News, Updates & articles
What Elements Should Always Be ‘Above the Fold’ in an Email? – via AdAge.com
When designing an email campaign it can be tempting to view the entire piece as a whole, much like you would a one-page magazine advertisement. But in the digital field your design will be shrunk down, cropped, truncated… and even…
6 Untapped Keyword Sources That Will Boost Organic Traffic – via moz.com
If you’re using the Google Keyword Tool to research search terms for your organic (or even paid) traffic, you may find at some point that you’ve gleaned as much data from the resource as possible. That’s the time to look…
Infographic: 9 Data Sets Every E-commerce Company Should Measure
There are many different metrics to look at when analyzing the success of an online business. For example, what percentage of your site visitors are mobile? Depending on whether you have a large or small percentage of mobile visits can…
Infographic: Google’s 200 Ranking Factors: The Complete List
Whether you’re just starting to learn about Search Engine Optimization for your website, or you’ve spent years analyzing data on each algorithm update, trying to get a handle on exactly how Google ranks your site can be overwhelming to say…
Top 10 Google+ Marketing Tips and Tricks You May Not Know About
With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web…
Increase Your Search Click-Thru Ratio with Rich Snippets – Infographic
Are you utilizing Rich Snippets on your website? If not, you’re missing out on a great opportunity to optimize the way your pages appear in search engine results pages (SERPs). Here’s what Google has to say: “Snippets – the few…
10 Tips for Connecting with Local Facebook Fans
If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about…
Nine Ways to Improve Your Email Deliverability – via MarketingProfs
Having trouble getting your email campaigns into your subscribers’ inboxes? It’s a shame when you’ve put a lot of hard work into designing an email, only to have it marked as spam by ESPs (email service providers). If this is…
Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com
Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just…
5 Essential Elements of a Great Company Story – via ThinkShiftCom.com
One piece of marketing material that can sometimes be tricky to write is your company story. How can you make your company’s climb, whether meteoric or slow and steady, stand out from the crowd and convey to readers the essence…
Real-World Panda Optimization – Whiteboard Friday – via Moz.com
Here’s a great video via Moz.com on Search Engine Optimization for the Google Panda update. SEO consultant Michael Cottam outlines the steps you can take to analyze your website to identify areas of possible optimization. “The Panda algorithm looks for…
10 Changes to the Facebook Page Layout: What Marketers Need to Know – via SocialMediaExaminer.com
Changes to the Facebook Page Layout: What Marketers Need to Know” width=”300″ height=”162″ /> Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current…
