Web Marketing
Bad Pay-Per-Click Campaign Hurts Business
This New York Times article, “Mistake in a Pay-Per-Click Campaign Leaves a Business Puzzled,” can teach us all a lesson on web marketing tactics! Paul Downs, owner of Paul Downs Cabinetmakers, made a small business mistake by messing with his…
Top Web Design Mistakes – Secrets to Website Success
The first way to prevent your company from falling victim to a bad website is recognizing the biggest mistakes and basic rules of web design. It can be detrimental to your business when basic design rules are overlooked during the…
Great Beginner’s Guide to SEO from SEOMoz
Hi everyone, I just stumbled upon this Free Beginner’s Guide to SEO from SEOMoz. This is a great resource for those of you interested in SEO, whether you’re a beginner or a seasoned search engine pro trying to stay on…
Instant.ly Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend
Posted on October 12, 2012 by Elizabeth A. Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet. Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies…
Track Your Web Marketing Efforts With Web Analytics
Measurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our…
SEM Can Boost Your Online Presence
Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of…
Six SEO Tips To Improve Your Search Results
When it comes to SEO, or search engine optimization, one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a…
Upcoming Changes – Google Product Search to Google Shopping Transition
Google recently announced that their product search program will be replaced by Google shopping program. After the change (Fall 2012), Google merchant center products will not be displayed for FREE on the search results page. Google shopping will be a…
Google Adwords Match Type Change – Opt-In or Opt-Out?
Google recently rolled out a change to the Adwords exact and phrase match types, so your ads will also be triggered for misspellings, singular/plural forms, stemmings, accents and abbreviations of your exact and phrase match keywords. This is a default…