7 SEO Tactics to Boost Your Website Traffic
By using effective SEO tactics to optimize your profiles and pages, potential customers and clients will be better able to find your products and services. The content and keywords on your site and on your profiles should be targeted to match what your audience is searching for online and should speak to your audience. Maximizing the effectiveness of your SEO strategy will help you to acquire new leads.
Which top SEO strategies should you use for your business?
1. Optimize Your Pages for User Experience
In the past, it has been highly recommended that website owners create keyword rich content and place keywords word-for-word in the content. But today, it has become increasingly important to optimize content for the user experience using synonyms and related terms. This is because Google’s Latent Semantic Indexing looks for synonyms and related words in your content and combines common words and phrases in your content to determine the overall goal of your webpage.
2. Guest Blog
Guest blogging is a good SEO strategy that, when done right, can create valuable back links and traffic to your website. But the sites that you guest blog on should be authoritative and relevant to your industry and the content you write should be related to your business or niche.
3. Get Listed in Relevant Directories
Avoid getting lots of back links from low quality directory sites. Instead of focusing on quantity, focus on quality by targeting niche related directories with high authority and standards.
4. Include Relevant Images in Your Content
Including relevant and interesting images in your content will increase your ranking and shares. Search engines cannot see images on your site so you need to use the alt text and image file names to optimize your page and to let Google know what the image is about.
5. Incorporate Social Media into Your Strategy
In addition to focusing on building links and content, also focus on building your social media presence. In the past, one of the main strategies of SEO was to get lots of backlinks, but today many sites that are ranking high have significant social media followings. So social media has an impact on SEO and should be a part of your marketing strategy because it helps to get more views to your site and more back links.
6. Create Quality Content
When it comes to creating content, quality is better than quantity. Creating valuable content that people want to read and share will help your cause more than creating many pages that people are not so interested in reading.
7. Focus on Getting Click-Throughs
In addition to takings steps to have your listings rank high on search engines, you also need to optimize your listings. Otherwise, people might see your listings but not click through. To optimize your listings, create strong meta descriptions that capture the attention of your audience and make them want to read more. Also, make sure that the keywords you are wanting to rank for are relevant to your business. By using Google Adwords tool you can create an effective keyword strategy for your business.