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Five Tips to Improve Your Web Marketing Initiatives

1. Have a plan

Don’t dive into web marketing without sitting down and creating a plan. Many web marketing firms you will find online will promise extreme results without showing you the facts. We use Google Analytics and search engine optimization tools to measure where your website started and where it’s growing. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying. Make a plan, set your goals and measure your results.

2. Continually update your website
Don’t set up your website and leave it there to just sit and rot. It’s important to give your website visitors a reason to keep coming back. You should update a page or a couple features weekly. If you have a blog, update it! Get your visitors coming back to your website.

3. Don’t rely completely on SEO

There are other aspects to web marketing besides search engine optimization. When you create your plan, incorporate other ways to drive traffic and sales on your website. Customize this plan for your company to target your audience. We recommend implementing techniques such as, search engine marketing or paid search, an e-mail marketing campaign and a social media strategy.

4. Use social media to network

Use your social media accounts to actually talk to other business owners and entrepreneurs to grow your brand awareness. Don’t just spam your social media followers with promotional materials, but supply them with something useful. Give advice, ask questions and get to know the people that follow your company. Once you develop a relationship with your followers, they will start to engage, like and trust your company.

5. Manage your Google Adwords efficiently

Using Google Adwords for your pay per click advertising campaign can be very lucrative. However, Google will try to sell you as many Adwords as possible so their wallets grow. It’s not necessary to have an exorbitant amount of Adwords, it’s actually better to narrow in on your target market. You can hire a certified Google Adwords specialist through Mission Web Marketing to help you efficiently target the right audience at the right price.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Web Marketing Twitter Tips Tina Fey Would Think Are Boring

In an “Ask Tina” video on NBC.com, 2013 Golden Globe co-host and comedian, Tina Fey, argues that most Twitter users are boring and we are “wasting the internets,” she said.

“I think you should have to get a license to use Twitter because most people are so f***** boring that they should shut up,” Fey said.

In the video, Fey explains that she doesn’t use Twitter and she never has, but she wants to be the person who decides whether you can have a Twitter license.

For all of us web marketers, we hope she would grant us permission to have one of these special Twitter licenses.

Twitter acts as a significant social media tool for web marketers who are constantly sharing blog posts, articles and marketing tips to our followers. Social media outlets hold endless potential for building a brand image, collaboration and creating business relationships. Many web marketers would be lost without Twitter.

Here are 5 reasons why Twitter can help promote your brand:

-It builds relationships

-It can generate leads

-It can increase website traffic

-It’s a venue to share information including press releases, articles and blog posts

-You can share commentary and insights

Fey might be right about some Twitter users, but for web marketers, Twitter can be a godsend. Twitter can help people with the same interests share valuable information about their topic of choice. For brand promotion or web marketing purposes, you can see great results by following some Twitter business rules.

5 Tips for using Twitter to promote your business:

-Don’t spam your followers

-Retweet posts

-Respond to others

-Follow relevant Twitter users

-Promote yourself

Fey may think Twitter is boring, but for most businesses it it’s great for content marketing and sharing relevant information. Follow Mission Web Marketing on Twitter @MissionWebMrktg

Here is the “Ask Tina” video:

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Engage Your Email Campaign Audience

When writing for your e-mail campaigns or social media the best way to engage your audience is to have a strong persona that you and your brand are exuding. These marketing efforts have done wonders for engaging select audiences for big name brands. Business 2 Community has listed some of the top ways to engage readers in email campaigns:

Persona

What kind of person are you or what do you want to be perceived as? First, get to know your customers in order to ascertain the kind of voice or persona they’d respond to best. If you have a very specific target audience, you may only need to cater to one type of voice. However, as is often the case, your target audience and their preferences can vary and it helps to have a flexible voice that maintains the overall persona. Your persona could easily be friendly, playful, warm, inspiring, authoritative and professional but never negative!

