This New York Times article, “Mistake in a Pay-Per-Click Campaign Leaves a Business Puzzled,” can teach us all a lesson on web marketing tactics! Paul Downs, owner of Paul Downs Cabinetmakers, made a small business mistake by messing with his pay-per-click Google Adwords campaign. This web marketing mistake hurt his business, but thankfully he will… Keep Reading
The first way to prevent your company from falling victim to a bad website is recognizing the biggest mistakes and basic rules of web design. It can be detrimental to your business when basic design rules are overlooked during the development of your web project. Mission Web Marketing can help you identify these flawed design… Keep Reading
Hi everyone, I just stumbled upon this Free Beginner’s Guide to SEO from SEOMoz. This is a great resource for those of you interested in SEO, whether you’re a beginner or a seasoned search engine pro trying to stay on top of today’s search engine optimization tactics. It’s worth a read for sure: https://www.seomoz.org/beginners-guide-to-seo.
Posted on October 12, 2012 by Elizabeth A. Image source: funcheap.com Can understanding the major trends in Halloween spending help e-commerce firms get more sales this Fall? You bet. Anyone involved in a retail business knows that seasonal effects are important. E-commerce companies and other firms derive the majority of their sales during the all-important… Keep Reading
Measurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability. Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors,… Keep Reading