Website Analytics & Metrics

Measure Website Performance For Insights & Success!

Every business needs Analytics to measure website performance, user behavior, and digital marketing channel results.

  • Track Website Performance
    Monitor performance, visitor behavior, search engine ratings and more.
  • Identify Opportunities for Improvement
    Provide a better user experience, improve your SEO and compete more effectively.
  • Measure Results Over Time
    Compare performance to identify trends and opportunities for improvement 7amp; growth.
  • Map The Customer Journey
    Profile your potential clients and provide timely, relevant content.
  • Measure Digital Marketing for Profitability
    Determine the success of your marketing channels and develop meaningful KPIs that drive revenue.

The most crucial factor in determining digital marketing success and website performance is Analytics monitoring. Analytics identifies how well your website is performing, which pages visitors are most engaged with, visitor flow through your website, which marketing channels and campaigns sent the most valuable visitors to your site, how effective each marketing channel is to achieving business goals, and much more.


Analytics provides a wealth of information for making critical business decisions. We find some of the most valuable Analytics measurements include: website visitors, unique visitors, page views, goals, transactions, revenue, and conversion rates. At a minimum, you should track how many people are coming to your site, how many pages they’re looking at, how long they stay on your site and specific pages, where they’re coming from and what they’re viewing and/or buying. Analytics provides visibility into your website performance and user behavior that will help your brand to be more effective and profitable.

We install Google Analytics on your website through Google Tag Manager (GTM) to measure your website performance. This allows us to integrate not only Analytics page tracking but also conversion tracking, 3rd party tracking (e.g. social media ad channels, chat functions, marketing automation, CRM) and scripts for custom metrics and hard to track elements (e.g. transactions on 3rd party websites, AJAX forms, iframes). The advantages of using GTM are that all tracking is managed in one place (your GTM container) and new tracking or updates are pushed live across your entire site with a single click vs. installing updates on every page, every time. Fast, easy, very cool!

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more effective and profitable. Whether you need to install Analytics for the first time, update tracking with Google Tag Manager, or need help to diagnose and fix a tracking problem, we can help.

Contact us today for a free website Analytics tracking assessment.

Client Testimonials

  • Mission Web Marketing was instrumental in helping Carbon2Cobalt define and execute our initial strategy and deep dive into the world of digital marketing.

    Bill Cutler

  • Mission Web marketing in Santa Barbara has been instrumental in creating an efficient search engine marketing strategy that is personalized to our multifaceted company. In the new marketing era where ownership of the Google ecosystem is what separates the winners and the losers, they have helped us maintain a leading edge and have been a great compliment to The Towbes Group.

    Sam Carey
    Marketing Manager
    The Towbes Group

  • Mission Web Marketing has been an invaluable partner in keeping our speakers bureau ahead of the curve and in front of the client. Not only responsive, but pro-active, Eric and his team have been a vital link to our burgeoning presence, brand expansion and continued success in an ultra-competitive marketplace.

    Chris Johnson
    Marketing Director
    BigSpeak Speakers Bureau

  • To work with Mission Web Marketing, is an absolute must. Not only are their professionalism and expertise unparalleled, but, since working with them, our online bookings have literally doubled! What better endorsement could one possibly give?

    Judy Hudson
    Managing Director
    Hotel Cheval

  • In the world of SEO and Internet Marketing it is rare to find a company with such integrity and a company that really knows the field of Internet Marketing inside and out. Before we found Mission Web Marketing we had been through the gamut, from individuals to large expensive SEO companies who promised us the world and delivered practically nothing – except large fees. What a relief to find Mission Web Marketing! Their work is top notch, their rates are very fair and the results are fantastic.

    Rebecca Jennings
    Hips and Curves

  • Mission Web Marketing has taken our online marketing to the next level. Their creative, thoughtful and attentive services have improved our overall market presence and generated substantially more revenue for our company. For that we are most grateful!

    Bruce Boring
    The California Wine Club

  • Mission Web Marketing was wonderful. They did a great job of conceptualizing and creating the right website for CAC. Their work is always on time, on budget, and top notch.

    Holly Carmody
    Central Administrative Services Director
    Community Action Commission

  • I have been working with Mission Web Marketing in Santa Barbara for over a decade and they have kept my company at the cutting edge of web marketing world. I found it is key to find one company that encompass all areas of website work which is what I receive when I work with Mission Web Marketing.

    Skip Abed
    Owner & President
    Santa Barbara Sailing Center

  • We have had the pleasure of working with Eric Petersen and his expert crew at Mission Web for 6 years, on a variety of projects - large and small. Regardless of scale or budget, we consistently receive quality work on time and on budget, with creative solutions, attention to detail, and good communication. An added bonus is Eric’s patience and understanding of the creative process!

    Jane & Bob Engelsiepen
    View Studio

  • When was in the planning stages one of the first things we did was to start working with Mission Web Marketing to map out our search engine strategies. This has proven critical to our early success and we have grown rapidly due to Eric and his team's unique understanding of the dynamics of the market and how best to position our site through multiple web marketing tactics.

    Lynda Keeler

  • We invited Mission Web Marketing to come in and rebuild our website and they were phenomenal. The site is gorgeous. They chose wonderful graphics and layouts that highlight and simplify our services beautifully. They were open, easy to communicate complex ideas, and kept up with our requirements. They gently reminded us when we had deadlines for content and to-dos. Mission Web Marketing is a valuable partner. I would recommend them to any business looking for web design partner.

    Dawn Goodnight Martin
    Voice Provisioning Manager
    Impulse Advanced Communications

  • The great team of professionals at Mission Web Marketing in Santa Barbara exceeded our expectations for a new, mobile friendly site with great SEO. The team provided eye catching creativity and ‘user friendly’ functionality and delivered a website better than we hoped for. Their attention to detail allowed us to launch our site in the middle of our busiest season with no down time and an immediate increase in business!

    Kathy & Fred Hershman
    Celebration Cruises of Santa Barbara

Let’s Get Started

Contact Us