Choosing the Best Domain Name for Your Business
Are you finding it a challenge to choose a great domain name for your business? Maybe you have found the perfect name, but it is already taken or you are not sure about whether or not you should opt for a .net domain instead of a .com domain. Choosing a good domain is important because your domain represents your business and will probably be with you for a long time. In this article, we offer some tips to help you choose the best domain for you.
1. Is a .Com Necessary?
A website with a .com format is preferable because people are most familiar with this format and most likely to search your site using it, which can make it easier for people to find your business. Also, people may be more likely to choose the .com version of a site in search results. But since the .com version of a domain name is often unavailable, you might opt for the .net or .co form.
2. Make it Easy to Spell, Pronounce, and Write
Make it easy for people to spell, pronounce, and write your domain name by picking a name that is short and easy to use and share. People should be able to quickly type it into a search. Also, by having a short domain, you help ensure that your domain will not be cut off in search results and on social media. When you have a short and easy domain name, people are also more likely to remember it and choose your business.
3. Keyword Usage
If possible, it is good to include a keyword in your domain name that describes what your business does. By including a keyword in your domain, you can also boost your SEO for that keyword as your site will be more likely to appear in searches for that keyword.
4. Keep Trademarks in Mind
When choosing a domain name, do some research to make sure that the name you choose will not infringe on another company’s trademark. Also be careful that the domain name you choose will not be confused with another business.
5. Choosing a Brand-able Name
Choose a domain name that sounds brand-able if you want your domain to represent a brand. If your brand is you, then your domain name can be your name, but be aware that if you use your name for your domain or business name, it can be harder to sell. For example, if your business name is John Smith Enterprises and your domain name is JohnSmith.com, will a person with a different name want to buy your business? Also, if your domain name contains numbers, make sure that it does not confuse people. For example, a zero can be confused with the letter “O”. Your domain name needs to be clear and intuitive.