Twitter Unveils Objective-Based Ad Campaigns – via ClickZ.com

via ClickZ.com

Have you considered including Twitter ads in your social media marketing mix? At one-third the cost of other paid channels (source: Hootsuite) Twitter ads can be a valuable untapped resource for generating leads and increasing customer engagement. And in just a few months, Twitter will unveil an easier-to-use ad system that will offer objective-based campaigns. According to ClickZ “The new campaign aims to simplify things for marketers. Users will start by setting a goal, be it adding new followers, driving app downloads or directing people to their website. From there, a template will ask users to enter text and a picture and choose a call to action; a targeting method, such as keywords or tailored audience; and some keywords. Setting a budget is the final step.” Find out more.