Web Marketing
5 Tips for Keeping SEO During Website Migration
When a website goes through migration, several areas may be affected including the platform that it is hosted on, layout and design, and the information on the site. During this process, it is important to keep the site’s SEO intact…
Keep Reading
2020 Digital Marketing Trends to Watch
The New Year is fast approaching and it’s a good time to review some of the marketing trends that you are likely to see going forward. This will help you to plan your marketing efforts and understand how to stay…
Keep Reading
5 Facebook Holiday Marketing Tips
Facebook is one of the best platforms for connecting with potential customers and making sales during the holiday season. However, it can be more challenging to stand out from the competition since many businesses run special promotions during the holidays.…
Keep Reading
How to Optimize Page Load Speed on Your Website
The speed of your website can significantly impact your page views and conversions. These days, people expect website pages to load almost instantly and will leave a site that takes more than a couple of seconds to load. Especially when…
Keep Reading
How to Do Keyword Research for YouTube Videos
Are you looking to grow your YouTube channel views and subscribers? One of the major keys to growth is to make videos on topics and keywords that people are searching for. An advantage of doing YouTube SEO is that YouTube…
Keep Reading
How to Do SEO for a LinkedIn Profile
In addition to being a social media platform, LinkedIn is also a search engine. This means that it is important to optimize your profile for SEO to be found by your target audience, whether you are selling products or services.…
Keep Reading
Creating a White Paper for Your Business
Have you wondered whether creating a white paper for your business would be worthwhile? According to a Forbes article on the effectiveness of white papers, “79% of B2B buyers listed white papers as the material they were most likely to…
Keep Reading
How to Grow a LinkedIn Group
Setting up your own LinkedIn group can be a great way to create a community of people in your niche who will see you as a leader and can become clients or customers. In this article, we discuss the benefits…
Keep Reading
How to Increase Holiday Ecommerce Sales
According to an article by Reuters.com about e-commerce holiday shopping, “U.S. shoppers spent a record $126 billion on online shopping during the 2018 holiday season.” Also, more people used smartphones for shopping. This trend is expected to continue to increase.…
Keep Reading
How to Get More Qualified Leads
Not all leads are created equal. Some are more ready to buy than others. One of the goals of marketing is to create content and systems that help to turn leads into qualified prospects. Through methods such as blog posts,…
Keep Reading
How to Use Social Media for Events
Events can be a great way to network, build new connections, create brand recognition, and boost sales. Whether you are having an event for a celebration or for business, it is important to make it exciting and to create buzz…
Keep Reading
6 Social Media Post Ideas
Are you looking for social media content ideas for your posts? Having a handy list of ideas for various types of posts can help you to more easily fill up your content calendar with engaging information that your audience will…
Keep Reading