Search Engine Optimization

One of the most popular forms of internet advertising is called search engine optimization(SEO). Search engine optimization is a multi-step process that involves several components:

1. keyword analysis to determine the most popular and relevant phrases related to your business.
2. Modification of your website to include key words and phrases to make it more attractive to the search engines.
3. Submission of your website to the top search engines and directories such as Google, Yahoo, AOL and a bunch of others.
4. Link Building to generate more traffic and improve your Google Page Rank.
5. Ongoing Measurement and Reporting of results to determine progress and next steps for improvement.
6. Website Modifications and enhancements for improvement.

It's Not Easy
Unfortunately, getting your website featured in the top-10 results on the major search engines isn't that easy, but Mission Web Marketing can help. There are specific rules and formats that your website must follow in order to do well. People often overlook these rules or try to trick the search engines to rank better. Going this route can get you "blackballed" from the search engines or you can wind up at the bottom of the list, where nobody will find you. We make sure this doesn't happen. We strictly follow the search engine rules and best practices and we use an honest hand-crafted approach to get you the very best results possible...naturally.

Search Engine Results Don't happen overnight.
We hate like heck to say this, but natural(unpaid) search engine results don't happen overnight. I wish they did because it would make our jobs a whole lot easier. Once we optimize your website and submit it to the major search engines, your website will most likely be listed on the major search engines and directories within a month, but more often than not you'll be nowhere close to the top of the list for the first few months. It takes time to get to get to the top.

Link Building
Generally speaking, the more quality websites that link to you, the more traffic you'll get, and the more successful you'll be. Because of this, it's very important to get people to link to your website. With that said, it can take several months to contact dozens or hundreds of websites to try and get them to link to you, so link building can take many months and should be considered an ongoing process. Click here to learn more about link building.

The Google Page Rank
Why am I talking about link building when I should be talking about search engine optimization? Here's why: Google gives the highest quality, most popular websites a higher Page Rank than others and it's these sites with the highest Page Rank that are typically featured at the top of the Google search results. Ah-haaaaaa! To learn more about the Google Page Rank visit http://www.google.com/technology.

To make a long story short, you need to spend a lot of time getting links to your website so that you have a higher Page Rank so Google gives you a better ranking.

No Guarantees
We're very proud of our success rate but we cannot guarantee success with natural search results (unpaid) on the search engines. Nobody can. If you hear people claiming they can get you to #1 on Google for unpaid search results, run for the hills. Depending upon the market you're in, the phrases you're focused on, and the amount of competition you have, you may never get into the top-10 search results. With that said, we encourage you to contact us for specific examples of our successful search engine optimization clients. We're confident in our abilities and proud of our track record and we truly feel that we can offer you the best chance at success when it comes to natural search engine optimization.

Avoid Scams
Don't fall for scams claiming to submit your site to 10,000 search engines for $39.95. These are bogus claims that don't work! You should focus instead on the top ten or fifteen most poplular sites, carefully submitting by hand as necessary. Contact us today to see how we can help.

You Can Buy Your Way to The Top
Since getting natural search engine results can take months to accomplish, we typically recommend a test pay-per-click advertising campaign with Google Adwords. Going this route allows you to buy your way to the top of the search engine results and pay-per-click advertising has generated millions of dollars for our clients. Be forewarned, however, pay-per-click advertising can cost many thousands of dollars per month and is not for everyone, especially those with limited budgets, low conversion rates and a low average order value. Click here to learn more about our pay-per-click advertising services.