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Engage Your Email Campaign Audience

When writing for your e-mail campaigns or social media the best way to engage your audience is to have a strong persona that you and your brand are exuding. These marketing efforts have done wonders for engaging select audiences for big name brands. Business 2 Community has listed some of the top ways to engage readers in email campaigns:

Persona

What kind of person are you or what do you want to be perceived as? First, get to know your customers in order to ascertain the kind of voice or persona they’d respond to best. If you have a very specific target audience, you may only need to cater to one type of voice. However, as is often the case, your target audience and their preferences can vary and it helps to have a flexible voice that maintains the overall persona. Your persona could easily be friendly, playful, warm, inspiring, authoritative and professional but never negative!

Tone

Tone is the underlying vibe that echoes from your communications. It’s important to watch out for negativity as this resonates poorly with any audience. Tone is the underlying vibe that echoes from your communications. You can use tone to establish credibility, place your brand as a trend or passing fad or alert your followers as to whether or not your brand is going to be transparent or tight-lipped. Maybe you want to show off, inspire, be creative and fun all at the same time — just don’t show off too much. A dose of humility will engender a positive and receptive reaction from your customers. Your tone should be personal, honest, direct, humble and come across as positive and attractive.

Language

No one really likes a preachy tone. How do you demonstrate to your customers that you’re an expert in your field without speaking over their heads? Easy. Adjust your language. Your followers likely speak a certain type of language and you should try to match their communications. Your language can be complex, savvy, fun, whimsical, simple or serious — no matter what, cater your language to your followers!

Purpose

Why are you trying to get your brand in front of the public? What is it that you’re doing here? Your brand voice can genuinely help your customers understand who you are and what you can do for them. Your purpose is really something you have to determine for yourself but it could be to engage, delight, educate, inform, enable, sell or amplify.

Pulling it all together

Once you’ve thought about the above four attributes of your voice, you need to develop a plan of action. How would you like your brand to be received? Describe that reception and write down some of the ideals you would like to convey to your customers. Rewrite those things to reflect the voice you have developed for your brand. Here’s an example:

Plain voice: We’re having a clothing sale on Saturday.

Playful, personal, fun and informative voice: Clean out your closet and celebrate! The buy-one-get-one-free sale at Sally’s Clothing Bonanza starts this Saturday! What are you looking forward to replacing?

Take the time to carefully plan out various scenarios until you get the hang of the voice. If you need additional help with a brand, consult Mission Web Marketing for assistance. No matter how you convey your message, have fun with it!

Read more here.

Marketing Trends For The New Year

Click for full info graphic from Microsoft Tag

Tablets
According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of Apple’s iPad mini, changes in Samsung’s Galaxy, Google’s Nexus and Microsoft’s Surface. This on-the-go visitor will increase your website’s average visit duration and hopefully result in higher conversion rates.

Cloud Computing
Cloud computing is becoming more popular with services like Dropbox, Basecamp, Google Drive and Hootsuite etc. Even Apple jumped on the bandwagon with iCloud. People are becoming more comfortable saving their information in the cloud, realizing how accessible their documents can be from any device.

Mobile Payment
The launch of the mobile payment device Square Register in 2009 has paved the way for competition with other smart phone credit card readers like Intuit GoPayment, PayPal Here and VeriFone Payware. The rise in these readers will result in more sales for on-the-go companies.

Mobile Marketing
The smart phone market is growing exponentially and according to Microsoft Tag, by 2014 mobile Internet usage should exceed that of desktop internet usage. This means more websites and e-mail marketing campaigns will be tailored for mobile devices. Check out this mind-blowing info graphic!

Content Marketing
Social media has opened a new door for brands to engage in ongoing conversation with their customers creating a rise in content marketing. For example, McDonald’s Canada has done an excellent job with their content marketing program. In June, they launched the “Our Food, Your Questions” campaign to encourage people to ask questions about their food. So far, 16,000 questions have been asked and almost 10,000 have been answered. Read more about it here.

