All businesses use their own jargon when discussing internal projects, and it can sometimes be a little confusing. Marketing is definitely not an exception to this rule, and inbound marketing is one of those often confused terms.
Inbound marketing is the creation of quality content that attracts people toward your business or product. “By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic.” Even with this defined, there are still many people confused about what it means and there are many misconceptions surrounding inbound marketing. Here are 3 common myths that surround inbound marketing:
Myth 1: Inbound marketing is a fancy way of saying SEO.
SEO is actually a fundamental part of inbound marketing, but it’s just one part of it. Inbound marketing brings traffic, that traffic turns into leads, which eventually and hopefully, turns into sales.
Myth 2: One person can handle doing all the inbound marketing.
Inbound marketing needs all hands on deck. It really shouldn’t be one person’s responsibility, there are many skill sets needed. It’s SEO, social media, content writing, design, development, strategy, project management, data analysis, business thinking, and audio/video production.
Myth 3: Inbound marketing is formula driven.
Inbound marketing isn’t a to do list of things to check off: writing blog posts, tweeting, publishing white papers and Facebook posts, and done! While these things are important, they don’t necessarily need to be done each day or week. Personalizing the content to your audience is the key to successful inbound marketing.
HubSpot agrees that “it’s a commitment to focusing on your customer/client, not you. It’s a focus on creating a business that matters. It’s a decision to be a human business that shows personality.”
At the end of the day, creating a big online presence for your business takes more than just a few clicks of the mouse. Inbound is a mindset. Specific strategies should be developed for this online presence. Learn more about your consumer first and serve them what they want, and in turn it will help you build up your business’s personality.