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10 Changes to the Facebook Page Layout: What Marketers Need to Know – via

10 Changes to the Facebook Page Layout: What Marketers Need to Know Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current layout they up and change everything around. At the start of the year Facebook announced that business pages would be getting another major facelift. The changes rolled out slowly, but most pages should now be in the new format. In “10 Changes to the Facebook Page Layout: What Marketers Need to Know“ SocialMedia Examiner walks you through the new features, including image sizes, app locations and where to locate some navigational features that may be a bit tricky to find.

New Robots.txt Tester Tool in Google Webmaster Tools

Google Webmaster Tools has just added a new robots.txt tester. The new feature will highlight errors and warnings, as well as let you test changes in real-time directly within the tool. Just make sure to upload your final file to your web server when you’re done. In addition, you’ll be able to see older versions of your robots.txt files, making it easy to identify changes that may have blocked Google’s spiders from crawling pages within your site. Find out all the details in “Testing robots.txt files made easier” via Google’s Webmaster Central Blog.

Google Webmaster Tools Robots.txt Tester

via Google Webmaster Central Blob

3 Rules To Write Better Ad Copy via Clix Marketing

Need some inspiration on how to write better ad copy for your Pay Per Click campaigns? Robert Brady of Clix Marketing outlines 3 rules to get you started, whether you’re new to writing ad copy or want to optimize what you already have:  3 Rules to Write Better Ad Copy

Email Marketing CTA Design: Five Good vs. Six Bad Examples via

One of the most important aspects of promotional email design is the Call to Action (CTA). Having too many calls to action (buttons, links, etc.) can cause the user to become overwhelmed, while going the other route with a call to action that doesn’t stand out from the rest of the content will result in lower click-through rates. Take a look at this article from for some examples of good and bad CTA design.

How to Schedule and Edit Facebook Posts Using Facebook

FacebookDid you know you can schedule posts directly through Facebook? It’s a great way to ensure your followers receive timely updates even when you are on vacation or at a business conference. And Facebook’s recent updates to scheduling and editing posts make it even easier. Check out this article on SocialMedia Examiner for all the details.

Hackers Spreading a New Sophisticated Malicious Software Known as “Ransomware”

From USA Today: May 14, 2014

Hackers operating on the Internet’s “Dark Web” are spreading a new, more sophisticated generation of the malicious software known as “ransomware,” anonymously shaking down anyone with an unprotected computer, from lawyers and cops to small businesses. Where small groups of anonymous hackers once hit individual consumers, the hackers have now organized into crime syndicates that boldly launch massive attacks against entire companies, computer experts and law enforcement authorities said.

Some victims get lost in the cumbersome details of the ransom payment process and run out of time, leaving their computers locked forever. Others pay right away and have their computers unlocked. Still others pay up, only to have the hackers run off with the money — and with the secret key.

CLICK HERE To Read the Full Article.

13th Annual VADA Spring Art Show

Mission Web Marketing invites you to attend Santa Barbara High School’s 13th Annual VADA Spring Art Show. It’s a great community event and features works from top art students. We would love to see you there!

Press Release: Source: The Visual Arts and Design Academy (VADA)
The Visual Arts and Design Academy (VADA) at Santa Barbara High School presents their 13th Annual Spring Show and Reception Thursday, May 2 from  5-8 p.m. at the Santa Barbara Museum of Art’s Ridley-Tree Education Center at McCormick House, located at 1600 Santa Barbara Street in downtown Santa Barbara.

The VADA Spring Show will feature original artwork and design projects from over 150 students in their Sophomore, Junior and Senior years at Santa Barbara High School’s Visual Arts & Design Academy. Artwork will be on view from May 2 – May 5. Artwork mediums on display will include oil and acrylic paintings, fashion illustrations and digital photography, drawings, sculptures, and more.

VADA offers high school students who are passionate about art and design a more relevant high school experience. VADA uses art as a catalyst for academic engagement, to cultivate creativity and prepare students for college and career. VADA is a unique “school-within-a-school” that integrates rigorous academic coursework with project-based, career-focused art and design instruction in a supportive and creative environment.

VADA has been a California Partnership Academy since 1999, and is funded in equal parts by the California Department of Education, the Santa Barbara Unified School District, and local businesses, non-profit organizations and individual donors.

New Santa Barbara Apparel Company Launches Website

Santa Barbara, Calif. – Mission Web Marketing has launched an updated website for Santa Barbara utility clothing pioneer, Purnell, a company that stands for innovative, functional clothing design.

Mission Web Marketing, a Santa Barbara based marketing company recently launched changes to the Purnell website to better reflect the brand’s image and points of difference. President of Mission Web Marketing, Eric Petersen, said they targeted key elements of the website to make shopping online for the visitor a smoother experience.

“We implemented an entirely new look-and-feel and streamlined the website to make purchasing online easier and more intuitive than ever,” Petersen said.

Purnell, a family-run business founded in 2010, manufactures a range of durable, versatile apparel for comfort and performance in everyday active environments. In preparation for their Spring season roll-out, Purnell decided to revamp their website and online marketing initiatives. President and Co-Founder of Purnell, Brita Womack, explained that it was important to define and communicate the points of difference of the brand.

