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How to Write Facebook Ad Copy that Converts

writing copy for facebook ads

Knowing how to write Facebook ad copy that converts is one of the keys to success with Facebook ads. Writing great copy includes doing research on your audience, targeting audience segments, creating a single call to action, testing your copy, and more. In this article we cover some of these key areas to help you to achieve success with your Facebook ads copy.

Facebook Ads Copy that Boosts Conversions

Write Clear Copy for Your Audience

Create Facebook ad texts that are tailored to the different segments of your audience. This way, you can address the pain points of segments separately and give them each the solutions they need. You can use Facebook Insights to gather information on the various segments of your audience. Also, make sure that you find or create an eye-catching image that matches your copy. Taking some time to do graphic design for your image in Photoshop or a tool like Canva can help to make it stand out in Facebook feeds.

Include a Single Call to Action

By including one clear call to action in your Facebook ad copy, you avoid confusing your audience about what action they need to take. If you were to use multiple calls to action, this would also make it harder to track your progress. Be clear and direct about what you want your audience to do, such as “click here” or “learn more”. Adding arrows can also help to direct people to where they need to click. Including an image of a button in your ad graphic can help to increase conversions.

Test the Length of Your Copy

Different copy lengths can work best for various types of campaigns so you can create ads with various copy lengths to test out what length will work best for a particular ad. You can also test out whether or not including emojis in your copy will help to boost conversions. Including some emojis usually helps with conversions because they help your copy to stand out and can make it more fun to read. However, be careful not to go overboard with emoji usage.

Use Clear Language

In your Facebook ad copy, use clear language that you audience can relate to. Avoid language that they may not understand. For example, some marketers use the term “marketing funnel” when selling their services. However, many business owners don’t know what this means. So make sure that your audience understands your terminology and writing style. You can also call out a problem in your copy such as “Do you want to quit your 9-5 job?” By doing this, you can grab the attention of your audience and also eliminate ad clicks from people who do not have the problem that you are trying to solve.

Create an Emotional Connection

Knowing how to write copy that creates an emotional connection with your audience is important for crafting effective copy. To help you to write this type of copy, get into the mindset of your audience by writing down the pain points that they have, their fears, things that are preventing them from achieving what they want, and how they feel about these things. Understanding the mindset of your audience will help you to write great copy.

At Mission Web Marketing, we can help you to write effective copy for your Facebook ads. Get in touch today!

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