Having an effective marketing plan is essential for increasing the revenue of your business and staying ahead of the competition. The plan should break down the strategies and actions you need to implement for marketing your products or services. Doing this will also help you to identify areas that might need more attention or improvement. In this article, we will show you how to write a marketing plan for your business.
Creating an Effective Business Marketing Plan
Identify Your Marketing Goals
The first step is to identify your marketing goals. You will use these goals to create your marketing strategies. For example, your major marketing goal might be to make an extra half a million dollars this year. A strategy you might use to get there is doing Facebook ads campaigns. Make sure to make your goals specific and measurable so that you can create action steps for them.
Questions to Consider When Creating Your Plan
● What is currently working well in your business, and what is not? For example, you may be booked with customers on certain days, but other days may be slow. So you may want to generate customers for the slow days. Or perhaps, certain products or services are selling well, while others are not.
● How much more business could you currently handle and do you have an effective process in place for converting leads into new customers?
Create a Marketing Budget
Create a yearly budget for your marketing plan, and break it down into the months of the year. You might decide that it makes sense for your business to spend more for certain months, such as months that include major holidays. As time goes on, adjust the budget as needed.
Specify Your Audience
When you write a marketing plan, it’s important to be clear about who your audience is. Specifically knowing who your customers are will help you to target them more effectively with your marketing campaigns. Some of the things you should know about your audience include their wants and problems, what they like, and who they follow. You should also know their demographic information such as age, gender, location, income, etc.
Identify How Your Business is Different
Study your competition to see how you can improve your products and services. What are your competitors doing well, not so well, and where do you see opportunities? Identify your unique selling proposition. Using your USP in your marketing can help you to stand out in the marketplace. Clearly, describe the value of what you offer to support your product or service and its pricing.
Decide on the Marketing Channels
Decide what marketing channels you will use to accomplish your goals, both for offline and online marketing. For example, for digital marketing, you might do social media marketing and email marketing.
Putting Your Plan into Action
For each marketing goal, create action steps that you will take to achieve the goal. Add the action steps to a calendar. For example, include promotions that you want to do throughout the year. Review your marketing plan regularly to make sure that you are on track to meet your business goals, and make changes to it as needed.
Are you looking to grow your business revenue? At Mission Web Marketing we can help you to create a marketing plan for your unique business situation and implement the plan for you. Get in touch today!