Instagram stories ads are fast becoming a popular way to advertise on Instagram. They currently have less competition than regular feed ads and can also perform better. One of the reasons is because they merge in well with organic content rather than looking like obvious advertisements. In this article, we discuss what you need to know about creating Instagram stories ads for your target audience.
How Instagram Stories Can Benefit Your Business
What You Need to Know About Instagram Stories Ads
Instagram Story ads appear between organic Instagram Stories and can be created in Ads Manager. They look similar to organic stories so they are not easily recognized as ads. One of the benefits of story ads is that, just like the organic stories, they are vertical and take up the full screen. This eliminates distractions that could take attention away from your ads.
Because story ads have different sizes from other ads, you need to design your creatives separately for this ad placement type. Story ads include many of the same objective choices as regular Facebook ads such as: reach, lead generation, video views, brand awareness, traffic, and conversions.
One of the benefits of advertising with story ads is that you can add links to them that can lead to places where you want to direct your target market, such as squeeze pages, your website, online store pages, blogs, and sales pages. A story ad includes an arrow that people can swipe up on which leads to your call to action link. For organic posts, you must have a verified account or over ten thousand followers to be able to include a link.
Create a Powerful Call to Action
Put together a strong call to action to get your audience to take the action that you want them to take. Test to see what call to action works the best for your offers and audience. Some examples are: learn more, shop, check it out, download, and discover. Limited-time offers can also work very well.
Optimize the Beginning
It’s especially important to optimize the beginning of your Instagram Story ads in order to grab the attention of your audience and keep their focus. Remember that you are completing with other ads as well as with organic posts, so you need to stand out from all of this other content. Therefore, create something that is interesting from the start.
Create Authentic Stories
You may think that you need to put a lot of effort into your stories to create something that looks very professionally produced. However, if you create these types of stories, people can immediately become aware that your story is an advertisement, which can turn them off and make them want to leave your ad. So a more informal and authentic ad can work better because it blends in more with the organic stories that people post.
At Mission Web Marketing, we can help you to create engaging Instagram stories ads. Get in touch today!