Tips on Localized Results, Geomodified Searches, and Tracking
You should optimize your business landing pages for both local and national search to increase your SERP visibility.
Learn about geo-modified searches, localized results, and tracking the right keywords and locations for your business:
Geomodified searches and Geolocated searches
Geomodified searches cover your city or neighborhood in the actual search term to target your searcher’s area of interest. Geomodified searches specify the precise local intent for results that are associated with a certain location. For online marketers, monitoring geo-modified words can provide you a deeper understanding of how you are ranking for those specific searches.
Geolocated searches are created while the searcher is physically located in a specific location – city. This kind of geotargeting emphasizes on searches created within a specified area.
If your web content matches up with a searcher’s intent, and you can outrank your competition in the SERPs, it would be interesting to discover that lower search volume means a higher conversion rate, which translates to amazing ROI for your business.
Analysis of hyperlocal niches takes time and effort. Read on to learn strategies for discovering hyperlocal keywords, which includes using similar but slightly bigger regions, exploring auto-suggest to collect keyword ideas and grouping them together with your chosen keyword tool.
Localized ranking signals and results
Local rankings factors consider the proximity between the searcher and the business, consistency of reviews and citations, authority and relevancy.
After learning about geo-modified and search results, below are some ideas to help you track the right kind of keywords and locations for your business:
- Monitor your target keywords on a national level and track keywords dominated by SERP features that are hard to win.
On your chosen keyword software/tool, set up a new campaign.
Choose one search engine to track your location. For best results, optimize your search engine results by choosing all: Google, Google Mobile, Yahoo, and Bing.
You can also choose both Google desktop and Google Mobile for two locations if you want to track two national locations in one campaign.
Track both your Google Mobile and Google desktop results. The results of both platforms should be the same. However, should there be discrepancies, you need to ensure that your website is mobile-friendly.
Then, type all your keywords in your campaign to churn out the list of new keywords.
SERP Features
If you notice numerous local-type SERP features, it can be a clue that you are tracking the wrong keywords. You can also begin to determine features that apply to your business, like the Image Packs and Featured Snippets.
- Track local and national keywords. Improve in on local SERP features and combine it with NAP.
Using the same search engine structure from above, add locally-tracked keywords into the mix.
If you are organizing a new campaign, mix both national and local keywords. Combining local and national keywords will help you determine if one of your business landing pages is ranking in Google desktop, Yahoo, Bing and Google Mobile locally and nationally, in the immediate vicinity of your location. In addition, collecting comparative national and local ranking data also enables you to see the results of your on-page optimization efforts.
Filter by Local Pack or Local Teaser to determine if your site is featured. Track the results, especially the locations where your competitors are leading.
NAP
NAP stands for Name, Address, and Phone Number. Your contact information is one of the most crucial business data that you have. It is important that you have the information accurate and consistent across all websites and social media platforms to earn Google and the people’s trust.
- Distribute business NAP in bulk, resolve inconsistencies and remove any duplicate information
This tip is applicable if you are organizing multiple local businesses with various locations.
Verify Google Maps and Facebook Places pages and make sure they are identical to your NAP.