Facebook Messenger, Facebook’s email system, is a popular way to communicate on the platform and the messages have high open rates. Therefore, it can be very beneficial to use this system for business, specifically by using it to build your email list via Facebook Messenger bots, which you can integrate with Facebook Messenger. In this article, we discuss some tips for using bots for building your email list.
Creating Messenger Bots to Grow Your Subscriber List
Tools for Building Your Chatbot
There are tools available, such as ManyChat and ChatFuel, that help you set up your chatbots and build your email lists with them. You can watch tutorials on these tools for step by step instructions on how to get set up. You can start out with something simple and then create more complicated bots. Once someone subscribes to your chatbot, you can send them broadcasts or sequences just like you would with a regular email newsletter.
Getting Your Audience to Subscribe to Your Bot
To get people to subscribe to your bot, offer something of value for free. Depending on the type of business you have, offers can include things such as templates, cheat sheets, e-books, a list of your recommended tools and resources, and quizzes. You can even create a short course where you email out daily lessons and action items for your audience to take.
Another idea is to offer coupons, discounts, or trials of your products or services in exchange for someone subscribing to your list. These types of offers may be better suited for certain business types. For example, coupons are often used for e-commerce stores and free trials can work well for software subscriptions.
Whatever you decide to use for your lead magnet, make sure that it is something that is relevant to your business and audience and is enticing enough to your target market.
Establishing Your Keywords
One of the great things about using a tool like ManyChat is that you can set up keywords for your messages. Let’s say you have a book entitled “How to Train Boston Terriers.” Whenever someone sends you a message with keywords like “training” or “discipline”, a message can automatically be sent to the person that includes information about your dog training book.
Setting Up Your Message Sequences
After someone messages your page on Facebook, you can send them a message to ask them if they want to subscribe. You can even ask them to type their email address so that you can send them an offer. This way, you can capture their email address also. Once they agree, you can start sending them an email series. Setting up a series of messages is a great way to keep your audience engaged, just like you would with a regular email system, like MailChimp.
Promote in Moderation
Using bots for building your email list works great. However, as you are building your list, remember not to over-promote your products and services to your subscribers. About 1 out of 5 of your messages should be promoting your offers, while the other messages should provide valuable content to your audience.
Using Facebook Ads with Your Chatbot
You can use Facebook ads to lead people into your chatbot! This can help you to grow your list of email subscribers even faster.
Let us help you set up an effective Facebook Messenger Bot to grow your email list today!