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What Are Rich Pins and How Can You Use Them? – via Econsultancy

rich-pins

 

Have you started using Pinterest’s “Rich Pins” markup for your website? Whether you’re an e-retailer, blogger, movie reviewer or chef, you can enhance your website’s pins to increase user engagement and even drive sales. For example, if you sell products, you can include data on your page such as price, availability, sale price, etc. to enrich your pins. And here’s the really interesting part: if a user pins something from your website that contains a price, Pinterest will email them directly if that price goes down! This is a great way to reach potential customers with sales offers. Read on to find out more about how Rich Pins can enhance your site’s user experience. 

Top 10 Google+ Marketing Tips and Tricks You May Not Know About

google-plus-tips

Image courtesy of Ohmega1982 at FreeDigitalPhotos.net

With over 1.15 billion registered users and 359 million monthly active users (source: socialmediaslant.com), Google+ is fast becoming one of the top players in the social media world, and one that increasingly can’t be left out of any comprehensive web marketing strategy. Beyond simply re-posting content from your blog or website, there are many tricks you can employ to create the best user experience and help your content really soar. For example, did you know you can create bold or italic text within your Google+ post? Are you utilizing hashtags correctly and adding headlines for Google to pick up and display in search results? Cyrus Shepard of moz.com discusses his “10 Smart Tips to Leverage Google+ for Increased Web Traffic”.

Infographic: What You Need to Know About Choosing the Most Effective Social Media Platforms

infogrphic-choosing-social-media-platformsFor those just getting started in social media marketing for their business, the plethora of different platforms to choose from can be confusing to say the least. Or you may have already been marketing your business through social media for a while, but just not seeing the results you were hoping for. In either case, it’s a good idea to take a step back and really evaluate the strengths and weaknesses of each platform and decide which ones are a good match for your business. The type of media you will be creating may be more suited to Facebook or Pinterest rather than Instagram. And taking a look at certain demographics of your target audience, you may find that more of them are hanging out on Google+ (25 to 34 year old) vs. LinkedIn (55 to 64 year olds). Take a look at this infographic courtesy of Edge Media to help you decide where you should focus your social media marketing efforts for the highest impact.

Choosing the most effective social media platforms - Infographic
Courtesy of: Infographics.SG

 

Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com

via ClickZ.com

Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just a few months, Twitter will unveil an easier-to-use ad system that will offer objective-based campaigns. According to ClickZ “The new campaign aims to simplify things for marketers. Users will start by setting a goal, be it adding new followers, driving app downloads or directing people to their website. From there, a template will ask users to enter text and a picture and choose a call to action; a targeting method, such as keywords or tailored audience; and some keywords. Setting a budget is the final step.” Find out more.

10 Changes to the Facebook Page Layout: What Marketers Need to Know – via SocialMediaExaminer.com

10 Changes to the Facebook Page Layout: What Marketers Need to Know Changes to Facebook pages for businesses appear to be happening more and more frequently. It seems like as soon as we’re getting comfortable with the current layout they up and change everything around. At the start of the year Facebook announced that business pages would be getting another major facelift. The changes rolled out slowly, but most pages should now be in the new format. In “10 Changes to the Facebook Page Layout: What Marketers Need to Know” SocialMedia Examiner walks you through the new features, including image sizes, app locations and where to locate some navigational features that may be a bit tricky to find.

Five Tips to Improve Your Web Marketing Initiatives

1. Have a plan

Don’t dive into web marketing without sitting down and creating a plan. Many web marketing firms you will find online will promise extreme results without showing you the facts. We use Google Analytics and search engine optimization tools to measure where your website started and where it’s growing. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying. Make a plan, set your goals and measure your results.

2. Continually update your website
Don’t set up your website and leave it there to just sit and rot. It’s important to give your website visitors a reason to keep coming back. You should update a page or a couple features weekly. If you have a blog, update it! Get your visitors coming back to your website.

