Having an online sporting goods store is a great option if you’re interested in sports or the outdoors. You can start your store by focusing on a certain niche, such as camping, and then later expand the store to other areas such as fishing, kayaking, etc. Your store can include equipment, apparel, and more.
Whether or not you have a brick and mortar store, it’s important to have an online presence in order to expand your reach, maintain current customers, and gain new ones. To accomplish this, consider the various marketing strategies available. In this article, we outline some effective online sporting goods store marketing strategies to help you succeed.
Online Sporting Goods Store Marketing Strategies You Can Use Right Now
Newsletter / Email-Marketing
Email marketing or newsletter marketing is one of the most effective ways to acquire and keep customers. Therefore, it’s important to have signup options for your email list whenever possible, such as on your website, in your marketing campaigns, and when customers make a purchase. Email campaigns keep you top of mind and help you to share special offers, new products, company news, and more.
Email drip campaigns are an effective strategy. Usually, they are used when somebody opts into your email list. After opting in, they automatically get “drips” of a series of emails that introduce them to you and your business, with the end goal being to sell a product or service.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) helps your website rank in search engines so that more people will find your website. This is another good sporting goods store marketing strategy. The higher you rank, the more exposure you can get for your business. This is one of the areas that we specialize in, as well as web design and online marketing.
Google PPC Ads
Creating ads is another way to increase traffic to your site and make more sales. One example of ads is doing Google Ads, which is a type of pay per click (PPC) advertising. Your ad will show up to a searcher when they search for a keyword that is related to your ad. You pay only when someone clicks on your ad. The advantage of this form of advertising is that those who click on your offer are likely to be interested because they were searching for a related keyword. So there is a good chance that these people will buy what you are selling.
In addition to posting to your social media networks, you can also utilize Facebook and Instagram ads to sell your products, as well as YouTube ads. You can create Instagram ads from inside of the Facebook ads platform. With social media ads, you can send traffic to various products on your website.
You can include offers in the ads such as discounts and free shipping. You can also do different types of re-targeting to market to people who have visited various product pages on your site or have purchased from you before. With Facebook ads, it is even possible to re-target people who have watched a certain amount of your video in a video ad.
By following the above online sporting goods store marketing strategies, you’ll ensure a strong digital marketing presence that’ll attract more customers while improving your bottom line.
To get started with your online sporting goods store marketing, contact us today. Our amazing team will help you every step of the way!