If you’re on Facebook you may have noticed that back in August they introduced, and then forced all Facebook users to download, a standalone app for Facebook messaging. Well, they’ve gone and done it again, this time with Facebook Groups.
Facebook Groups is a feature that already exists within the main Facebook app, and per this article from Mashable, their reasoning for breaking it out into a separate app is to “make it easier for power users to engage with their groups.” Facebook also says that creating a separate Facebook Groups app will make the service faster on mobile devices.
The app also offers a new “discovery” feature which will recommend groups for you to join based on your interests. This could become an interesting feature for business owners and marketers to promote their brand and discover new target audiences. For example, if you’re a food blogger, you could create an open group like the one in the image below, “Cooking Diaries” and share new recipes with your group members. It’s a new way to engage with Facebook users and we’re excited to see the creative marketing strategies businesses and individuals come up with.