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10 Tips for Connecting with Local Facebook Fans

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

Image courtesy of Master Isolated Images at FreeDigitalPhotos.net

If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about your new products or services, events, sales and more. But first thing’s first: finding those local Facebook fans. There are a variety of Facebook tools and tricks to help you identify and connect with local fans, from using hashtags in page updates to hyper-targeting ads. SocialMediaExaminer discusses their top tips in “10 Ways to Find More Local Facebook Fans”.

Nine Ways to Improve Your Email Deliverability – via MarketingProfs

Nine Ways to Improve Your Email Deliverability

Image courtesy of Renjith Krishnan / FreeDigitalPhotos.net

Having trouble getting your email campaigns into your subscribers’ inboxes? It’s a shame when you’ve put a lot of hard work into designing an email, only to have it marked as spam by ESPs (email service providers). If this is happening to you, there are some simple tricks that can help increase your email deliverability, such as including “alt” tags on all images and ensuring your email settings are optimized for authentication. As Carol Stott of MarketingProfs says: “Spam filters are here to make our lives better. But as marketers we feel frustrated if they block our emails. Using an email marketing application to be professional is a commendable step, but it’s also good to know how to ‘pimp your ride,’ or fine-tune it, to get the best results.” Read on to learn nine easy ways to help your emails reach the inbox.

Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com

via ClickZ.com

Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just a few months, Twitter will unveil an easier-to-use ad system that will offer objective-based campaigns. According to ClickZ “The new campaign aims to simplify things for marketers. Users will start by setting a goal, be it adding new followers, driving app downloads or directing people to their website. From there, a template will ask users to enter text and a picture and choose a call to action; a targeting method, such as keywords or tailored audience; and some keywords. Setting a budget is the final step.” Find out more.

5 Essential Elements of a Great Company Story – via ThinkShiftCom.com

5 Essential Elements of a Great Company StoryOne piece of marketing material that can sometimes be tricky to write is your company story. How can you make your company’s climb, whether meteoric or slow and steady, stand out from the crowd and convey to readers the essence of what your business is all about? ThinkShift Communications shares “Five Essential Elements of a Great Company Story” in this easy-to-follow infographic.

Real-World Panda Optimization – Whiteboard Friday – via Moz.com

via Moz.com

Here’s a great video via Moz.com on Search Engine Optimization for the Google Panda update. SEO consultant Michael Cottam outlines the steps you can take to analyze your website to identify areas of possible optimization. “The Panda algorithm looks for high-quality content, but what exactly is it looking for, how is it finding what it deems to be high-quality, and- perhaps most pressingly- what in the world can we do to befriend the bear?” Check out the video for step by step directions.

10 Changes to the Facebook Page Layout: What Marketers Need to Know – via SocialMediaExaminer.com

10 Changes to the Facebook Page Layout: What Marketers Need to Know Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current layout they up and change everything around. At the start of the year Facebook announced that business pages would be getting another major facelift. The changes rolled out slowly, but most pages should now be in the new format. In “10 Changes to the Facebook Page Layout: What Marketers Need to Know” SocialMedia Examiner walks you through the new features, including image sizes, app locations and where to locate some navigational features that may be a bit tricky to find.

New Robots.txt Tester Tool in Google Webmaster Tools

Google Webmaster Tools Robots.txt TesterGoogle Webmaster Tools has just added a new robots.txt tester. The new feature will highlight errors and warnings, as well as let you test changes in real-time directly within the tool. Just make sure to upload your final file to your web server when you’re done. In addition, you’ll be able to see older versions of your robots.txt files, making it easy to identify changes that may have blocked Google’s spiders from crawling pages within your site. Find out all the details in “Testing robots.txt files made easier” via Google’s Webmaster Central Blog.

3 Rules To Write Better Ad Copy via Clix Marketing

Need some inspiration on how to write better ad copy for your Pay Per Click campaigns? Robert Brady of Clix Marketing outlines 3 rules to get you started, whether you’re new to writing ad copy or want to optimize what you already have:  3 Rules to Write Better Ad Copy

Email Marketing CTA Design: Five Good vs. Six Bad Examples via econsultancy.com

One of the most important aspects of promotional email design is the Call to Action (CTA). Having too many calls to action (buttons, links, etc.) can cause the user to become overwhelmed, while going the other route with a call to action that doesn’t stand out from the rest of the content will result in lower click-through rates. Take a look at this article from econsultancy.com for some examples of good and bad CTA design.

How to Schedule and Edit Facebook Posts Using Facebook

FacebookDid you know you can schedule posts directly through Facebook? It’s a great way to ensure your followers receive timely updates even when you are on vacation or at a business conference. And Facebook’s recent updates to scheduling and editing posts make it even easier. Check out this article on SocialMedia Examiner for all the details.