3. Don’t rely completely on SEO

There are other aspects to web marketing besides search engine optimization. When you create your plan, incorporate other ways to drive traffic and sales on your website. Customize this plan for your company to target your audience. We recommend implementing techniques such as, search engine marketing or paid search, an e-mail marketing campaign and a social media strategy.

4. Use social media to network

Use your social media accounts to actually talk to other business owners and entrepreneurs to grow your brand awareness. Don’t just spam your social media followers with promotional materials, but supply them with something useful. Give advice, ask questions and get to know the people that follow your company. Once you develop a relationship with your followers, they will start to engage, like and trust your company.

5. Manage your Google Adwords efficiently

Using Google Adwords for your pay per click advertising campaign can be very lucrative. However, Google will try to sell you as many Adwords as possible so their wallets grow. It’s not necessary to have an exorbitant amount of Adwords, it’s actually better to narrow in on your target market. You can hire a certified Google Adwords specialist through Mission Web Marketing to help you efficiently target the right audience at the right price.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Web Marketing Twitter Tips Tina Fey Would Think Are Boring

In an “Ask Tina” video on NBC.com, 2013 Golden Globe co-host and comedian, Tina Fey, argues that most Twitter users are boring and we are “wasting the internets,” she said.

“I think you should have to get a license to use Twitter because most people are so f***** boring that they should shut up,” Fey said.

In the video, Fey explains that she doesn’t use Twitter and she never has, but she wants to be the person who decides whether you can have a Twitter license.

For all of us web marketers, we hope she would grant us permission to have one of these special Twitter licenses.

Twitter acts as a significant social media tool for web marketers who are constantly sharing blog posts, articles and marketing tips to our followers. Social media outlets hold endless potential for building a brand image, collaboration and creating business relationships. Many web marketers would be lost without Twitter.

Here are 5 reasons why Twitter can help promote your brand:

-It builds relationships

-It can generate leads

-It can increase website traffic

-It’s a venue to share information including press releases, articles and blog posts

-You can share commentary and insights

Fey might be right about some Twitter users, but for web marketers, Twitter can be a godsend. Twitter can help people with the same interests share valuable information about their topic of choice. For brand promotion or web marketing purposes, you can see great results by following some Twitter business rules.

5 Tips for using Twitter to promote your business:

-Don’t spam your followers

-Retweet posts

-Respond to others

-Follow relevant Twitter users

-Promote yourself

Fey may think Twitter is boring, but for most businesses it it’s great for content marketing and sharing relevant information. Follow Mission Web Marketing on Twitter @MissionWebMrktg

Here is the “Ask Tina” video:

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Engage Your Email Campaign Audience

When writing for your e-mail campaigns or social media the best way to engage your audience is to have a strong persona that you and your brand are exuding. These marketing efforts have done wonders for engaging select audiences for big name brands. Business 2 Community has listed some of the top ways to engage readers in email campaigns:

Persona

What kind of person are you or what do you want to be perceived as? First, get to know your customers in order to ascertain the kind of voice or persona they’d respond to best. If you have a very specific target audience, you may only need to cater to one type of voice. However, as is often the case, your target audience and their preferences can vary and it helps to have a flexible voice that maintains the overall persona. Your persona could easily be friendly, playful, warm, inspiring, authoritative and professional but never negative!

Tone

Tone is the underlying vibe that echoes from your communications. It’s important to watch out for negativity as this resonates poorly with any audience. Tone is the underlying vibe that echoes from your communications. You can use tone to establish credibility, place your brand as a trend or passing fad or alert your followers as to whether or not your brand is going to be transparent or tight-lipped. Maybe you want to show off, inspire, be creative and fun all at the same time — just don’t show off too much. A dose of humility will engender a positive and receptive reaction from your customers. Your tone should be personal, honest, direct, humble and come across as positive and attractive.

