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Search Engine Marketing

Web Marketing Search Engine Marketing

Using paid advertising, we can get you to the top of Google almost immediately. This is done by running search engine marketing (SEM) or what some people call pay-per-click (PPC) advertising campaigns, which allow you to buy your way to the top of Google.

Search engine marketing has generated millions of dollars for our clients. It can generate traffic to your website almost immediately and can be one of the most lucrative forms of internet advertising. There are several Mission Web Marketing clients who have generated millions of dollars in profitable sales via this method. However, be forewarned that search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone-- especially those with limited budgets, low conversion rates, and a low average order value. Click here to learn more about our search engine marketing services.

How does search engine marketing work?


Search engine marketing consists of small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. Search engine marketing advertisements typically look just like regular search engine results and people probably often don't recognize them as advertisements.

If done right, search engine marketing can generate a tremendous amount of business for you. If done wrong, search engine marketing campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. We make sure your pay-per-click programs are done right with relentless attention paid to details and profitability.

Campaign tracking for profitable results


We can track the costs, transactions and revenue generated from every online advertising campaign down to the keyword-level, which lets us accurately measure your return on investment and make modifications to your campaigns to achieve profitability. We typically shoot for a conversion rate of 1% (orders/unique visitors) or better when starting out, but lots of other factors such as cost per click. Average order value (AOV), cost of goods, cost per customer, and return rates also contribute to the success or failure of an advertising campaign. Bottom line, we measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible.