Social Media Marketing

Should You Take a Social Media Vacation?

By Eric - February 10, 2017

It’s the most wonderful time of the year, a season of celebration for many, and for those who do not have holidays to celebrate this month it can serve as a welcome break while the business world slows to a…

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Facebook Introduces a New App: Facebook Groups

By Eric - February 3, 2017

If you’re on Facebook you may have noticed that back in August they introduced, and then forced all Facebook users to download, a standalone app for Facebook messaging.  Well, they’ve gone and done it again, this time with Facebook Groups. Facebook…

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Facebook Reviews: What Marketers Need to Know

Facebook Reviews: What Marketers Need to Know – via Social Media Examiner

By mission - January 20, 2017

If your business has been on Facebook for any length of time, you’ve likely seen some reviews and star ratings posted. Good or bad, these reviews can affect the way your company is perceived, so it’s important to keep a…

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6 Tips to Make Your Twitter Profile Stand Out

By Eric - January 13, 2017

Twitter profiles are a great way to show your audience who you are and what you’re about in a creative way. Do you have a catchy yet captivating profile? Here are some tips to create a relevant profile that will…

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How to Make Your Infographic Clickable in 3 Easy Steps

By Eric - January 6, 2017

Infographics may be quicker and easier to consume than say, an eBook or long blog post, but there is one downside to marketing with Infographics.  What if the reader wants to learn more about a specific point presented within your Infographic? Answer:…

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5 Steps to Optimizing Your Social Media Marketing Campaigns

By Eric - December 23, 2016

You’ve probably already been doing these steps with search engine optimization (SEO):  checking your analytics, being sure your content sharability is easy to access, and knowing what your audience appreciates.  Social media optimization (SMO) has one focus:  increasing visibility of…

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3 Examples of Successful Marketing Campaigns

By Eric - December 16, 2016

You’ve probably heard the saying, “no need to reinvent the wheel”, and that can definitely apply to marketing.  When it comes to successful marketing campaigns, there’s no need to start from scratch.  Learn from what others are doing and figure…

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What Are Rich Pins and How Can You Use Them? – via Econsultancy

By mission - December 9, 2016

Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products,…

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Top 10 Google+ Marketing Tips and Tricks You May Not Know About

By mission - October 28, 2016

With over 1.15 billion registered users and 359 million monthly active users (source:, Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web…

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10 Tips for Connecting with Local Facebook Fans

By mission - October 14, 2016

If you’re a small business, you know how important it is to connect with customers in your local community. Facebook is a great way to reach out to clients, both current and prospective, and keep them in the loop about…

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Twitter Unveils Objective-Based Ad Campaigns – via

By mission - September 30, 2016

Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just…

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10 Changes to the Facebook Page Layout: What Marketers Need to Know

10 Changes to the Facebook Page Layout: What Marketers Need to Know – via

By mission - September 9, 2016

Changes to the Facebook Page Layout: What Marketers Need to Know” width=”300″ height=”162″ /> Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current…

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