Master your Desktop and Mobile SEO: Marketing Strategies for Best Results
With smartphones and tablets enjoying brisk sales in recent years, it is no wonder that mobile search exceeded desktop queries, as confirmed by Google late 2015.
With users preferring mobile devices at increasing rates, brands can improve their desktop and mobile SEO with marketing strategies outlined below:
Work on a mobile-targeted keyword strategy
Nowadays, people have different mindsets and online behavior when browsing on desktops and mobile devices. People using their mobile devices rely on voice search and type queries that signify urgency or near purchasing action like “where is the nearest Nike shop” or “24/7 pizza delivery.” On the other hand, people browsing on the desktop are more into “window shopping mindset” like reading and comparing product reviews and customer testimonials.
What to Do:
Perform separate keyword research for desktop and for mobile devices to analyze your customer’s intent. Find out the keywords used on tablets and smartphones and research on the user intent. Determine which micro-moment Google assumes your customer is in by evaluating mobile SERP for a specific search. The insight can help you create branded content that fits this type of user and design it to be mobile-friendly.
Implement AMP
AMP (Accelerated Mobile Pages) enables web pages to load 4 times faster with 10 times fewer data.
No matter what device you use, page-loading speed remains an important factor in web user experience. Fast loading web pages generate higher SERP ranking and better conversion rates.
What to Do:
Configure AMP properties and plugins into your website’s codes. Make sure important web pages are AMP-enhanced.
Make Your Website Responsive
Responsive web design allows desktop web pages to be viewed in response to the size of the screen or web browser a person is viewing with. Brands can improve their desktop and mobile SEO with marketing strategies dedicated to each device.
As a result of mobile traffic surpassing desktop traffic, it just makes sense to prioritize developing mobile content instead of the other way around, which was the norm decades ago.
Tweaking desktop content to be compatible with mobile devices just won’t cut it nowadays. A great example is the popularity of mobile applications. Mobile applications provide a more personalized and enriched browsing experience, as compared to viewing a desktop-designed website on smaller screens.
What to Do:
Discuss with your web developer to ensure that your website is mobile-friendly. Optimize your web content to fit into tablets and smartphones. Use Google’s Mobile-Friendly Test to check for issues and fixes.
Keep Track of Web Analytics
Gaining an in-depth analysis of your customer’s mobile behavior versus desktop behavior through web analytics can guide you in making improvements in your content strategies.
What to Do:
Monitor web traffic generated by desktop and mobile queries. Compare traffic rates, landing page visits, engagement rates, conversions and revenue rates.