In addition to being a social media platform, LinkedIn is also a search engine. This means that it is important to optimize your profile for SEO to be found by your target audience, whether you are selling products or services. A professionally written profile is also essential for getting people interested in working with you. It should be similar to a sales page, letting people know how you can solve their specific problems. Here are some tips for how to do SEO for a LinkedIn profile.
Creating an Effective LinkedIn Profile
Identify Your Keywords
Identify the keywords that you will use in your LinkedIn profile. These should be keywords that your target audience might use when doing searches to find your products or services. You can use tools such as Google Keyword Planner to research keywords. You can also get ideas by looking at the profiles of your competition.
Your headline is what people first see when they look at your profile so it should grab their attention. It needs to also include a major keyword that you want to be found for.
The About Section
The About Section of your LinkedIn profile should describe who you are, what you do, and how you can help your target audience. Rather than sounding like a resume or biography, this section needs to sell what you offer and include a call to action, such as inviting people to get in touch with you. Make sure to also include relevant keywords in this section.
The Experience Section
Another part of creating effective SEO for a LinkedIn profile is optimizing the Experience Section. Instead of just listing the job titles that you have had in this section of your LinkedIn profile, create a longer description by adding keywords.
Optimize Your LinkedIn URL
Optimize your LinkedIn URL with a keyword to increase the chances that you will be found in searches. This is not only beneficial for your LinkedIn profile, but it can also help you to get found for your keyword on Google.
In addition to optimizing your LinkedIn URL, you can also optimize the URLs in the Contact Section to include keywords.
Add Additional Information
Fill out your profile as completely as possible because the more information you add, the more keywords you will be able to use. This can include adding information such as projects you have worked on, places where you have been featured, and your accomplishments.
Using hashtags in your content can help to boost your visibility. If you are unsure about how to use hashtags for LinkedIn, this hashtag guide by Hootsuite can help you to get started.
Optimize Images and Video
Before you upload the image of yourself, change the image name to include not only your name but also some keywords. Do the same for your LinkedIn banner image.
When you add media to your profile in any section, use keywords in the titles and descriptions in addition to describing what the media is about.
If you want to create a strong LinkedIn profile that helps you to get found in search results by your audience, or if you are looking to make connections on LinkedIn, we can help! Get in touch today.