags correctly and adding headlines for Google to pick up and display in search results? Cyrus Shepard of moz.com discusses his “10 Smart Tips to Leverage Google+ for Increased Web Traffic”.

Infographic: Saving Your Site from Cart Abandonment

Are your customers making it through your online checkout process successfully or are they abandoning their orders before completion? By making sure you’ve optimized your cart with features including clear call-to-action buttons and easy to locate security and help information, you can increase the number of customers who make it to your “Thank You” page. Check out this infographic from Ripen Ecommerce on “Saving Your Site from Cart Abandonment.”

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Find more great infographics on NerdGraph Infographics

Infographic: What You Need to Know About Choosing the Most Effective Social Media Platforms

infogrphic-choosing-social-media-platformsFor those just getting started in social media marketing for their business, the plethora of different platforms to choose from can be confusing to say the least. Or you may have already been marketing your business through social media for a while, but just not seeing the results you were hoping for. In either case, it’s a good idea to take a step back and really evaluate the strengths and weaknesses of each platform and decide which ones are a good match for your business. The type of media you will be creating may be more suited to Facebook or Pinterest rather than Instagram. And taking a look at certain demographics of your target audience, you may find that more of them are hanging out on Google+ (25 to 34 year old) vs. LinkedIn (55 to 64 year olds). Take a look at this infographic courtesy of Edge Media to help you decide where you should focus your social media marketing efforts for the highest impact.

Choosing the most effective social media platforms - Infographic
Courtesy of: Infographics.SG