Tone

Tone is the underlying vibe that echoes from your communications. It’s important to watch out for negativity as this resonates poorly with any audience. Tone is the underlying vibe that echoes from your communications. You can use tone to establish credibility, place your brand as a trend or passing fad or alert your followers as to whether or not your brand is going to be transparent or tight-lipped. Maybe you want to show off, inspire, be creative and fun all at the same time — just don’t show off too much. A dose of humility will engender a positive and receptive reaction from your customers. Your tone should be personal, honest, direct, humble and come across as positive and attractive.

Language

No one really likes a preachy tone. How do you demonstrate to your customers that you’re an expert in your field without speaking over their heads? Easy. Adjust your language. Your followers likely speak a certain type of language and you should try to match their communications. Your language can be complex, savvy, fun, whimsical, simple or serious — no matter what, cater your language to your followers!

Purpose

Why are you trying to get your brand in front of the public? What is it that you’re doing here? Your brand voice can genuinely help your customers understand who you are and what you can do for them. Your purpose is really something you have to determine for yourself but it could be to engage, delight, educate, inform, enable, sell or amplify.

Pulling it all together

Once you’ve thought about the above four attributes of your voice, you need to develop a plan of action. How would you like your brand to be received? Describe that reception and write down some of the ideals you would like to convey to your customers. Rewrite those things to reflect the voice you have developed for your brand. Here’s an example:

Plain voice: We’re having a clothing sale on Saturday.

Playful, personal, fun and informative voice: Clean out your closet and celebrate! The buy-one-get-one-free sale at Sally’s Clothing Bonanza starts this Saturday! What are you looking forward to replacing?

Take the time to carefully plan out various scenarios until you get the hang of the voice. If you need additional help with a brand, consult Mission Web Marketing for assistance. No matter how you convey your message, have fun with it!

Read more here.

Marketing Trends For The New Year

Click for full info graphic from Microsoft Tag

Tablets
According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of Apple’s iPad mini, changes in Samsung’s Galaxy, Google’s Nexus and Microsoft’s Surface. This on-the-go visitor will increase your website’s average visit duration and hopefully result in higher conversion rates.

Cloud Computing
Cloud computing is becoming more popular with services like Dropbox, Basecamp, Google Drive and Hootsuite etc. Even Apple jumped on the bandwagon with iCloud. People are becoming more comfortable saving their information in the cloud, realizing how accessible their documents can be from any device.

Mobile Payment
The launch of the mobile payment device Square Register in 2009 has paved the way for competition with other smart phone credit card readers like Intuit GoPayment, PayPal Here and VeriFone Payware. The rise in these readers will result in more sales for on-the-go companies.

Mobile Marketing
The smart phone market is growing exponentially and according to Microsoft Tag, by 2014 mobile Internet usage should exceed that of desktop internet usage. This means more websites and e-mail marketing campaigns will be tailored for mobile devices. Check out this mind-blowing info graphic!

Content Marketing
Social media has opened a new door for brands to engage in ongoing conversation with their customers creating a rise in content marketing. For example, McDonald’s Canada has done an excellent job with their content marketing program. In June, they launched the “Our Food, Your Questions” campaign to encourage people to ask questions about their food. So far, 16,000 questions have been asked and almost 10,000 have been answered. Read more about it here.

Photo Sharing
Photo sharing has been on the rise since the launch of Instagram and Pintrest. According to Mashable.com, Instagram has around 100 million users while Pintrest has around 11.7 million. More photo sharing programs will surly be popping up shortly to continue the buzz.

Social Media
Social media marketing is getting more and more difficult, which is why the trend toward business models for social media marketing will rise. Companies need marketing strategies to grow their social platforms.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Instant.ly Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend

Posted on October 12, 2012 by Elizabeth A.

Halloween pumpkins
Image source: funcheap.com

Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet.

Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies and other firms derive the majority of their sales during the all-important holiday season from Thanksgiving to Christmas. New opportunities, however, are revealed when firms take a closer look at seasonal market research for other times of the year. One major opportunity is the pre-holiday-season time of year in mid-fall that culminates in Halloween.

