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Track Your Web Marketing Efforts With Web Analytics

Web AnalyticsMeasurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability.

Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying.

This will give you visibility into your website performance and will help you make better business decisions to be more effective and become more profitable.

There are many web metrics packages available ranging in price, but our team uses Google Analytics. It is free and lets us capture most of the important web metrics related to your website.

With Google Analytics, we can see how many people visiting your website, where they came from and what they came to buy. We capture this data in spreadsheets, reports and graphs that illustrate the performance of your website over time.

Incorporating web metrics packages like Google Analytics on your website can be done by a member of the Mission Web Marketing team in a few hours, or less. This involves appending tracking codes to each page on your website, order confirmation or Thank You page. This tracking code will pass this order information such as the transaction ID, order amount and campaign source code back to the metrics engine for reporting.

You can setup your own Google Analytics account for free and get the tracking code integrated throughout your website, or we can do this for you in just a couple of hours.

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more profitable! Without some sort of web metrics package in place you’re operating in the dark and wasting time and dollars on campaigns that don’t work. If you need assistance or have questions about web metrics, contact us today to see how we can help.

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Brands That are Winning by Pinning on Pinterest

Pinterest is a visual pinboard that is fun and easy to use.  It’s so fun and easy, it was the fastest-growing social network in the last 12 months, and has over 5 million monthly active users.

Based on its growth, it’s no surprise brands are flocking to Pinterest. It’s a great way for businesses to make visual for customers the products and services they offer.  It also gives brands the opportunity to interact with their customers through a personalized customer experience.

Here are a selection of brands thriving on Pinterest.

Nordstrom – The upscale retailer has 20,838 Pinterest followers and delivers seasonal content to its Pinterest boards, which cover men’s and women’s fashions.

Nordstrom’s Pinterest Boards

 

 

 

 

 

 

 

Whole Food Market -  41,515 followers find recipes and discussion boards relating to food products found at Whole Food Market.

Whole Foods Market’s Pinterest Boards

Gary Vaynerchuk –10,340 followers enjoy Gary’s wine reviews, products, and videos. Pinterest is a great platform for sharing product reviews, such as Gary Vaynerchuk’s Wine Reviews that include prices.

Gary Vaynerchuk’s Wine Reviews on Pinterest

How To Get Started:
In order to familiarize yourself with how Pinterest works, the beginning step is to request an invite. You can simply do so by visiting the site itself:  http://pinterest.com

Interested in Mission Web Marketing helping you succeed on Pinterest?  Get our help by contacting us here.

Questions? Type them into our comments. We are happy to help.

Google+ is coming soon, but do you know what it is?

There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few  links to follow to learn more…

Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”


In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.

Here are some links to give you more information:
Google+ Project
Mashable: Google+; The Pros & Cons
Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)

Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…