If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look at alternative sources of keyword suggestions, and they may be hiding in plain sight. Neil Patel from moz.com shares his list of “6 Untapped Keyword Sources That Will Boost Organic Traffic”, which include Wikipedia and Amazon, among others.
There are many different metrics to look at when analyzing the success of an online business.
For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can help you decide if it’s time to invest in a mobile-friendly design if your current website just isn’t cutting it.
Looking at user acquisition costs can shed light on the effectiveness on your organic and paid search efforts.
This helpful infographic from Indus Net Technologies outlines the “9 Data Sets Every E-commerce Company Should Measure”.
Created by Infographic Design Team
Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say the least. But a newly released infographic can help clear things up. “Google’s 200 Ranking Factors: The Complete List” reviews everything from the importance of how long your website’s domain name is registered for, to whether or not Google prefers content broken down in bulleted or numbered lists. As the infographic states: “Google has confirmed that they use approximately 200 ranking signals in their algorithm. However, they’ve never publicly listed them all. While this infographic is by no means official, it aggregates the best information we have about how Google ranks pages and websites.” Check out the infographic on Entrepreneur.com
Are your customers making it through your online checkout process successfully or are they abandoning their orders before completion? By making sure you’ve optimized your cart with features including clear call-to-action buttons and easy to locate security and help information, you can increase the number of customers who make it to your “Thank You” page. Check out this infographic from Ripen Ecommerce on “Saving Your Site from Cart Abandonment.”
Find more great infographics on NerdGraph Infographics
Are you utilizing Rich Snippets on your website? If not, you’re missing out on a great opportunity to optimize the way your pages appear in search engine results pages (SERPs).
Here’s what Google has to say: “Snippets – the few lines of text that appear under every search result – are designed to give users a sense for what’s on the page and why it’s relevant to their query. If Google understands the content on your pages, we can create rich snippets – detailed information intended to help users with specific queries. For example, the snippet for a restaurant might show the average review and price range; the snippet for a recipe page might show the total preparation time, a photo, and the recipe’s review rating; and the snippet for a music album could list songs along with a link to play each song. These rich snippets help users recognize when your site is relevant to their search, and may result in more clicks to your pages.”
Here’s a handy infographic that discusses the different types of rich snippets you can add to your website content. Not sure how to implement rich snippets on your site? Contact us today for a free consultation: MissionWebMarketing.com or (800) 260-6406
Created by Infographic Design Team
If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.
Having trouble getting your email campaigns into your subscribers’ inboxes? It’s a shame when you’ve put a lot of hard work into designing an email, only to have it marked as spam by ESPs (email service providers). If this is happening to you, there are some simple tricks that can help increase your email deliverability, such as including “alt” tags on all images and ensuring your email settings are optimized for authentication. As Carol Stott of MarketingProfs says: “Spam filters are here to make our lives better. But as marketers we feel frustrated if they block our emails. Using an email marketing application to be professional is a commendable step, but it’s also good to know how to ‘pimp your ride,’ or fine-tune it, to get the best results.” Read on to learn nine easy ways to help your emails reach the inbox.