Did you know you can schedule posts directly through Facebook? It’s a great way to ensure your followers receive timely updates even when you are on vacation or at a business conference. And Facebook’s recent updates to scheduling and editing posts make it even easier. Check out this article on SocialMedia Examiner for all the details.
When writing for your e-mail campaigns or social media the best way to engage your audience is to have a strong persona that you and your brand are exuding. These marketing efforts have done wonders for engaging select audiences for big name brands. Business 2 Community has listed some of the top ways to engage readers in email campaigns:
What kind of person are you or what do you want to be perceived as? First, get to know your customers in order to ascertain the kind of voice or persona they’d respond to best. If you have a very specific target audience, you may only need to cater to one type of voice. However, as is often the case, your target audience and their preferences can vary and it helps to have a flexible voice that maintains the overall persona. Your persona could easily be friendly, playful, warm, inspiring, authoritative and professional but never negative!
Tone is the underlying vibe that echoes from your communications. It’s important to watch out for negativity as this resonates poorly with any audience. Tone is the underlying vibe that echoes from your communications. You can use tone to establish credibility, place your brand as a trend or passing fad or alert your followers as to whether or not your brand is going to be transparent or tight-lipped. Maybe you want to show off, inspire, be creative and fun all at the same time — just don’t show off too much. A dose of humility will engender a positive and receptive reaction from your customers. Your tone should be personal, honest, direct, humble and come across as positive and attractive.
No one really likes a preachy tone. How do you demonstrate to your customers that you’re an expert in your field without speaking over their heads? Easy. Adjust your language. Your followers likely speak a certain type of language and you should try to match their communications. Your language can be complex, savvy, fun, whimsical, simple or serious — no matter what, cater your language to your followers!
Why are you trying to get your brand in front of the public? What is it that you’re doing here? Your brand voice can genuinely help your customers understand who you are and what you can do for them. Your purpose is really something you have to determine for yourself but it could be to engage, delight, educate, inform, enable, sell or amplify.
Pulling it all together
Once you’ve thought about the above four attributes of your voice, you need to develop a plan of action. How would you like your brand to be received? Describe that reception and write down some of the ideals you would like to convey to your customers. Rewrite those things to reflect the voice you have developed for your brand. Here’s an example:
Plain voice: We’re having a clothing sale on Saturday.
Playful, personal, fun and informative voice: Clean out your closet and celebrate! The buy-one-get-one-free sale at Sally’s Clothing Bonanza starts this Saturday! What are you looking forward to replacing?
Take the time to carefully plan out various scenarios until you get the hang of the voice. If you need additional help with a brand, consult Mission Web Marketing for assistance. No matter how you convey your message, have fun with it!
Read more here.
According to eMarketer, as the tablet market continues to grow, competing with desktops and laptops, it is estimated that there will be 90 million tablet users in the United States by 2014. We have recently seen the launch of Apple’s iPad mini, changes in Samsung’s Galaxy, Google’s Nexus and Microsoft’s Surface. This on-the-go visitor will increase your website’s average visit duration and hopefully result in higher conversion rates.
Cloud computing is becoming more popular with services like Dropbox, Basecamp, Google Drive and Hootsuite etc. Even Apple jumped on the bandwagon with iCloud. People are becoming more comfortable saving their information in the cloud, realizing how accessible their documents can be from any device.
The launch of the mobile payment device Square Register in 2009 has paved the way for competition with other smart phone credit card readers like Intuit GoPayment, PayPal Here and VeriFone Payware. The rise in these readers will result in more sales for on-the-go companies.
The smart phone market is growing exponentially and according to Microsoft Tag, by 2014 mobile Internet usage should exceed that of desktop internet usage. This means more websites and e-mail marketing campaigns will be tailored for mobile devices. Check out this mind-blowing info graphic!
Social media has opened a new door for brands to engage in ongoing conversation with their customers creating a rise in content marketing. For example, McDonald’s Canada has done an excellent job with their content marketing program. In June, they launched the “Our Food, Your Questions” campaign to encourage people to ask questions about their food. So far, 16,000 questions have been asked and almost 10,000 have been answered. Read more about it here.
Photo sharing has been on the rise since the launch of Instagram and Pintrest. According to Mashable.com, Instagram has around 100 million users while Pintrest has around 11.7 million. More photo sharing programs will surly be popping up shortly to continue the buzz.
Social media marketing is getting more and more difficult, which is why the trend toward business models for social media marketing will rise. Companies need marketing strategies to grow their social platforms.
If you have questions or need help with your web marketing initiatives to generate more traffic and sales, contact Mission Web Marketing today and schedule your 100% free consultation at 800.260.6406.
We often find ourselves reading new books, and attending advanced courses and seminars in SEO, Social Media and online marketing by today’s most influential thought-leaders. This is all part of our continuing education process so that we can stay current and in front of the current trends, tools and new services offered in the world of online marketing.
A week ago I read the book EMPOWERED – Unleash your Employees, Energize your Customers, Transform your Business. And I have to say that I haven’t stopped thinking about it! This book really got under my skin (in a good way).
Written by Josh Bernoff (co-author of Groundswell) and Ted Schadler, this book is a Social Media and brand case study dream come true. The theories and examples clearly illustrate and support:
• Exactly what the customer service groundswell is all about
• How to cultivate a loyal fan base, and utilize peer influence and fan marketing programs
• How to “have your customers create customers for you.” (Quote from the book pg. 55)
Its all about this: Where traditional marketing once ended at” the sale,” the new marketer realizes that the groundswell relationship between customer and company, and then communicated out via peer influence BEGINS immediately following the sale.
But there is so much more to this book. Empowered explains their concept of empowering your employee HEROs, and what management needs to do to support and properly manage the HERO mentality within an organization.
If you own a company, or you are a marketer, or you need to consult with a web-based marketing company, or you need to embrace Social Media more for your business — then you really need to read this book.
There’s alot of chatter about Google+ and Google+1 right now, so we thought that you might like some quick summary and a few links to follow to learn more…
Google+ is Google’s big picture answer to Social Networking. They say its “Real life sharing, rethought for the web.”
In Google+ you’ll see features like “Circles,” ‘Sparks,” “Hangouts” and “Huddles” – it has a very collegiate feel to it. When you read more about each feature though, you do find that is goes beyond Facebook in many ways. Its kind of hybrid of a micro-social space with Facebook and instant messaging features – throw some cool YouTube and Flickr elements and you’ve got Google+.
Here are some links to give you more information:
• Google+ Project
• Mashable: Google+; The Pros & Cons
• Soshable: 7 Reasons Why Google+ Will Succeed (and 1 reason why it will very likely fail)
Hopefully Google+ will show true value instead of becoming just another social space you have to try and manage.
We’ll keep you posted on what we think…