How Voice Search Content is Changing the SEO Landscape
From laptops and desktops, a few years ago, people are now using smartphones to search for information, local businesses, services, and products. In addition, the smartphone shift is further enhanced with artificial intelligence (AI)-assisted voice search.
With Siri and Alexa, you can now see plenty of voice search content online, which is a major game changer in the SEO landscape.
The majority of smartphones are equipped with voice-assisted search functions, which translates to an enormous portion of the population using a voice-assisted AI search.
The Language of Voice
With the advent of voice searches, the language of search is evolving.
AI platforms try to answer queries using a human approach, and they use the text of pages in search results to do that.
As such, optimize your voice search content using a conversational language, specifically answering ‘who, what, where, when and why’ questions.
Location and Navigation Searches
As voice search gains traction, responsive websites are becoming more essential than ever, due to people conducting voice-searches over their smartphones.
A big share of voice requests through Siri, Alexa, and other similar AI technologies work with location and navigation. Integration of Google Map signifies an opportunity for larger traffic for the business involved in local and hyperlocal SEO.
In short, voice requests lead to SERP, where local businesses desire to rank. Claiming and maintain a Google My Business listing and creating and optimizing landing pages with local references are necessary to rank in location and navigation searches.
FAQs also serve voice search purposes. Long-tail keywords, created as complete and conversational queries, and the answers to those queries, are also becoming significant because they often answer voice search queries.
Voice search specifically seeks key details that can be concisely communicated, like location, directions, and hours of operation.
Building landing pages with FAQs is likely to improve your SERP ranking for voice-related searches.
Smart speakers are becoming popular with the introduction of Google Home and Amazon Echo to conduct voice searches.
With smart speakers, users only receive a verbal response to voice searches. Responses are based on a single search result – chosen by an AI assistant that takes only a few seconds.
To rank for this, marketers need to create content that provides concise and comprehensive information. Not doing so can result in exclusion from results delivered by AI-assisted voice search.
As voice searches become more important, being number one becomes more crucial than ever. It’s up to marketers and businesses to adapt to stay competitive in the search engine landscape.