Photo Sharing
Photo sharing has been on the rise since the launch of Instagram and Pintrest. According to Mashable.com, Instagram has around 100 million users while Pintrest has around 11.7 million. More photo sharing programs will surly be popping up shortly to continue the buzz.

Social Media
Social media marketing is getting more and more difficult, which is why the trend toward business models for social media marketing will rise. Companies need marketing strategies to grow their social platforms.

If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.

Track Your Web Marketing Efforts With Web Analytics

Web AnalyticsMeasurement is a crucial ingredient to any web marketing effort. At Mission Web Marketing we always incorporate website metrics packages on our clients’ websites to track criteria like website performance, campaign and sales activity, trends over time and profitability.

Our Santa Barbara based marketing team finds the most valuable web marketing measurements like website visitors, unique visitors, page views, transactions, sales and conversion rates. You should be able to see how many people are visiting your site, how many pages they’re looking at, where they’re coming from and what they’re buying.

This will give you visibility into your website performance and will help you make better business decisions to be more effective and become more profitable.

There are many web metrics packages available ranging in price, but our team uses Google Analytics. It is free and lets us capture most of the important web metrics related to your website.

With Google Analytics, we can see how many people visiting your website, where they came from and what they came to buy. We capture this data in spreadsheets, reports and graphs that illustrate the performance of your website over time.

Incorporating web metrics packages like Google Analytics on your website can be done by a member of the Mission Web Marketing team in a few hours, or less. This involves appending tracking codes to each page on your website, order confirmation or Thank You page. This tracking code will pass this order information such as the transaction ID, order amount and campaign source code back to the metrics engine for reporting.

You can setup your own Google Analytics account for free and get the tracking code integrated throughout your website, or we can do this for you in just a couple of hours.

If you don’t have a proper method of capturing website metrics, you need to start today so you can make better business decisions and make your website more profitable! Without some sort of web metrics package in place you’re operating in the dark and wasting time and dollars on campaigns that don’t work. If you need assistance or have questions about web metrics, contact us today to see how we can help.

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SEM Can Boost Your Online Presence

Mission Web Marketing, a Santa Barbara marketing company, has used search engine marketing to generate millions of dollars for clients. It will increase traffic to your website almost immediately and it can be one of the most lucrative forms of Internet advertising.

Our Santa Barbara marketing team will help harness search engine marketing or SEM by combining different elements of web marketing to increase your brand’s online presence. There are three components of search engine marketing that can create a flow of traffic to your website and generate sales. These are search engine optimization, paid advertising and social media.

SEO

Search engine optimization is a free, organic form of bringing your brand to the top of search engine results. When it comes to SEO one of the most important things you can do is make sure all of your pages have unique, keyword-rich page titles and meta descriptions. Page titles and meta descriptions have a HUGE impact on your search engine ranking by helping Google and other search engines understand your website. For example, if you were doing Santa Barbara marketing for a clothing store you would want your page titles and meta descriptions to reflect that. For more information on SEO read our Santa Barbara marketing team’s “Six SEO Tips To Improve Search Results” blog post.

PPC

The second component of SEM is paid advertising. Mission Web Marketing, a Santa Barbara marketing company, can help get your brand to the top of Google almost immediately. We do this by running pay-per-click (PPC) advertising campaigns, which that allow you to buy your way to the top of Google.

However, according to our Santa Barbara marketing team, search engine marketing can cost from a few hundred to several thousands of dollars per month. It is also not for everyone– especially those with limited budgets, low conversion rates, and a low average order value.

Paid search engine marketing tactics consist of running small text ads, typically called Sponsored Links, which appear at the top or to the right of the search engine results pages on Google, Yahoo, Bing and various partner sites. PPC advertisements typically look just like regular search engine results and people don’t always recognize them as advertisements.

If done right, search engine marketing can generate a tremendous amount of business for your brand. If done wrong, search engine marketing campaigns can cost you thousands of dollars and result in zero sales. Again, we can help. Our Santa Barbara marketing team will make sure your pay-per-click programs are done right with relentless attention paid to details and profitability. We measure several variables and make campaign adjustments as needed to make sure your web marketing campaigns are as profitable as possible.