Language

No one really likes a preachy tone. How do you demonstrate to your customers that you’re an expert in your field without speaking over their heads? Easy. Adjust your language. Your followers likely speak a certain type of language and you should try to match their communications. Your language can be complex, savvy, fun, whimsical, simple or serious — no matter what, cater your language to your followers!

Purpose

Why are you trying to get your brand in front of the public? What is it that you’re doing here? Your brand voice can genuinely help your customers understand who you are and what you can do for them. Your purpose is really something you have to determine for yourself but it could be to engage, delight, educate, inform, enable, sell or amplify.

Pulling it all together

Once you’ve thought about the above four attributes of your voice, you need to develop a plan of action. How would you like your brand to be received? Describe that reception and write down some of the ideals you would like to convey to your customers. Rewrite those things to reflect the voice you have developed for your brand. Here’s an example:

Plain voice: We’re having a clothing sale on Saturday.

Playful, personal, fun and informative voice: Clean out your closet and celebrate! The buy-one-get-one-free sale at Sally’s Clothing Bonanza starts this Saturday! What are you looking forward to replacing?

Take the time to carefully plan out various scenarios until you get the hang of the voice. If you need additional help with a brand, consult Mission Web Marketing for assistance. No matter how you convey your message, have fun with it!

Read more here.

Marketing Trends For The New Year

Click for full info graphic from Microsoft Tag

Tablets
According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of Apple’s iPad mini, changes in Samsung’s Galaxy, Google’s Nexus and Microsoft’s Surface. This on-the-go visitor will increase your website’s average visit duration and hopefully result in higher conversion rates.

Cloud Computing
Cloud computing is becoming more popular with services like Dropbox, Basecamp, Google Drive and Hootsuite etc. Even Apple jumped on the bandwagon with iCloud. People are becoming more comfortable saving their information in the cloud, realizing how accessible their documents can be from any device.

Mobile Payment
The launch of the mobile payment device Square Register in 2009 has paved the way for competition with other smart phone credit card readers like Intuit GoPayment, PayPal Here and VeriFone Payware. The rise in these readers will result in more sales for on-the-go companies.

Mobile Marketing
The smart phone market is growing exponentially and according to Microsoft Tag, by 2014 mobile Internet usage should exceed that of desktop internet usage. This means more websites and e-mail marketing campaigns will be tailored for mobile devices. Check out this mind-blowing info graphic!

Content Marketing
Social media has opened a new door for brands to engage in ongoing conversation with their customers creating a rise in content marketing. For example, McDonald’s Canada has done an excellent job with their content marketing program. In June, they launched the “Our Food, Your Questions” campaign to encourage people to ask questions about their food. So far, 16,000 questions have been asked and almost 10,000 have been answered. Read more about it here.

Photo Sharing
Photo sharing has been on the rise since the launch of Instagram and Pintrest. According to Mashable.com, Instagram has around 100 million users while Pintrest has around 11.7 million. More photo sharing programs will surly be popping up shortly to continue the buzz.

Social Media
Social media marketing is getting more and more difficult, which is why the trend toward business models for social media marketing will rise. Companies need marketing strategies to grow their social platforms.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Instant.ly Article: Market Research Helps E-Commerce Firms Get Their Share of 2012’s $8 Billion Halloween Consumers Spend

Posted on October 12, 2012 by Elizabeth A.

Halloween pumpkins
Image source: funcheap.com

Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet.

Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies and other firms derive the majority of their sales during the all-important holiday season from Thanksgiving to Christmas. New opportunities, however, are revealed when firms take a closer look at seasonal market research for other times of the year. One major opportunity is the pre-holiday-season time of year in mid-fall that culminates in Halloween.

Halloween can be dismissed by entrepreneurs outside costumes and related sales. After all, it ranks dead last in holiday consumer spending at just 2.6%, compared to other major holidays: Christmas at 59.2% Thanksgiving at 13.4%, Valentine’s Day at 7.7%, Mother’s Day at 6.5%, Easter at 6.1% and Father’s Day at 4.5%. Click here to continue reading