Halloween can be dismissed by entrepreneurs outside costumes and related sales. After all, it ranks dead last in holiday consumer spending at just 2.6%, compared to other major holidays: Christmas at 59.2% Thanksgiving at 13.4%, Valentine’s Day at 7.7%, Mother’s Day at 6.5%, Easter at 6.1% and Father’s Day at 4.5%. Click here to continue reading

Top 3 Motivational Videos for Entrepreneurs on YouTube

Mission Web Marketing picked out our favorite motivational videos for entrepreneurs. Inspiration is all around us and one of the best places to find it is on YouTube.

 

Entrepreneurs can change the world

 

Where Good Ideas Come From

 

The Best Motivation Video

Top 10 Social Media & Marketing Geek Halloween Costumes

There has been a lot of buzz about geeky, social media and viral Halloween costumes that will be popular for Halloween 2012. After doing some research, I compiled a list of Mission Web Marketing’s top 10 favorite picks.

Twitter Bird – If you’re a social media geek like we are at Mission Web Marketing, try out Sue Reynolds’ Halloween costume idea to be the Twitter Bird. Pairing this costume with a Follow Me @MissionWebMrktg sign would be ideal!

Google Panda – Dress up like a Panda with a Google logo on your belly to play into the 2011 Google Panda Update!

 

Steve Jobs – Not everyone will like this, but dressing up like Steve Jobs, even a zombie Steve Jobs could get some morbid laughs.

Cloud Computing — Stephanie Buck, a Mashable writer featured blogger Sobrina Tung and her Cloud Computing costume in their 2011 Tech-Themed Halloween Costumes. This idea is a great geeky costume!

 

Facebook Timeline  — Create a cardboard cut out of a Facebook timeline with your head in the Profile Picture spot. You’ll surely look like a dork.

 

Oldspice Guy — If you can pull off being as studly as the Oldspice Guy and the commercial that went viral last year, do it.

Old Spice Commercial

 

Progressive Girl Flo and Mayhem — If you’re going as a couple or even alone, dressing up like the insurance icons Flo and Mayhem can be lots of fun. Flo just reached Ad Age’s top most influential women in advertising and acting like Mayhem on Halloween will get some laughs. One of our employee’s daughters, Jennie Jacobs did it right last Halloween with her boyfriend Kyle Philips.

 

Sophia Grace and Rosie –  If an adult dresses up like either of these two, your costume will be a hit!

Sofia Grace and Rosie

 

QR Code -  Last on the list is another Sue Reynolds’ costume idea with the QR code.

Track Your Web Marketing Efforts With Web Analytics

Web AnalyticsMeasurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability.

Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying.

This will give you visibility into your website performance and will help you make better business decisions to be more effective and become more profitable.

There are many web metrics packages available ranging in price, but our team uses Google Analytics. It is free and lets us capture most of the important web metrics related to your website.

With Google Analytics, we can see how many people visiting your website, where they came from and what they came to buy. We capture this data in spreadsheets, reports and graphs that illustrate the performance of your website over time.

Incorporating web metrics packages like Google Analytics on your website can be done by a member of the Mission Web Marketing team in a few hours, or less. This involves appending tracking codes to each page on your website, order confirmation or Thank You page. This tracking code will pass this order information such as the transaction ID, order amount and campaign source code back to the metrics engine for reporting.

You can setup your own Google Analytics account for free and get the tracking code integrated throughout your website, or we can do this for you in just a couple of hours.

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more profitable! Without some sort of web metrics package in place you’re operating in the dark and wasting time and dollars on campaigns that don’t work. If you need assistance or have questions about web metrics, contact us today to see how we can help.

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Learn More About Our Santa Barbara Marketing Company

Mission Web Marketing, a Santa Barbara marketing company, offers a variety of web marketing services for local and national businesses. Our Santa Barbara marketing company provides dozens of companies across the nation with search engine optimization, pay-per-click advertising and website design and development services. Our goal is to help businesses sell more and become more profitable online.

Mission Web Marketing has been serving the Santa Barbara marketing community for a number of years and has succeeded in helping many local companies with their web marketing efforts. On a local business spectrum, our company has done marketing for Santa Barbara based companies like Ecology.com, The Santa Barbara Airport, The Granada Theatre, The Towbes Group, The Territory Ahead, Magellan’s Travel and Maps.com to name a few.

