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B2C: Four Reasons Your Emails Shouldn’t Only Be An Image

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Using images in your emails makes them more visually interesting and can even boost your sales, clicks and engagement while grabbing your readers’ attention.

But are you using them correctly in your campaign?

Plenty of major retailers send emails that are just a single image with no additional text. But is this really a good idea for you to do?

Let’s look at some important considerations before you upload that large image into your email message and click “send.”
Read the full article here.

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