Instagram has become one of the most popular social media networks for building brand awareness and making sales. It can even be used in conjunction with Facebook when doing paid advertisements. For building loyal followers, engaging text and images that are relevant to your brand need to be created in your content marketing plan for Instagram. Here are some tips.
How to Create a Content Strategy for Instagram
Establish the Look and Theme
The type of business you have and what you are trying to accomplish will determine the theme, look, and feel of your posts. Is your goal to build awareness, create engagement, or make more sales? You can establish a color palette for your posts which can be based on your company colors. Determine the mood that you want your posts to convey. For example, do you want them to be fun and casual, or more serious and professional? Choose some filters and post styles to use for your content. You can get ideas from graphic design tools such as Canva.
Determine What You Will Post
When posting, remember to use the 20 percent rule. This means that you should post content that advertises your business only about 20 percent of the time. This way, you will not overwhelm followers with too many promotional content. Make a list of ideas for what you want to post each week that will keep your audience engaged. Here are some examples:
Monday: Blog post
Tuesday: Trivia question
Thursday: Company information/promotion
Friday: Ask a question
Remember to also incorporate posts and promotions for the holidays. You can plan these in advance. They don’t all need to be major holidays like Christmas or Thanksgiving. You can get great ideas for creating content from lesser-known holidays, such as Customer Service Week.
Establish Your Hashtags
According to the hashtag guide by Hootsuite, for Instagram, “you can include up to 30 hashtags on a regular post, and up to 10 hashtags on a Story.” Do some research to find the best hashtags to use for your business. Using tools such as Hashtagify.me can help you to find the right hashtags and get insights about each. You can also create a group of hashtags for each type of post that you do. Remember that a top-level keyword, such as “cat”, can be very competitive. So make sure to drill down to subcategories of the main keyword.
Set When and How Often You Will Post
It is recommended that you post at least once a day on Instagram, and up to three times a day. To establish what days and times are the best, begin posting and monitor your results. You will start to see a trend of when it is best to post. You can find tools online that will help you to post your Instagram content. You can even post from your desktop. Here is a handy guide by Social Media Examiner that explains “How to Schedule Instagram Posts on a Desktop Without Third-Party Tools”.
But maybe you are looking to create engaging Instagram content for your brand but don’t have time to create a content marketing plan for Instagram and implement it yourself. We can help you to create unique posts that speak to your target market. Get in touch today!