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6 Effective Link Building Strategies to Rank Your Site on Google


Link building continues to be important for ranking your website on Google, having search engines crawl the pages of your site, and for helping your target audience discover your content. Here are some link building strategies to have in your online marketing toolbox.

Effective Link Building Strategies

Maintain a Blog on Your Website
Creating a blog for your site, and maintaining it on a consistent basis, should be a part of your link building strategy. Write blogs about topics that are related to your business that your target audience would be interested in. Blog writing not only helps you to build backlinks, it also gives your customers more information about your products and services and builds authority.

Help Out a Reporter
To gain backlinks that will give you more authority, you can help out a reporter by using the Help a Reporter Out website, also known as HARO, which is a site for journalists. They use it to look for new stories and make requests for stories. You can use HARO to get backlinks by offering stories to the journalists.

Co-Author Some Articles
Co-authoring some articles or blogs is another great way that you can get quality backlinks to your website. You can send ideas for articles to website owners and write the articles for them or write them together. Don’t forget to tell them that you will want to include a backlink to your website.

Create Professional Relationships
Creating professional relationships with other business owners can help you both to build more links to your websites. One way to find partners is by joining communities that are relevant to your target market. You can find these communities offline as well as online in places such as forums and groups.  Show interest by commenting on the posts of others and engaging with them in conversations.  Once you get to know people better, you can collaborate on projects that will help to build links. For example, you can create videos or podcasts together.

Talk About Influencers
Talking about influencers in your niche can help you to build links. Influencers often monitor mentions about them, so your mention can catch their eye. Visitors also like it when you mention influencers and it gets their attention. It also shows that you are familiar with the influential people in your industry.

Offer to Write Testimonials
Another method that can help you to get backlinks to your site is offering to write testimonials for other businesses. Companies are usually happy to get testimonials because it helps their business to gain more feedback that can help their customers to make buying decisions. Think of products or services that you have used that have been helpful to you and reach out to the businesses that offered them to you. When offering your testimonial, ask them if you can include a link or two to your website. 

Alternatively, if you own an e-commerce site, you can offer the website owner a sample of your product if they write a review of your product.

Link building doesn’t have to be hard. If you follow a few simple, yet effective link building strategies, you’ll see an increase in brand awareness, search rankings, and quality site traffic.

If you’re interested in taking your e-commerce website to the next level, contact us today!

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