Outside of the Santa Barbara marketing community, Mission Web Marketing has done marketing initiatives for several well-known companies throughout the United States and beyond. These companies include, Hips & Curves, Wavehunters Surf Travel, Touring & Tasting Magazine, Coverall and Knock Knock as well as many others.

Our Santa Barbara marketing company has succeeded in making local and large, multi-million dollar companies succeed in their web marketing efforts.

If your local company is looking for Santa Barbara marketing services Mission Web Marketing knows how to generate the traffic you need.

During the past ten years Mission Web Marketing has provided an assortment of Santa Barbara marketing services online, including pay-per-click advertising, search engine optimization, E-commerce and website development. Mission Web Marketing has been a leader in Santa Barbara search engine marketing and Santa Barbara search engine optimization.

There are three main reasons Mission Web Marketing can help your Santa Barbara business with your Santa Barbara marketing needs.

First, web marketing can help your customers make purchases online, generating more sales. Statistics show that more than half of consumers make online purchases.

Secondly, increasing local traffic to your website can create more Santa Barbara leads.

Lastly, web marketing pays off when you use Santa Barbara search engine marketing and other Mission Web Marketing services. The Mission Web Marketing team can help your company rank higher on Google and search engine results by targeting specific phrases like, “Santa Barbara,” “Southern California,” and “Santa Barbara business.”

Please read about more Santa Barbara marketing services by clicking the links below:

Website Design & Development

Search Engine Optimization

Pay Per Click Advertising

Social Media Marketing

Conversion Optimization

E-mail Marketing

Website Metrics

Professional Services

If you’re interested in any of the above services or you have questions about other services not listed above, please contact us today for a free consultation.

 

SEM Can Boost Your Online Presence

Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of Internet advertising.

Our Santa Barbara marketing team will help harness search engine marketing or SEM by combining different elements of web marketing to increase your brand’s online presence. There are three components of search engine marketing that can create a flow of traffic to your website and generate sales. These are search engine optimization, paid advertising and social media.

SEO

Search engine optimization is a free, organic form of bringing your brand to the top of search engine results. When it comes to SEO one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a HUGE impact on your search engine ranking by helping Google and other search engines understand your website. For example, if you were doing Santa Barbara marketing for a clothing store you would want your page titles and meta descriptions to reflect that. For more information on SEO read our Santa Barbara marketing team’s “Six SEO Tips To Improve Search Results” blog post.

PPC

The second component of SEM is paid advertising. Mission Web Marketing, a Santa Barbara marketing company, can help get your brand to the top of Google almost immediately. We do this by running pay-per-click (PPC) advertising campaigns, which that allow you to buy your way to the top of Google.

However, according to our Santa Barbara marketing team, search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone– especially those with limited budgets, low conversion rates, and a low average order value.

Paid search engine marketing tactics consist of running small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. PPC advertisements typically look just like regular search engine results and people don’t always recognize them as advertisements.

If done right, search engine marketing can generate a tremendous amount of business for your brand. If done wrong, search engine marketing campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. Our Santa Barbara marketing team will make sure your pay-per-click programs are done right with relentless attention paid to details and profitability. We measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible.

SM

The last element of SEM is harnessing your social media outlets to create buzz around your brand. Creating a unified presence on social media sites like Facebook, Twitter and LinkedIn can help increase brand awareness. In addition, creating social media buttons on your main website, which our Santa Barbara marketing team can help you do, will allow visitors to share your information easily and can create traffic to and from your website. “For example, brands with a Facebook page generally see a 300 percent increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: Giantnerd.com saw a 100 percent increase in revenue from Facebook within a month of adding a “like” button to their site,” according to an article published in Website Magazine on July 27, 2012.

These components of search engine marketing can help create buzz around your brand and drive traffic to your website. Santa Barbara marketing company, Mission Web Marketing, can help your brand harness these elements and convert your search engine marketing efforts into sales.

For more information contact us for a FREE consultation and web marketing advice at 800.260.6406.