SM

The last element of SEM is harnessing your social media outlets to create buzz around your brand. Creating a unified presence on social media sites like Facebook, Twitter and LinkedIn can help increase brand awareness. In addition, creating social media buttons on your main website, which our Santa Barbara marketing team can help you do, will allow visitors to share your information easily and can create traffic to and from your website. “For example, brands with a Facebook page generally see a 300 percent increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: Giantnerd.com saw a 100 percent increase in revenue from Facebook within a month of adding a “like” button to their site,” according to an article published in Website Magazine on July 27, 2012.

These components of search engine marketing can help create buzz around your brand and drive traffic to your website. Santa Barbara marketing company, Mission Web Marketing, can help your brand harness these elements and convert your search engine marketing efforts into sales.

For more information contact us for a FREE consultation and web marketing advice at 800.260.6406.

 

Brands That are Winning by Pinning on Pinterest

Pinterest is a visual pinboard that is fun and easy to use.  It’s so fun and easy, it was the fastest-growing social network in the last 12 months, and has over 5 million monthly active users.

Based on its growth, it’s no surprise brands are flocking to Pinterest. It’s a great way for businesses to make visual for customers the products and services they offer.  It also gives brands the opportunity to interact with their customers through a personalized customer experience.

Here are a selection of brands thriving on Pinterest.

Nordstrom – The upscale retailer has 20,838 Pinterest followers and delivers seasonal content to its Pinterest boards, which cover men’s and women’s fashions.

Nordstrom’s Pinterest Boards

 

 

 

 

 

 

 

Whole Food Market -  41,515 followers find recipes and discussion boards relating to food products found at Whole Food Market.

Whole Foods Market’s Pinterest Boards

Gary Vaynerchuk –10,340 followers enjoy Gary’s wine reviews, products, and videos. Pinterest is a great platform for sharing product reviews, such as Gary Vaynerchuk’s Wine Reviews that include prices.

Gary Vaynerchuk’s Wine Reviews on Pinterest

How To Get Started:
In order to familiarize yourself with how Pinterest works, the beginning step is to request an invite. You can simply do so by visiting the site itself:  http://pinterest.com

Interested in Mission Web Marketing helping you succeed on Pinterest?  Get our help by contacting us here.

Questions? Type them into our comments. We are happy to help.

Get Empowered by Social Media

We often find ourselves reading new books, and attending advanced courses and seminars in SEO, Social Media and online marketing by today’s most influential thought-leaders. This is all part of our continuing education process so that we can stay current and in front of the current trends, tools and new services offered in the world of online marketing.

A week ago I read the book EMPOWERED – Unleash your Employees, Energize your Customers, Transform your Business. And I have to say that I haven’t stopped thinking about it! This book really got under my skin (in a good way).

Written by Josh Bernoff (co-author of Groundswell) and Ted Schadler, this book is a Social Media and brand case study dream come true. The theories and examples clearly illustrate and support:
• Exactly what the customer service groundswell is all about
• How to cultivate a loyal fan base, and utilize peer influence and fan marketing programs
• How to “have your customers create customers for you.”  (Quote from the book pg. 55)

Its all about this: Where traditional marketing once ended at” the sale,” the new marketer realizes that the groundswell relationship between customer and company, and then communicated out via peer influence BEGINS immediately following the sale.

But there is so much more to this book. Empowered explains their concept of empowering your employee HEROs, and what management needs to do to support and properly manage the HERO mentality within an organization.

If you own a company, or you are a marketer, or you need to consult with a web-based marketing company, or you need to embrace Social Media more for your business — then you really need to read this book.

Google+ is coming soon, but do you know what it is?

There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few  links to follow to learn more…

Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”


In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.

Here are some links to give you more information:
Google+ Project
Mashable: Google+; The Pros & Cons
Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)

Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…