Twitter profiles are a great way to show your audience who you are and what you’re about in a creative way. Do you have a catchy yet captivating profile? Here are some tips to create a relevant profile that will get you noticed.
- Go Against the Grain – Resist the urge to copy current Twitter profile trends. Check out what your followers have written in their profile and then do the opposite. Reading the same wording that everyone uses is not only boring, but it also may not convey the message you want to give to your followers.
- Recognize Your Audience – Using the word ‘You’ in your profile makes the reader feel involved in your business. It creates personalization, which in turn makes your followers or potential followers feel welcome. It’s similar to saying hello or goodbye.
- A Single Word – Less it more, a single word in your profile can show your creative edge while still getting your point across.
- Update Often – Most Twitter users know that an occasional refresh of your profile will keep your followers interested. Renew your Twitter profile with relevant things that are happening in your marketing endeavors or your career.
- Exaggerate, Playfully – Using an amusing sentiment in your profile attracts readers to want to read more of your tweets. Ellen’s whimsical profile includes, “Comedian, Talk-Show host, and ice road trucker. My tweets are real and they are spectacular.” The obvious fib is fun and inoffensive to her audience, and it shows her spunky personality.
- Keep It Brief and Use Links – Keeping your profile brief but to the point is a good technique to tell your reader who you are, what you are known for, and also an opportunity to link your website. Hashtags are a unique way to make your profile stand out too. SocialMedia Examiner advises you to, “Choose the most important thing you do; state them in a clear, compelling way.”
Being a creative writer can take some finesse. But it’s not all about the wit and the one-liners, it’s about gaining more followers that in turn will be more leads for sales or connections. Don’t let your creativity get you in over your head, use it smartly and often.