How to Plan a YouTube Video Creation Strategy
Making successful YouTube videos is a process that can involve several stages. Some of these include finding topics for your videos, researching similar videos, adding offers, writing scripts, doing SEO, recording the video, editing, and analyzing results. In this article, we cover some of essential steps for how to plan a YouTube video creation strategy.
Creating Effective YouTube Videos
Choose a Specific Audience
Choosing a specific audience for your YouTube channel will significantly increase your chances of success. For example, if you are a relationship coach, you might focus on creating relationship videos for women. This way, you can specifically create content that they would be interested in and benefit from.
To find topics, you can research your competition or ask your audience about what topics they would like to see videos about. Doing YouTube searches is a good way to find ideas as well, and you can see whether or not a topic has already been covered by many people or not. Sometimes, you may even find a topic that you can create several videos about.
Create Your Scripts
Writing scripts is an essential part of YouTube video creation. Creating one video a week is a good way to get started when you are first beginning to build your YouTube channel. The best way to handle making your scripts is to create them all in advance for the month. That way, you will also be able to record all the videos on the same day, saving you time.
Test to see what works for you for delivering your lines in your videos. For example, maybe creating bullet points of things to talk about would work best for you. Or maybe using a teleprompter would work best. If you have blog articles, you can also use these as video scripts. In your scripts, you can include indicators for where you will insert images in your videos.
Part of the reason why YouTube videos are effective is because people can get to know your face and personality and grow to know, like, and trust you. So, your videos are a great place to include offers. Some of the offers you can include are free downloads, contests, or programs. You can also include links to these in your video descriptions. A link can lead to a download page for an offer that can collect the email address of people who opt into it. Collecting email addresses will help you to keep in touch with your subscribers through email. This is important since email marketing is one of the best ways to make sales.
Editing Your Videos
Once you have created your video, you can get creative with editing it. Here are some tips:
● Remove any unnecessary parts of the video, such as blank times at the beginning and end.
● Add elements to make your video more interesting to consume, such as images and text.
● Create enticing titles and descriptions. Remember to use SEO to optimize these.
● Create a short intro / outro that you can use for each of your videos that will give viewers information about who you are.
● When appropriate, add sounds or music to your video. Make sure that these are not too loud.
● Add a call to action for the end of your video. For example, you can direct people to subscribe or to go to your website.
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