The most crucial factor in determining digital marketing success and website performance is Analytics monitoring. Analytics identifies how well your website is performing, which pages visitors are most engaged with, visitor flow through your website, which marketing channels and campaigns sent the most valuable visitors to your site, how effective each marketing channel is to achieving business goals, and much more.
Analytics provides a wealth of information for making critical business decisions. We find some of the most valuable Analytics measurements include: website visitors, unique visitors, page views, goals, transactions, revenue, and conversion rates. At a minimum, you should track how many people are coming to your site, how many pages they’re looking at, how long they stay on your site and specific pages, where they’re coming from and what they’re viewing and/or buying. Analytics provides visibility into your website performance and user behavior that will help your brand to be more effective and profitable.
We install Google Analytics on your website through Google Tag Manager (GTM) to measure your website performance. This allows us to integrate not only Analytics page tracking but also conversion tracking, 3rd party tracking (e.g. social media ad channels, chat functions, marketing automation, CRM) and scripts for custom metrics and hard to track elements (e.g. transactions on 3rd party websites, AJAX forms, iframes). The advantages of using GTM are that all tracking is managed in one place (your GTM container) and new tracking or updates are pushed live across your entire site with a single click vs. installing updates on every page, every time. Fast, easy, very cool!
If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more effective and profitable. Whether you need to install Analytics for the first time, update tracking with Google Tag Manager, or need help to diagnose and fix a tracking problem, we can help.