Pay Per Click Advertising

We can get you featured in the #1 position on Google, Yahoo, AOL, MSN and others almost immediately. This is done by running pay-per-click advertising campaigns on Google Adwords, Yahoo Search Marketing, the Microsoft AdCenter and other websites that accept pay-per-click advertising. Pay-per-click advertising can generate traffic to your website almost immediately and can be one of the most lucrative forms of Internet advertising. We have several clients who have generated millions of dollars worth of profitable sales via pay-per-click advertising campaigns, but it can be very expensive and isn't for everyone, especially companies with limited budgets, low conversion rates, and a low average order value. Contact us today and see if pay-per-click advertising is right for you.

What the Heck is Pay-Per-Click Advertising?
Pay per click advertisements are small text ads, typically called Sponsored Links, that appear at the top or to the right of the search engine results pages on Google, Yahoo, MSN and various partner sites. Pay-per-click advertisements typically look just like regular search engine results and most people probably don't realize these are advertisements. See below for an example:

In the above example, I highlighed the pay-per-click advertisements in pink.
They typically blend in with the regular unpaid search results.

If done right, pay-per-click advertising can generate a tremendous amount of business for you. If done wrong, pay-per-click advertising campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. We make sure your pay-per-click programs are done right.

Campaign Tracking for Results
We can track the costs, transactions and revenue generated from every online advertising campaign down to the keyword-level, which lets us accurately measure your return on investment and make modifications to your campaigns to achieve profitability. We typically shoot for a conversion rate of 1% (orders/unique visitors) or better when starting out, but lots of other factors such as cost per click, average order value(AOV) cost of goods, cost per customer, and return rates also contribute to the success or failure of an advertising campaign. The bottom line is, we measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible. Contact us today to see how we can help you.