The speed of your website can significantly impact your page views and conversions. These days, people expect website pages to load almost instantly and will leave a site that takes more than a couple of seconds to load. Especially when you have a lot of visitors going to your website each day, just one second of extra load time can have a big impact on your sales. In this article, we discuss how to optimize page load speed on your website.
How to Optimize Your Website Page Load Speed
Limit the Number of Plugins
If you are using a platform such as WordPress for your website, the number of plugins that you have can impact the performance of your site, including the site speed. So, the fewer plugins you have, the better. In addition, when you have a lot of plugins, it is more likely that you will have plugins that do not work well together. So go through your list of plugins and remove any that are not absolutely necessary.
Choose Your Host Carefully
If you have tried making various changes to your site to speed it up, but it is still slow, moving your site to a different hosting option might be the solution. Many people have their site on shared hosting, which is the least expensive option but also the slowest option. Consider getting VPS or dedicated hosting for your website, especially if you have an eCommerce store, which needs to be fast to keep shoppers interested long enough for them to make a purchase.
Use Lazy Loading
Another way to optimize your page load speed is by using “lazy loading”. By using the method of lazy loading, you can gradually load sections of a page instead of loading the entire page immediately. This helps to speed up page loading when you have high-resolution images on your page, for example. Normally, these types of images can greatly slow down the loading time of your page. However, you might want to keep them on your website because of their quality.
Large companies often use CDN for their websites to optimize the loading of their large sites. These systems are less likely to crash and offer compression methods that are especially advanced. CDN systems bring web content to users by having servers spread out throughout the world. This increases the chances that a server will be near a user, cutting down the time it takes for them to receive information from their browser.
Choose the Best Image File Formats
Large image files can slow down your website. But you probably want to have great images that can show a lot of detail, especially if you have products that you want to display. Most people use JPEG or PNG image formats for their pictures. However, you can have your images compressed smaller and loading faster by using new image formats such as JPEG XR and JPEG 2000, which will not sacrifice your image quality.
At Mission Web Marketing, we can help you to optimize your website for faster load times and help you to build an efficient website for making sales. Get in touch today.