Purnell defines itself as an apparel brand for visionary craftsmen whose clothing stands for innovation and functional design, she said. “The natural thing was to bring that story to our website,” Womack said. “It really is the face of our brand.”

Purnell is mostly sold through retail stores, which often creates a separation between the brand and the customer. The website creates a venue for the brand to directly interact with its customers, “and that is a valuable exchange,” Womack said.

About a year ago, Mission Web Marketing began working on the original creation of the e-commerce website, In addition to the cosmetic changes on the website, behind the scenes Mission Web Marketing implemented some web marketing tools.

“We provided Purnell with search engine optimization, and a pay-per-click advertising campaign on Google, to help drive more traffic and generate revenue,” Petersen said.

Womack hopes the new version of the website will help customers understand what Purnell is all about and how it is different from all of the other functional clothing brands out there.

“Because of Mission Web Marketing the website is easier to shop and the path to purchase is very clean,” Womack said. “In the spirit of what our brand is about –utility — we focused on making it as usable as possible.”

During the past ten years Mission Web Marketing has provided an assortment of web marketing services, including pay-per-click advertising, search engine optimization, e-commerce and website development. The company has worked on websites and marketing initiatives for several well-known companies throughout the United States and beyond.

The Purnell website is one of many websites Mission Web Marketing has built or assisted with during the past couple of years, including local websites for, The Santa Barbara Airport, The Granada Theatre, The Towbes Group, The Territory Ahead, Magellan’s Travel and to name a few.

For more information, please contact Amanda Jacobs, the public relations and marketing manager for Mission Web Marketing, at cell 805.403.4901, office 805.696.9320, or by e-mail at Also, please visit

Five Tips to Improve Your Web Marketing Initiatives

1. Have a plan

Don’t dive into web marketing without sitting down and creating a plan. Many web marketing firms you will find online will promise extreme results without showing you the facts. We use Google Analytics and search engine optimization tools to measure where your website started and where it’s growing. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying. Make a plan, set your goals and measure your results.

2. Continually update your website
Don’t set up your website and leave it there to just sit and rot. It’s important to give your website visitors a reason to keep coming back. You should update a page or a couple features weekly. If you have a blog, update it! Get your visitors coming back to your website.

3. Don’t rely completely on SEO

There are other aspects to web marketing besides search engine optimization. When you create your plan, incorporate other ways to drive traffic and sales on your website. Customize this plan for your company to target your audience. We recommend implementing techniques such as, search engine marketing or paid search, an e-mail marketing campaign and a social media strategy.

4. Use social media to network

Use your social media accounts to actually talk to other business owners and entrepreneurs to grow your brand awareness. Don’t just spam your social media followers with promotional materials, but supply them with something useful. Give advice, ask questions and get to know the people that follow your company. Once you develop a relationship with your followers, they will start to engage, like and trust your company.

5. Manage your Google Adwords efficiently

Using Google Adwords for your pay per click advertising campaign can be very lucrative. However, Google will try to sell you as many Adwords as possible so their wallets grow. It’s not necessary to have an exorbitant amount of Adwords, it’s actually better to narrow in on your target market. You can hire a certified Google Adwords specialist through Mission Web Marketing to help you efficiently target the right audience at the right price.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

SEO or PPC? Which is right for you?

ThMission Web Marketing can help with PPC or SEO web marketing initiatives. e ongoing debate between search engine optimization and pay per click advertising has our clients asking which web marketing strategy is the right investment for them.

SEO and PPC both have the same desired outcome, they both drive traffic and increase leads or sales for a company or individual’s website.  It’s just the money, time and return of investment that clients worry about.

Search engine optimization takes time and skill from experts to get top search engine rankings for related keywords. The results of SEO can lead to greater authority, long-term, top rankings on search engines, with steady traffic. However, SEO is an art with no guarantee, and a return of investment that happens organically, over time.

With pay per click, clients can buy their way to top search engines through advertisements like Google Adwords.  It is quick to setup, guarantees top search engine rankings and fast results. However, staying at the top can cost a lot of money by paying for every click.

In “SEO vs. PPC: When Should You Invest In Each?” published in Business to Community by Jayson DeMers, he said, “It’s natural for us to seek and adapt a system that offers greater returns for lesser inputs (money spent, time invested, resources employed, etc.). If your goal is simply ‘get listed on Google for specific keywords in order to generate traffic,’ PPC wins as the most optimal solution, at least in the short term. People who run websites that aren’t intended to sell directly (or where revenue isn’t directly related to quantity of traffic) are much less likely to find PPC to be a viable option for their search marketing. In this case, only SEO can do the trick.”

PPC campaigns can work wonders for ecommerce websites that are looking to sell products directly and quickly, while SEO can give websites great authority and lead to a much higher return of investment than PPC over time.

“If you’re not running an ecommerce website (or if your intention is not just selling something but building authority over the long haul), don’t waste your time debating SEO and PPC. Your strategy has to be SEO, hands down,” Meyers said.

And we agree with Meyers. Overall, return of investment will go far with search engine optimization and give your website the authority it needs to succeed online. Back up your search engine optimization efforts with pay per click campaigns to sell more products if you are an ecommerce website.

Either way, web marketing initiatives should be customized for your company, its website and the type of business you do.  Mission Web Marketing and a team of SEO and PPC experts are here to help customize your marketing initiatives for your online success.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.