In the Conversion Optimization report by Econsultancy, a whopping 78% of businesses are somewhat dissatisfied with their conversion rates.
So why isn’t traffic diverted to your website actually converting into high-quality lead form submissions?
Before you start analyzing your products or services, consider several factors that might affect your conversions.
Here are 5 simple landing page tips to improve your conversion rates:
- Smart/Intelligent Forms
These types of forms automatically prefill the required form fields from your visitors, which significantly reduces the number of clicks and time required from your prospects.
How does this happen?
Smart form submissions pre-collects the data on your prospects, such as name, current location, and whether they are already an existing customer.
Another type of smart form submission is registration using social media accounts like Twitter or Facebook. Canva provides options for new customers to sign up using Google or Facebook.
Further, a study published by Business Wire revealed a conversion rate increase of 189% with social media autofill -enough reason for marketers to incorporate smart forms in their lead capture forms.
- Image Select Questions
While gathering job title information from your audience can give you more data, it’s not crucial to do this currently. As a matter of fact, it could turn them off from starting to fill out your form.
From the perspective of your audience, they only need to provide their names and email addresses to receive free content, such as an e-book.
To avoid overwhelming your prospects, opt for image selections. With image selections, you can build forms that only need as little as three clicks. Consider using images to attract the attention of your audience and to explain complex ideas.
Broker Notes, for example, uses illustrations to classify online trades into various buckets. By switching from drop-down questions to image choices, the company gained a 54% conversion rate from the lead capture form.
- Single-Column Forms
Another simple landing page tip you can use is employing single-column forms.
Compared to multi-column forms, a single-column form looks easy to the eyes. Hence, it makes people more receptive to filling it out.
Do you want more proof? Conversion XL institute reported that a single-column lead form is completed 15.4 seconds faster than its multi-column counterparts.
- Creative CTAs
Download, buy, or submit have been commonly used CTA’s for most landing pages. They sometimes don’t compel people to act anymore.
To stand out, use targeted words or phrases that are relevant to the form you’re asking people to complete. One effective word is ‘Free’.
Netflix uses ‘Join Free for a Month’ and Freshbooks uses ‘Try it Free’. These are good examples of why including ‘Free’ in your CTA is effective in compelling your audience to take your desired action.