The New Year is fast approaching and it’s a good time to review some of the marketing trends that you are likely to see going forward. This will help you to plan your marketing efforts and understand how to stay competitive in the digital space. Here are some 2020 digital marketing trends to expect.
Digital Marketing Trends to Expect in 2020 and Beyond
Increase in Omni Channel Marketing
Omnichannel marketing is expected to increase for 2020 as more channels will be needed to make an impact on marketing. For example, using email marketing alone may not be as impactful as combining it with other methods, such as Chatbots, which can be used together with Facebook Messenger. Chatbots still have a high open-rate because people are often on Facebook and look at their messages.
Increase in Voice Search Optimization
Voice searches are on the rise and the trend in voice search optimization will continue to increase in 2020. Searching by voice is especially popular among the younger generations because they often use it to do searches on their mobile phones. It is a good idea to make your content optimized for voice search as much as possible by creating content that sounds naturally the way that people would speak in person.
Another interesting development in voice search will be the rise of shopping via voice searches. This means that more people will shop using just their voices instead of having to type in information when making a purchase.
Google Search Results
SEO search results are changing as Google is giving more automated responses to questions. For example, if you type “what is the time in Los Angeles now?”, or just “time in Los Angeles”, Google will show you the actual current time in Los Angeles. You can also type other types of inquiries such as “California population”, and Google will show you the approximate population of California. Below this, it will list other similar questions that people are asking. Google search results are expected to get even smarter in the future.
Continual Growth of Video Marketing
Among the 2020 digital marketing trends is using more videos for your brand. The use of videos in marketing is expected to continue to grow in 2020 and beyond. This includes both the creation of videos on channels such as YouTube and using videos to stream live content. Through videos, people can get a glimpse into the operations of your business, such as how your products are made. They can also become familiar with your staff.
Videos are easy for audiences to consume and can be shared on just about any social media platform, such a Facebook, LinkedIn, and Instagram. However, when creating video content, be aware that different channels allow videos to be of various lengths. Also, when creating videos for advertising, such as Facebook, check to see their rules about how long your video can be and what can be included in the video.
At Mission Web Marketing, we stay up to date on changes that happen in the digital marketing space and continually optimize your campaigns for best results. Get in touch with us today!